Lupon Media

The following are the products offered by Lupon Media:

• Dynamic AdBoost+ (DAB+): DAB+ is the core sustainable ad tech product that increases ad viewability while also decreasing environmental impact. It generates more ad inventory (70% +) and maximizes impressions with enough spare data so that it is being used without waste. It can integrate natively through Google Ad Manager with no code changes required.
• Adxpremium SSP (Supply Side Platform): Adxpremium empowers publishers to manage all demand sources effectively within one platform, and includes real time bidding, header bidding, and yield optimization. Reports are real time, and a full API allows for maximum revenue for the publisher with full transparency and control  over every ad-server operation.
• Sponsored and Branded Content: The platform supports the distribution of sponsored and branded content alongside clearly labelled original editorial content, and, in addition to being monetized, the reason for this design is to ensure a real engagement experience for the user.

• Distribution and Creation of Content: Compelling digital content is created and then distributed by the platform to publishers. This helps them to thrive and enhance engagement in the social media realm. Lupon Media shares the expertise on strategies that can drive traffic on multiple media apps like Facebook, Instagram, YouTube, Facebook, etc
• Monetization and Brand Partnership: Publishers leverage the expertise of Lupon Media in digital advertising and sponsored content to craft tailored advertising campaigns. As the campaigns align with the publisher's choice, the scope of monetization is enhanced.
• Trendspotting: It identifies the latest trends and viral topics on social media to leverage them for relevant content delivery. This allows publishers to better understand audience behavior and how to target potential viewers.
• Multimedia Features: Publishers looking for multimedia elements and video content will benefit from the expertise of Lupon Media to offer interactive content to the viewers, like quizzes, polls, livestreams, and so on.
• Talent and Influencer Partnership: Publishers can connect to Lupon Media to access and communicate with budding content creators and influencers to boost the visibility as well as the credibility of their websites.
• Unlock Premium Advertisers and Increase Revenue: With Dynamic AdBoost Plus, you gain access to premium advertisers from Lupon Media, unlocking the potential for increased revenue. 
• Analytics and Reporting: Services and tools are offered that can track and monitor the progress of a campaign. This helps the publishers to understand the ROI and outcomes of their efforts.
• SEO Optimization: Lupon Media engages in creating content that is SEO optimized and will rank high on the search engine. This enhances organic traffic and helps to increase reach to target audiences.
• Social Media Management and Strategies: Content strategy services are provided to the publishers to develop a comprehensive plan for an effective social media presence.

• Display Ads: Traditional banner ads are displayed in various sizes on the leaderboards, square banners, and skyscrapers.
• Native Ads: These blend seamlessly with the editorial content and create a non-intrusive experience for the viewers.
• Video Ads: These are played before, after, and in the middle of the actual content video.
• Social Media Sponsored Ads: Offers sponsored content that can be tailored to acquire brand visibility.
• Interactive Ads: These are polls, quizzes, and surveys that encourage the participation of viewers.

Lupon Media adheres to a Net-30 payment cycle and a minimum payout threshold of $100. Payments are done through Payoneer mainly (with an approximate 30-minute payout) and wire transfer (which may take 5-7 business days). Lupon Media accepts payments in USD and EUR with automatic conversion if necessary. Lupon Media does not require manual invoicing, and disputes must be raised within 10 business days.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s user niche, floor pricing rules, and the number and type of ads displayed. While Lupon Media typically offers competitive CPM rates, they can largely vary depending on these factors.

• Founded: 2013
• Headquarters: Dubai, United Arab Emirates
• Core Offerings: Adxpremium SSP (Supply Side Platform), Yield management tools, Dynamic AdBoost Plus, AI-driven ad optimization, Second Auction Pricing model
• Publisher Network: 10,000+ publishers
• Ad Reach: Over 1 billion ads delivered daily
• Daily Active Users: 6 million
• Revenue Impact: Achieved a 33% average revenue increase for 2,000+ publishers through Dynamic AdBoost Plus
• Sustainability: Emphasis on eco-conscious advertising and green media strategies

Lupon Media can monetize a diverse array of digital properties such as websites, mobile applications, video platforms, and social media platforms. The platform is a really helpful tool, allowing publishers to maximize their revenue stream while maintaining a consistent user experience.

Lupon Media primarily works for the Philippine market; however, it shares a global reach through social media and explores trends. It resonates mostly with local audiences from Canada, the United States, the Middle East, Europe, and Australia.

Content created by the publishers should align with that of Lupon Media. The quality of content should be consistent, relevant, and engaging. Publishers should have active engagement on social media and target younger generations.