Membrana Media

• In-Stream Ad Integration: Membrana Media's technology seamlessly integrates in-stream ads, ensuring high visibility and user engagement.
• Advanced Targeting Capabilities: Membrana Media provides advanced targeting options to ensure ads reach the most relevant audiences.
• Headline Video: Membrana Media's Headline Video offers in-stream ad inventory, capturing user attention in the most viewable areas of the page, enhancing engagement and ad performance.
• Daily Highlights: This feature delivers a daily selection of the top five news highlights in an engaging video format, increasing user retention and maximizing ad revenue.
• Comprehensive Analytics: The platform provides detailed analytics to track ad performance and optimize strategies.
• Seamless Integrations: Their technology ensures smooth integration of video ads, enhancing user experience and ad efficiency.
• White Label Solutions: Membrana Media provides white label video solutions, allowing publishers to keep full control over monetization and brand customization.
• Scalable Video Solutions: Their platform supports scalable video solutions, accommodating the needs of both small publishers and large media enterprises.
• Monetization Tools: Advanced monetization options, including programmatic advertising and direct ad sales, empower publishers to effectively generate revenue from their video content.
• SEO-Optimized Content: All video content is optimized for search engines, enhancing visibility and traffic through strategic keyword integration and SEO best practices.

• Instream Video Ads: Pre-roll, mid-roll, and post-roll ads in main video content, ensuring high-quality placements and viewer engagement.
• Accompanying Content Ads: Video ads integrated into articles or social media feeds for contextual relevance and enhanced user experience.
• Outstream Video Ads: Ads displayed outside traditional video players, often silent, ensuring a non-disruptive browsing experience.
• Standalone Video Ads: Independent ads within slideshows or native feeds, offering monetization flexibility without traditional video streams.

Membrana Media offers a competitive payment and revenue share structure designed to maximize earnings for publishers. The platform operates on a net 30 payment cycle, ensuring timely and reliable payouts. The minimum payout threshold is set at $100, which is aligned with industry standards to accommodate publishers of various sizes. Payments can be made via PayPal or wire transfer, catering to a global user base.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category, and the site’s user niche, floor pricing rules, and number and type of ads displayed. While Membrana Media typically offers competitive CPM rates, they can largely vary depending on these factors.

• Publishers Onboard: 400+
• Daily Producing Video: About 35,000 videos.
• Daily Impressions: Over 30 million.
• Customized Video Content: Produces video aligned with the publisher's content.
• Robust Technology: Committed to providing powerful video solutions to scale and leverage programmatic advertising capabilities.
• Certifications: Google Certified Publishing Partner (GCPP), IAB Member, Prebid Certified.
• AI-Powered Tool: Leverages its proprietary AI to customize content and target ads.
• Monetization: Develops video and banner monetization strategy to maximize revenue.

Membrana Media is available in over 12 international markets, including Brazil, Turkey, South Africa, Spain, Ukraine, the U.S., and Greece.

As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry-level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both parties as this is a good starting point for scaling the website revenue.

Publishers can expect a flat or tiered revenue share of 70-85%, depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained, a negotiation should be initiated.