7 Top Video Ad Networks List for Publishers

When it comes to maximizing revenue from video content, publishers need to partner with the top video ad networks. These networks specialize in delivering high-quality ads that engage viewers while providing impressive monetization rates. According to recent statistics, video ad spending is projected to reach $79.28 billion in 2024, showcasing the lucrative potential for publishers. Furthermore, eMarketer reports that video ads have an average CPM of $9.26, significantly higher than traditional display ads. With video consumption expected to make up 82% of all internet traffic by 2025, it's crucial for publishers to tap into this growing market. In this guide, we'll explore the best video ad networks that offer robust features, competitive CPM rates, and seamless integration options. Whether you're a seasoned publisher or just starting out, understanding these top players can significantly boost your ad revenue and enhance your content strategy.

7 Top Video Ad Networks List for Publishers

Here is a list of the 7 Top Video Ad Networks List for Publishers to leverage incremental success.

1. Setupad

A super comprehensive advertising network, Setupad is perfect for publishers looking to maximize their ad revenue through programmatic advertising. Offering high fill rates and competitive CPMs, Setupad caters to mid-sized and large publishers. By leveraging advanced header bidding technology, publishers can achieve up to 30% higher revenue through this ad network. Setupad’s optimized ad placements enhance user experience, leading to higher revenue and engagement, putting it at the top of our list for the top video ad networks for publishers.

Key Facts:

• Ad Formats: Setupad offers header bidding solutions, direct campaigns, and various ad formats including display, native, and video ads
• Payment and Payout Info: A net-60 basis payment process; the minimum payout threshold is $100.
• Publisher Eligibility: Requires a minimum of 100,000 monthly page views.
• CPM Rates: Competitive CPM rates range from $1 to $5, depending on traffic quality and geographical location.

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2. Vdo.ai

Vdo.ai stands out as a premier platform in the Top Video Ad Networks List for Publishers, offering cutting-edge video advertising solutions that boost user engagement and revenue. Trusted by over 1,000 publishers worldwide, Vdo.ai’s innovative formats like outstream and instream videos contribute to a 70% increase in viewer retention and a 40% uplift in ad revenue. Its AI-driven targeting ensures ads reach the right audience, maximizing ROI. With a strong footprint in key markets, Vdo.ai is a top choice for publishers looking to monetize their content effectively through video ads.

Key Facts:

• Premium Video Ad Solutions: Vdo.ai is a top choice for publishers seeking premium video ad solutions, providing high-quality, engaging video ads that seamlessly blend into content for maximum viewer engagement.
• High eCPM Rates: Vdo.ai is renowned for offering some of the highest eCPM rates in the industry, making it a lucrative option for publishers looking to maximize their ad revenue.
• Advanced Targeting Capabilities: Utilizing cutting-edge AI technology, Vdo.ai ensures precise targeting, delivering video ads to the right audience at the right time, boosting overall campaign performance.
• Global Reach: With an extensive network that spans across multiple geographies, Vdo.ai helps publishers connect with a global audience, making it a top choice for publishers.
• User-Friendly Integration: Vdo.ai offers easy integration with various publishing platforms, enabling a smooth and hassle-free experience for publishers aiming to implement video ads effectively.
• Trusted by Leading Brands: Vdo.ai is trusted by top brands and publishers worldwide, reinforcing its reputation as a reliable and efficient video ad network in the industry.

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3. Playwire

Playwire, established in 2007, is a leading CPM ad network renowned for its advanced AI-driven technology. Empowering over 700 publishers to maximize ad revenue with its RAMP platform, Playwire seamlessly integrates ad management, allowing publishers to focus on content creation while driving significant revenue growth. Known for offering some of the best CPM rates, Playwire's expertise and innovative solutions make ad monetization simple and effective for digital publishers worldwide. This positions Playwire as one of the top video ad networks for publishers, dedicated to enhancing publisher success.

Key Facts:

• Playwire Revolutionizes Ad Management: Publishers using Playwire’s advanced ad technology see an average increase of 30% in their ad revenue, mostly due to optimized programmatic ad placements and real-time analytics.
• Custom Ad Solutions for Publishers: Playwire offers customized ad solutions that cater specifically to the needs of individual publishers, enhancing user engagement and monetization.
• Comprehensive Revenue Insights: Playwire provides in-depth revenue analytics and insights, empowering publishers to make data-driven decisions and maximize earnings.
• Global Ad Network Reach: Playwire's extensive global ad network ensures broad reach and targeted advertising, connecting publishers with diverse audiences worldwide.

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4. Aniview

Aniview focuses on video advertising and monetization solutions for publishers. Supporting various ad formats and tools such as a video ad server, video player, video CMS, and CTV/OTT solutions, Aniview seamlessly integrates with existing tech stacks and delivers enriched analytics to enhance ad performance. Publishers can benefit from impressive fill rates and revenue optimization through Aniview's advanced AI algorithms, making it a top choice among video ad networks for publishers.

Key Facts:

• Publisher Eligibility: Aniview works with a broad range of publishers, currently serving over 3,500 publishers globally across more than 150 countries.
• Payment Details: Aniview offers competitive CPM rates, optimizing revenues through dynamic floor pricing and AI-driven yield management.
• Ad Formats: Supports multiple ad formats, including instream, outstream, and CTV/OTT solutions, catering to web, mobile, and connected TV platforms.
• Platform Features: Offers comprehensive features such as a lightweight HTML5 video player, a robust video ad server, a versatile CMS for managing video content, and a marketplace to connect with thousands of advertisers.

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5. Connatix

Connatix stands out as a leading player in the list of best video ad networks for publishers, offering a robust video technology platform that supports over 3 billion video plays each month. Known for its cutting-edge native advertising solutions, Connatix helps publishers achieve up to 50% higher viewability rates, making it a preferred choice for maximizing engagement and revenue. With its focus on enhancing user experience and delivering optimized video content, Connatix has earned its spot among the top video ad networks, catering to publishers who seek effective monetization strategies.

Key Facts:

• Leading Video Platform: Connatix stands out as a top video ad network, offering a full-stack video solution customized for publishers to maximize revenue and engagement.
• Advanced Technology: The platform leverages cutting-edge technology, including its proprietary Contextual Targeting Engine, ensuring ads reach the most relevant audiences for higher conversion rates.
• Seamless Integration: Connatix provides seamless integration with major CMS platforms, making it easy for publishers to adopt and optimize their video content strategies.
• High-Impact Ad Formats: Known for innovative ad formats like Stories and Interactive Videos, Connatix helps publishers deliver engaging ad experiences that captivate audiences.
• Comprehensive Analytics: The platform offers in-depth analytics and insights, empowering publishers to make data-driven decisions that enhance their video ad revenue streams.

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6. Primis

Primis is revolutionizing video advertising, reaching 450 million unique users every month and generating 6.8 billion pre-roll opportunities. Their innovative video discovery platform, with a 3.75% user engagement rate, significantly boosts monetization for publishers. By prioritizing high-quality content and user experience, Primis ensures that brands achieve viewability and completion rates above 80%, making it a top choice for advertisers aiming to maximize their reach and impact. As one of the top video ad networks for publishers, Primis stands out for its ability to enhance user engagement and drive significant revenue growth.

Key Facts:

• Primis effectively drives engagement with a 3.75% user interaction rate, ensuring users stay longer and boosting site monetization​.
• Publishers using Primis can leverage a vast library, including 1.5 billion minutes of video content, to match their audience's interests and enhance user experience​.
• Primis provides over 12 million new video content recommendations, helping publishers deliver customized and relevant video experiences to their users.
• Primis facilitates the creation and filling of 6.8 billion pre-roll ad opportunities each month, significantly enhancing revenue potential for publishers​.

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7. Teads.tv

Teads.tv, a global leader in video advertising, is revolutionizing the ad industry with its AI-driven solutions and emphasis on premium content. As one of the top video ad networks for publishers, Teads reports a remarkable 40% of advertisers seeing significantly better ROI from Connected TV (CTV) ads. With projections indicating that CTV ad spend will exceed $30 billion in the US by 2025, Teads is at the forefront of this growth. Their commitment to contextual targeting and privacy compliance ensures effective ad placements in a cookieless future, making Teads an indispensable partner for publishers aiming to maximize revenue and maintain user trust.

Key Facts:

• Massive Reach: Teads.tv connects with 1.9 billion users monthly, ranking as a top video ad network with vast global influence.
• Innovative Formats: The inRead ad format, used by Teads.tv, integrates ads within content, achieving up to 60% higher engagement rates.
• Privacy Commitment: Teads.tv prioritizes user privacy with comprehensive measures, maintaining high trust levels and compliance across markets.
• CTV Advertising: Leading in Connected TV, Teads.tv's solutions drive up to 3x higher ROI, capitalizing on the booming CTV sector.
• AI-Enhanced Performance: Utilizing AI, Teads.tv boosts ad targeting accuracy by 40%, optimizing strategies for superior campaign results.
• Comprehensive Publisher Support: Teads.tv provides a suite of tools for publishers, maximizing ad revenue with premium advertisers and ensuring high-quality ad experiences for users.

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Conclusion

 In conclusion, leveraging the top video ad networks can transform your monetization strategy and maximize your revenue potential. As the digital advertising landscape evolves, video ads continue to dominate, with recent studies indicating that video ads drive 49% higher brand awareness compared to other ad formats. Additionally, the Interactive Advertising Bureau (IAB) found that 65% of marketers plan to increase their video ad budgets in the coming year, reflecting the growing confidence in video ad efficacy. By partnering with leading video ad networks, publishers can benefit from advanced targeting options, superior ad formats, and higher engagement rates, ensuring their content not only reaches but resonates with their audience. Stay ahead of the curve and capitalize on these opportunities to enhance your ad revenue and solidify your position in the competitive digital marketplace.