7 Best Video Advertising Networks for Publishers

To truly maximize revenue from video content, publishers must align with the best video advertising networks. These networks excel in delivering captivating ads that not only engage audiences but also offer some of the highest CPM rates in the industry. With video ad spending set to soar to $79.28 billion in 2024, it's clear that the potential for video ad monetization is immense. Reports from eMarketer reveal that video ads command an average CPM of $9.26, far surpassing traditional display ads. As video consumption is expected to account for 82% of all internet traffic by 2025, publishers who tap into the power of these top video ad networks are well-positioned to significantly boost their revenue and elevate their content strategies.

7 Best Video Advertising Networks for Publishers

Here is a list of the 7 Best Video Advertising Networks for Publishers to leverage incremental success.

1. Setupad

Setupad is a top-tier choice among the best video advertising networks for publishers aiming to monetize video content effectively. Specializing in programmatic advertising, Setupad offers competitive CPMs and high fill rates, making it ideal for mid-sized and large publishers. With advanced header bidding technology, publishers can experience up to 30% higher revenue, ensuring that Setupad stands out as one of the top video ad networks in 2024. Its optimized ad placements not only enhance user experience but also boost engagement and revenue, solidifying its position as a leader in video ad monetization.

Key Facts:

• Ad Formats: Setupad provides header bidding solutions, direct campaigns, and various ad formats, including display, native, and video ads.
• Payment and Payout Info: Payments are processed on a net-60 basis, with a minimum payout threshold of $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Offers competitive CPM rates ranging from $1 to $5, depending on traffic quality and geographical location.

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2. Vdo.ai

Vdo.ai is a leading platform among the best video advertising networks, offering state-of-the-art solutions that significantly enhance user engagement and revenue. Trusted by over 1,000 publishers worldwide, Vdo.ai’s innovative formats like outstream and instream videos drive a 70% increase in viewer retention and a 40% boost in ad revenue. Its AI-powered targeting ensures that ads reach the right audience, maximizing ROI. With a strong presence in key markets, Vdo.ai stands out as a top choice for publishers looking to monetize video content effectively through video ad monetization.

Key Facts:

• Premium Video Ad Solutions: Vdo.ai is among the top video ad networks for publishers seeking premium solutions, providing high-quality, engaging video ads that seamlessly blend into content for maximum viewer engagement.
• High eCPM Rates: Vdo.ai is renowned for offering some of the highest CPM rates in the industry, making it a lucrative option for publishers looking to maximize their ad revenue through high CPM video networks.
• Advanced Targeting Capabilities: Utilizing cutting-edge AI technology, Vdo.ai ensures precise targeting, delivering video ads to the right audience at the right time, boosting overall campaign performance.
• Global Reach: With an extensive network spanning multiple geographies, Vdo.ai helps publishers connect with a global audience, making it a top choice among video ad networks for publishers.
• User-Friendly Integration: Vdo.ai offers easy integration with various publishing platforms, enabling a smooth and hassle-free experience for publishers aiming to implement video ads for websites effectively.
• Trusted by Leading Brands: Vdo.ai is trusted by top brands and publishers worldwide, reinforcing its reputation as one of the most reliable video advertising platforms in the industry.

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3. Playwire

Playwire, established in 2007, is a prominent player among the top video ad networks for publishers, recognized for its advanced AI-driven technology. Serving over 700 publishers, Playwire’s RAMP platform is designed to maximize ad revenue through seamless ad management integration. This allows publishers to concentrate on content creation while driving significant revenue growth. Renowned for offering some of the best CPM rates in the industry, Playwire's expertise and innovative solutions make ad monetization straightforward and effective for digital publishers worldwide. This solidifies Playwire’s position as a leading video ad network dedicated to enhancing publisher success.

Key Facts:

• Playwire Revolutionizes Ad Management: Publishers using Playwire’s advanced ad technology see an average increase of 30% in their ad revenue, mostly due to optimized programmatic ad placements and real-time analytics.
• Custom Ad Solutions for Publishers: Playwire offers customized ad solutions that cater specifically to the needs of individual publishers, enhancing user engagement and monetization.
• Comprehensive Revenue Insights: Playwire provides in-depth revenue analytics and insights, empowering publishers to make data-driven decisions and maximize earnings.
• Global Ad Network Reach: Playwire's extensive global ad network ensures broad reach and targeted advertising, connecting publishers with diverse audiences worldwide.

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4. Aniview

Aniview focuses on video advertising and monetization solutions for publishers. Supporting various ad formats and tools such as a video ad server, video player, video CMS, and CTV/OTT solutions, Aniview seamlessly integrates with existing tech stacks and delivers enriched analytics to enhance ad performance. Publishers can benefit from impressive fill rates and revenue optimization through Aniview's advanced AI algorithms, making it a top choice among video ad networks for publishers.

Key Facts:

• Publisher Eligibility: Aniview works with a broad range of publishers, currently serving over 3,500 publishers globally across more than 150 countries.
• Payment Details: Aniview offers competitive CPM rates, optimizing revenues through dynamic floor pricing and AI-driven yield management.
• Ad Formats: Supports multiple ad formats, including instream, outstream, and CTV/OTT solutions, catering to web, mobile, and connected TV platforms.
• Platform Features: Offers comprehensive features such as a lightweight HTML5 video player, a robust video ad server, a versatile CMS for managing video content, and a marketplace to connect with thousands of advertisers.

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5. Primis

Primis is revolutionizing video advertising, reaching 450 million unique users every month and generating 6.8 billion pre-roll opportunities. Their innovative video discovery platform, with a 3.75% user engagement rate, significantly boosts monetization for publishers. By prioritizing high-quality content and user experience, Primis ensures that brands achieve viewability and completion rates above 80%, making it a best choice for advertisers aiming to maximize their reach and impact. As one of the top video ad networks for publishers, Primis stands out for its ability to enhance user engagement and drive significant revenue growth.

Key Facts:

• Primis effectively drives engagement with a 3.75% user interaction rate, ensuring users stay longer and boosting site monetization​.
• Publishers using Primis can leverage a vast library, including 1.5 billion minutes of video content, to match their audience's interests and enhance user experience​.
• Primis provides over 12 million new video content recommendations, helping publishers deliver customized and relevant video experiences to their users.
• Primis facilitates the creation and filling of 6.8 billion pre-roll ad opportunities each month, significantly enhancing revenue potential for publishers​.

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6. Teads.tv

Teads.tv, a global leader in video advertising, is revolutionizing the ad industry with its AI-driven solutions and emphasis on premium content. As one of the best video ad networks for publishers, Teads reports a remarkable 40% of advertisers seeing significantly better ROI from Connected TV (CTV) ads. With projections indicating that CTV ad spend will exceed $30 billion in the US by 2025, Teads is at the forefront of this growth. Their commitment to contextual targeting and privacy compliance ensures effective ad placements in a cookieless future, making Teads an indispensable partner for publishers aiming to maximize revenue and maintain user trust.

Key Facts:

• Massive Reach: Teads.tv connects with 1.9 billion users monthly, ranking as a top video ad network with vast global influence.
• Innovative Formats: The inRead ad format, used by Teads.tv, integrates ads within content, achieving up to 60% higher engagement rates.
• Privacy Commitment: Teads.tv prioritizes user privacy with comprehensive measures, maintaining high trust levels and compliance across markets.
• CTV Advertising: Leading in Connected TV, Teads.tv's solutions drive up to 3x higher ROI, capitalizing on the booming CTV sector.
• AI-Enhanced Performance: Utilizing AI, Teads.tv boosts ad targeting accuracy by 40%, optimizing strategies for superior campaign results.
• Comprehensive Publisher Support: Teads.tv provides a suite of tools for publishers, maximizing ad revenue with premium advertisers and ensuring high-quality ad experiences for users.

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7. TargetVideo

TargetVideo is a high-performing platform for publishers seeking to maximize ad revenue through video content. Known for offering competitive eCPM rates, it provides lucrative opportunities across both iOS and Android devices averaging $10 per thousand impressions in the U.S. market for Android and $16 for iOS. As one of the best video ad networks, TargetVideo enables publishers to efficiently monetize their inventory by optimizing ad placements and leveraging in-demand formats like rewarded video ads. With robust support for various ad formats and geographic regions, TargetVideo continues to be a valuable asset for publishers looking to boost revenue while maintaining a user-friendly experience.

Key Facts:

• Brand Reach: TargetVideo reaches over 100 million unique users (UUs) per month across more than 500 premium, brand-safe websites in verticals like health, sports, and home living.
• CPM Rates: TargetVideo offers CPM rates typically ranging from $1 to $15, depending on factors like placement, audience, and format. Instream video ads generally have higher CPMs compared to display ads.
• Ad Formats: They support multiple video ad formats, including instream, outstream, and native video ads, which are optimized for high engagement and visibility across mobile and desktop.
• Global Presence: TargetVideo is utilized by publishers worldwide, offering access to large-scale, high-quality traffic, making it a valuable partner for global campaigns.
• Advanced Targeting: The platform uses AI-driven targeting and analytics, ensuring precise ad placements and maximizing the relevance and impact of ads.
• Competitive CPMs: With strong demand and premium placements, TargetVideo's CPMs are competitive, often outperforming traditional display networks by up to 30%, offering efficient brand exposure and high ROI.

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Conclusion

In conclusion, partnering with the best video ad networks can revolutionize your monetization strategy and unlock your full revenue potential. As the digital advertising landscape continues to evolve, video ads are increasingly taking center stage, with recent studies showing they drive 49% higher brand awareness compared to other formats. Moreover, the Interactive Advertising Bureau (IAB) reports that 65% of marketers plan to boost their video ad budgets in the coming year, underscoring the growing confidence in video ad effectiveness. By collaborating with leading video ad networks, publishers can tap into advanced targeting options, superior ad formats, and higher engagement rates, ensuring that their content not only reaches but resonates with their audience. Embracing these opportunities will not only enhance your ad revenue but also strengthen your position in the competitive digital marketplace.