Push Notification Ad CPM Rates for Publishers in 2026

Push notifications are still holding strong in 2026, even as many onsite ad formats face softer demand. Subscriber-based audiences remain valuable because advertisers continue to invest in direct-response channels. Several ad networks reported that push demand grew 9–14% YoY from 2024–2025, mainly due to ecommerce, finance, and app-install budgets shifting toward formats that deliver faster actions. As a result, publishers with clean subscriber funnels are seeing more stable CPMs, even when their pageviews fluctuate.

What also makes push reliable this year is how it performs during traffic dips. When display CPMs drop during low-advertiser cycles, push earnings usually stay flat because they’re tied to subscriber lists rather than live impressions. For publishers with mixed-geo traffic, this stability has been especially important.

What Affects Push Notification CPMs in 2026

Before we get into the tools, here’s what shapes your earnings:

• Fresh users usually earn more. New subscribers respond better, which pushes CPMs up.
• Geo mix matters a lot. Tier-1 leads the pack, followed by Tier-2.
• Vertical demand changes the game. Finance, shopping, gaming, and utilities do well across most geos.
• Ad frequency can make or break results. Too much or too little both hurt CPMs.
• Traffic quality plays a role. Clean opt-ins always perform better than forced or accidental ones.

Across the market, most publishers see something like this:

• Tier-1: 3–12 USD
• Tier-2: 1.5–5 USD
• Tier-3: 0.5–2 USD

Fresh audiences and high-demand niches usually push these numbers higher.

7 Push Notification Ad Networks Worth Using in 2026

These seven networks consistently help publishers earn predictable CPMs across different geos and audiences.

1. PropellerAds

PropellerAds remains one of the most dependable push networks because of its long-standing global demand and smooth optimization engine. It handles both small and large subscriber lists without sudden earning changes, which is why publishers use it as a primary partner. The platform is beginner-friendly but powerful enough for scaled teams that send high volumes. What helps most is the steady advertiser interest across ecommerce, utilities, and app installs, which keeps fill rates strong. If you want a predictable baseline, PropellerAds consistently provides it.

How it usually performs

• Tier-1 CPMs around 4–10 USD
• Highest returns from fresh subscribers
• Strong Tier-2 performance

Best for: General content, utilities, and mixed-geo publishers.

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2. AdMaven

AdMaven earns trust for its clean handling of in-page push and traditional push formats. It expands reach beyond standard browser opt-ins, which helps publishers who struggle to grow subscriber lists organically. AdMaven tends to protect long-term retention, so earnings remain healthier over multiple months. Its advertiser demand is strong across shopping, mobile-content, and service-based campaigns. For publishers who need a steady, low-friction setup, AdMaven fits well.

How it usually performs

• Tier-1 CPMs around 3–9 USD
• In-page push boosts overall audience size
• Strong daily consistency

Best for: Lifestyle, news, social-heavy audiences.

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3. RichAds

RichAds focuses heavily on user behavior patterns, which helps match subscribers with campaigns more likely to convert. This keeps EPC and CPM stable even if your subscriber list is diverse. It performs especially well in competitive sectors like finance and shopping, where bid pressure is high. What publishers like most is how well older subscribers continue to earn here compared to other networks. RichAds is a strong partner if your audience tends to be commercially active.

How it usually performs

• Tier-1 CPMs around 4–11 USD
• Great for high-intent verticals
• Strong long-term engagement

Best for: Finance, coupons, price comparison, tech.

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4. Evadav

Evadav takes a more long-term approach to push monetization, focusing on balanced frequency and quality control. This helps preserve subscriber health and prevent revenue decay. The network works smoothly with evergreen content sites where users stay active over long periods. Many publishers value the stable curve Evadav creates, especially during weaker ad market months. If you prefer predictable revenue with minimal volatility, Evadav tends to deliver.

How it usually performs

• Tier-1 CPMs around 4–8 USD
• Strong retention value
• Reliable returns in Tier-2 and Tier-3

Best for: Blogs, lifestyle content, publish-and-forget audiences.

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5. Mondiad

Mondiad is known for its clean optimization layer and careful traffic filtering, which helps match advertisers with high-quality segments. Fresh subscribers earn particularly well on Mondiad, making it a strong choice for publishers who consistently bring in new users. The platform’s dashboard is one of its strong points—it provides clear insights into earning patterns across geos and segments. Mondiad adapts well to multiple audience types, from entertainment to tech, without requiring frequent tuning. For a transparent and user-friendly setup, this network works well.

How it usually performs

• Tier-1 CPMs around 3–7 USD
• Best performance from new subscribers
• Good fit for social and viral audiences

Best for: Viral publishers, entertainment sites, multi-geo traffic.

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6. Hilltopads

HilltopAds focuses on traffic quality and strong anti-fraud filtering, which helps stabilize CPMs across different geos. Desktop traffic performs especially well here, often beating what publishers see with other networks. HilltopAds also monetizes Tier-3 traffic more effectively than many competitors, making it valuable for global publishers. Their reporting tools make it easy to track shifts in performance and identify regions that deserve more attention. If your audience is spread widely across countries, this network is worth considering.

How it usually performs

• Tier-1 CPMs around 3–8 USD
• Strongest results on desktop
• Consistent Tier-3 returns

Best for: News, downloads, and mixed-geo publishers.

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7. Monetag

Monetag remains one of the easiest networks to work with thanks to its quick setup and wide advertiser demand. It tends to hold CPMs steady even when subscriber intent varies, which makes it ideal for publishers with less predictable audiences. Monetag performs especially well on mobile-first traffic, where its optimization engine finds reliable niches. The network also scales smoothly with no major drop-offs as lists grow. For low-maintenance revenue, Monetag is a dependable pick.

How it usually performs

• Tier-1 CPMs around 3–9 USD
• Performs well with uneven audience quality
• Great for mobile-first users

Best for: Global blogs, small and medium publishers, mixed traffic.

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Why Push Notification CPMs Still Matter in 2026

• Push remains a low-effort revenue layer that doesn’t interfere with how your site looks or loads.
• Advertisers continue to invest in performance-based formats, which keeps push CPMs steady even when display fluctuates.
• Mobile audiences still convert well on push, especially in Tier-2 and Tier-3 markets where demand is strong.
• The format works quietly in the background, giving publishers incremental income that stacks over time.
• When paired with targeted audiences, push often delivers higher engagement than expected for such a simple setup.
  
  

Limitations to Keep in Mind

• CPMs depend heavily on GEO distribution and intent, so they can swing if your audience mix shifts.
• Some networks favor volume over relevance, which may lower returns if your traffic doesn’t match their offer pool.
• Poorly timed opt-ins lead to low-quality subscribers, dropping CTR and earnings.
• Push works best as a supporting format, not the main monetization channel.
• Policies around user notifications vary by browser and device, which can affect overall scale.
  
  

Conclusion

Push ads continue to deliver dependable CPMs in 2026, especially for publishers who understand their traffic mix and choose networks that optimize aggressively. The format has matured, fraud detection is cleaner, and smart routing keeps more traffic on converting offers. When set up thoughtfully, push becomes a low-maintenance layer that quietly builds recurring revenue. In a year where every margin counts, it’s still one of the simplest ways for publishers to lift overall earnings without changing how they run their site.