Lupon Media

Following are the products offered by Lupon Media- 

• DAB+ products and oRTB setup- The DAB+ products can be integrated via hardcoding, prebid, GAM, etc. The oRTB setup is established to provide publishers with access to demand sources of Lupon Media.
• Social Media Management and Strategies- Content strategy services are provided to the publishers to develop a comprehensive plan for evident social media presence.
• Access to brand and sponsored content-  The sponsored and brand content offered by Lupon Media blends seamlessly with the original data and creates an organic experience for the viewers.
• Advertising solutions- Advertising solutions are provided that leverage digital properties like social media platforms, video content and websites. This helps in the buying and placement of digital ads across multiple platforms.
• Analytics and Reporting- Services and tools are offered that can track and monitor the progress of a campaign. This helps the publishers to understand the ROI and outcomes of their efforts.
• SEO optimization- Lupon Media engages in creating content that is SEO optimized and will rank high on the search engine. This enhances organic traffic and helps to increase reach to target audiences.
  

Here are the following attributes of Lupon Media- 

• Distribution and creation of content- Compelling digital content is created and then distributed by the platform to publishers. This helps them to thrive and enhance engagement in the social media realm. Lupon Media shares the expertise over strategies that can drive traffic on multiple media apps like Facebook, Instagram, YouTube, Facebook, etc
• Monetization and brand partnership- Publishers leverage the expertise of Lupon Media in digital advertising and sponsored content to craft tailored advertising campaigns. As the campaigns align with the publisher's choice, the scope of monetization is enhanced.
• Trendspotting and insights on the market- Identifies latest trends and viral topics on social media to leverage them for relevant content delivery. So, by associating with Lupon Media, the publishers can understand better about audience behavior and how to target potential viewers.
• Multimedia features- Publishers looking for multimedia elements and video content will benefit from the expertise of Lupon Media to offer interactive content to the viewers like quizzes, polls, livestreams and so on.
• Talent and influencer partnership- Publishers can connect to Lupon Media to access and communicate with budding content creators and influencers to boost the visibility as well the credibility of their websites.
• Unlock Premium Advertisers and Increase Revenue: With Dynamic AdBoost Plus, you gain access to premium advertisers from Lupon Media, unlocking the potential for increased revenue. Based on a recent case study, users experienced an average revenue increase of 33%. 
  

• Display ads- Traditional banner ads are displayed in various sizes on the leaderboards, square banners and skyscrapers.
• Native ads- These blend seamlessly with the editorial content and create a non-intrusive experience for the viewers.
• Video ads- These are played before, after and in the middle of the actual content video.
• Social media sponsored ads- Offers sponsored content that can be tailored to acquire brand visibility.
• Interactive ads- These are polls, quizzes and surveys that encourage the participation of viewers.
  

Pricing of the content can vary based on various aspects like the complexity of the project, duration of the campaigns, etc. During ongoing as well as long-term association with Lupon Media, payment is made on a net-30 basis and transactions are made at the end of each billing cycle. Payment methods include PayPal, etc.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s user niche, floor pricing rules, and the number and type of ads displayed. While Lupon Media typically offers competitive CPM rates, they can largely vary depending on these factors.

• Philippines-based digital media company. 
• Helps publishers to establish a social presence and monetization of campaigns. 
• Spots trending topics and provides effective solutions to revenue generation. 
• Provides access to content creators and influencers.

Lupon Media primarily works for the Philippine market; however, it shares a global reach through social media and exploring trends. It resonates mostly with local audiences from Canada, the United States, the Middle East, Europe and Australia.

Content created by the publishers should align with that of Lupon Media. The quality of content should be consistent, relevant and engaging. Publishers should have active engagement on social media and target younger generations.