OpsCo Description

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OpsCo is a leading digital monetization partner, dedicated to enhancing ad revenue for publishers through strategic ad management and programmatic services. As a Google Ad Manager 360 Platform Partner, OpsCo offers expert ad trafficking, taxonomy planning, and campaign optimization, resulting in a 20-30% increase in ad revenue for over 200 clients. Their services include advanced data management, unified reporting, and yield enhancement through the Publisher's Exchange, a private programmatic marketplace designed to maximize revenue by combining top-tier demand sources.

In 2023, OpsCo clients experienced a significant boost in ad performance, achieving an average fill rate of 95% and a 40% increase in ad viewability. OpsCo’s dedicated 100% onshore team provides personalized support, ensuring seamless platform migrations and efficient ad operations. By leveraging OpsCo's expertise, publishers can focus on content creation while benefiting from optimized ad revenue and effective programmatic strategies, solidifying OpsCo's reputation as a trusted partner in the digital advertising landscape.

Quick Facts
Quick Setup
Header Bidding Tech
Google Publishing Partner
Excellent Client Service

OpsCo Products

  • Publishers Exchange Platform: A comprehensive platform that facilitates seamless ad operations, offering advanced tools for managing and optimizing digital ad campaigns.

  • Real-Time Bidding (RTB) Technology: Employs cutting-edge real-time bidding (RTB) technology to maximize ad revenue by allowing publishers to auction their ad inventory in real-time, ensuring the highest bidder wins.

  • Ad Mediation Tools: Provides robust ad mediation tools that integrate multiple ad networks, ensuring optimal ad fill rates and increased revenue through efficient demand management.

  • Comprehensive Analytics and Reporting: Offers detailed analytics and reporting features that give publishers deep insights into ad performance, user engagement, and revenue metrics.

  • Customizable Ad Formats: Supports a wide range of customizable ad formats, including display ads, video ads, and native ads, allowing publishers to cater to diverse audience preferences.

OpsCo Software Images

OpsCo Features and Capabilities

  • Advanced Monetization Solutions: Maximizes revenue with sophisticated ad optimization algorithms, ensuring high fill rates and competitive CPMs.

  • Real-Time Analytics and Reporting: Provides real-time insights into ad performance with robust analytics and reporting tools.

  • Seamless Integration and Compatibility: Supports integration with various ad networks and technologies, simplifying ad management across multiple demand sources.

  • User-Friendly Interface: Features an intuitive interface that simplifies ad management processes, making it accessible without extensive technical knowledge.

  • Dedicated Support and Expertise: Offers dedicated customer support and access to industry experts for personalized guidance and troubleshooting​

OpsCo Payment Info

OpsCo offers flexible payment terms to its clients. The standard payment options include Net 30, where the full payment is due within 30 days from the invoice date. For customers who prefer faster payment terms, options like Net 15 and Net 10 are available. The minimum invoice amount is $500, and payment modes include credit card, bank transfer, and ACH. This approach helps streamline cash flow management and fosters better business relationships.

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OpsCo Geos Served

OpsCo serves clients across the globe.

OpsCo Publisher Eligibility

As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue. 

OpsCo Revenue Share

Publishers can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated. 

OpsCo Ad Formats

  • Display Ads: Standard banner ads that appear on web pages in various sizes, optimized for visibility and engagement.

  • Video Ads: Includes in-stream and out-stream video ads that provide dynamic and engaging content to users, enhancing viewer interaction and retention.

  • Native Ads: Ads that blend seamlessly with the surrounding content, offering a non-disruptive user experience and higher engagement rates.

  • Rich Media Ads: Interactive ads featuring elements like animations, video, and audio, designed to capture user attention and encourage interaction.

  • Interstitial Ads: Full-screen ads that appear at natural transition points in content, providing high-impact exposure and engagement opportunities.


OPS.co employs cutting-edge real-time bidding (RTB) technology that allows publishers to auction their ad inventory in real-time. This ensures the highest bidder wins, maximizing ad revenue for publishers.

OPS.co provides detailed analytics and reporting features that give publishers deep insights into ad performance, user engagement, and revenue metrics. These insights help publishers optimize their ad strategies and improve overall campaign effectiveness.

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