Premium Publishers Description

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Premium Publishers is an adtech platform, specializing in Display & Video Monetization Solutions for web publishers, leveraging advanced optimization techniques to generate additional revenue. The platform provides customized solutions for online audience monetization by recognizing the uniqueness of each website and tailor their approach accordingly. Their team consists of experts in online advertising, digital marketing, data analysis, programming, and web design, all working together to create effective audience monetization strategies.

They offer personalized consulting services, addressing specific challenges faced by clients, and emphasize building lasting relationships based on trust and transparency. With access to a vast marketplace of premium campaigns, they help publishers optimize their ad space through competitive CPC and CPM rates. As the first Mexican company to obtain Google's official certification as a Partner in monetization products, they provide industry-leading solutions to help clients maximize online income and stay competitive in the digital world.

Quick Facts
High CPMs
Google Publishing Partner

Premium Publishers Products

  • Digital Consultation: They offer a customer-service based consulting approach to help publishers identify any missed potential revenue, which could involve exploring new placements, formats, or strategies.
  • Ad Operations: They handle ad trafficking, campaign optimization, media planning, and reporting with a focus on quality and efficiency to deliver results for publishers.
  • Monetization solutions: They monetize display, video, audio, and other non- standard formats. Publishers can access premium demand directly from top advertisers to enhance their revenue potential.

Premium Publishers Software Images

Premium Publishers Features and Capabilities

For Display ads: 

  • They offer access to AdExchange (AdX) and premium demand sources.
  • Their services include premium direct campaigns known for high CPM rates.
  • These campaigns are suitable for desktop, mobile, and tablet platforms, including AMP compatibility.

For video ads:

  • They offer In-Stream & Out-Stream video formats.
  • Their platform features premium direct video campaigns with the highest CPM and fill-rate.
  • They provide support for Javascript, VAST/VPAID, and IMA tags to optimize video ad integration.

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Premium Publishers Key Facts

  • They grant access to AdExchange (AdX) and premium demand sources, facilitating high CPM rate campaigns across desktop, mobile, and tablet platforms (AMP compatible).
  • Their offerings include premium direct campaigns renowned for their high CPM rates, tailored for desktop, mobile, and tablet (AMP compatible).

Premium Publishers Geos Served

Serves globally.

Premium Publishers Publisher Eligibility

Premium Publishers's eligibility criteria requires publishers to have a minimum of 100,000 monthly visitors or 300,000 monthly pageviews. This threshold ensures sufficient data for the optimization process to begin effectively and provides a strong foundation for scaling website revenue, benefiting both parties.

Premium Publishers Revenue Share

Premium Publishers's revenue share can range between 70-85%, depending on traffic volumes and services provided. Typically, ad monetization services retain 15-20% of the total publisher revenue. Despite this, publishers often see at least a 30% increase in revenue, and if this target isn't met, negotiations may be considered.

Premium Publishers Ad Formats

Premium Publishers offers a diverse range of ad formats for efficient monetization. These include:

  • Display Banner Ads: Access various high-impact ad sizes with technology enabling auto-refresh based on viewable impressions, maximizing visibility and engagement.
  • Video Ads: Boost website engagement through high-impact video content embedded within or around online videos, capturing viewers' attention and delivering advertiser messages effectively.
  • Instream ads: Instream ads are video advertisements that play within a video player, typically before, during, or after video content
  • Outstream ads: outstream ads are video ads that appear outside of a video player, often embedded within articles or other non-video content.
  • Audio Ads: Targeting music streaming, digital radio, and podcast applications, audio ads deliver brand messages to listeners during their audio experiences.

Premium Publishers FAQ

Their team includes experts in online advertising, digital marketing, data analysis, programming, and web design, all dedicated to creating effective monetization strategies.

They provide support for Javascript, VAST/VPAID, and IMA tags, ensuring seamless and optimized video ad integration.

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