Membrana Media Description

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Membrana Media is a leading provider of video advertising solutions, customized specifically for digital publishers looking to maximize their ad revenue. Their advanced monetization tools and custom video content solutions ensure that publishers can efficiently optimize their digital advertising strategy. By leveraging innovative technology, Membrana Media delivers seamless ad integrations, targeted video campaigns, and comprehensive analytics to drive higher engagement and revenue.

In addition to their cutting-edge video advertising ecosystem, Membrana Media offers flexible payment options and dedicated support to ensure a smooth and effective monetization process. Their robust platform supports a variety of ad formats, including in-stream and out-stream videos, providing publishers with diverse opportunities to reach their target audiences. With a focus on enhancing user experience and ad performance, Membrana Media stands out as a reliable partner for digital publishers aiming to grow their online presence and profitability.

Quick Facts
Quick Setup
Faster Payouts (NET 30 days)
Brand Safe
Excellent Client Service

Membrana Media Products

  • Headline Video: Membrana Media's Headline Video offers in-stream ad inventory, capturing user attention in the most viewable areas of the page, enhancing engagement and ad performance.

  • Daily Highlights: This feature delivers a daily selection of the top five news highlights in an engaging video format, increasing user retention and maximizing ad revenue.

  • Video Ad Monetization: Advanced tools enable publishers to maximize revenue through targeted video advertising.

  • Comprehensive Analytics: The platform provides detailed analytics to track ad performance and optimize strategies.

  • Seamless Integrations: Their technology ensures smooth integration of video ads, enhancing user experience and ad efficiency.

  • White Label Solutions: Membrana Media provides white label video solutions, allowing publishers to keep full control over monetization and brand customization.

Membrana Media Software Images

Membrana Media Features and Capabilities

  • In-Stream Ad Integration: Membrana Media's technology seamlessly integrates in-stream ads, ensuring high visibility and user engagement.

  • Daily News Video Highlights: The Daily Highlights feature presents top news stories in an engaging video format, enhancing user retention.

  • Advanced Targeting Capabilities: Membrana Media provides advanced targeting options to ensure ads reach the most relevant audiences.

  • Scalable Video Solutions: Their platform supports scalable video solutions, accommodating the needs of both small publishers and large media enterprises.

  • Monetization Tools: Advanced monetization options, including programmatic advertising and direct ad sales, empower publishers to effectively generate revenue from their video content.
  • SEO-Optimized Content: All video content is optimized for search engines, enhancing visibility and traffic through strategic keyword integration and SEO best practices.

Membrana Media Payment Info

Membrana Media offers a competitive payment and revenue share structure designed to maximize earnings for publishers. The platform operates on a net 30 payment cycle, ensuring timely and reliable payouts. The minimum payout threshold is set at $100, which is aligned with industry standards to accommodate publishers of various sizes. Payments can be made via PayPal or wire transfer, catering to a global user base. Revenue share is calculated based on effective CPM, with publishers earning on average around $2 CPM.

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Membrana Media Geos Served

Serves a global audience.

Membrana Media Publisher Eligibility

As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue. 

Membrana Media Revenue Share

Publishers can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated. 

Membrana Media Ad Formats

  • Instream Video: Pre-roll, mid-roll, and post-roll ads in main video content, ensuring high-quality placements and viewer engagement.
  • Accompanying Content: Video ads integrated into articles or social media feeds for contextual relevance and enhanced user experience.
  • Outstream Video: Ads displayed outside traditional video players, often silent, ensuring a non-disruptive browsing experience.
  • Standalone Video Ads: Independent ads within slideshows or native feeds, offering monetization flexibility without traditional video streams.

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