Adform

The top features and capabilities of Adform, one of the best platform SSP platforms for publishers are as follows:

• Supply Side Platform: This platform of Adform connects publishers to several demand sources and offers monetization strategies. Its header bidding support increases publishers’ revenue and healthy competition.
• Demand Side Platform: This platform allows advertisers to do AI-optimized real-time bidding and ad placement for better results, along with advanced targeting.
• Data Management Platform: Adform provides unified customer data, and allows its users to analyze and put into use these first-party, second-party, and third-party data.
• Ad Server: It supports rich media and multiple formats of ads for enhanced engagement. It enables advertisers and publishers to optimize ad management and ad inventory.
• Reduced Carbon Footprint: While running campaigns, Adform focuses on reducing carbon footprints effectively by using sustainable solutions.
• Advanced Analytics: It offers precise and detailed information about campaigns that enable its users to design campaigns in the future with insights that are backed up by data and analytics.
• Identify Solutions: Adform tracks cookies and identifies solutions by enabling the use of first-party data for its users. It offers a unified ID solution to manage several user identities across devices and browsers for smooth workflow.

Anyone can easily get started with Adform by following these steps:

• Go to the official website of Adform.
• Click on the ‘Contact Us’ button.
• Fill in the form carefully and submit it.
• One team member of Adform will get back to you with your details shortly and will guide you with further details.

Adform offers a diverse range of ad formats to enhance monetization opportunities for publishers including:

• Display Ads: Adform offers display ads in several sizes that include banner ads, HTML5 banners, and more.
• Audio Ads: Adform allows for the use of audio ads but users must follow banner specifications that are usually provided by the audio service provider.
• Video Ads: In-stream video ads, out-stream video ads, and more are provided by Adform to increase audience engagement.
• Mobile Ads: Users of Adform can use mobile-specific ad formats with different sizes to target audiences through smartphones and tablets.
• Native Ads: These ads match the aesthetics of the web page and app and look organic and appealing.

The CPM rate of Adform varies from various factors such as user engagement, ad viewability, and demographic.

• Founded: 2002
• Headquarters: Copenhagen, Denmark
• Presence: Global, with offices across Europe, North America, and APAC.
• Dynamic Creative Optimization (DCO): Using customer data to serve personalized advertising dynamically.
• ID Fusion: A future-focused ID solution for cookie-less targeting.
• Full Transparency: End-to-end visibility into campaigns and costs.

Adform’s extensive network serves publishers and advertisers on a global level. Some of the notable countries where Adform has a significant presence include Denmark, Austria, Belgium, Italy, Norway, the United Kingdom, Spain, Germany, the United States, India, Australia, Singapore, and South Africa.

Publishers can use the platform Adform if they own the digital property or have authorised access to monetize the inventory. The website should strictly follow Adform guidelines and privacy policy regarding the publisher’s eligibility and not promote any content related to gambling, alcohol, pharmaceuticals, political campaigning, and financial products. Certain publishers have limitations regarding the use of third-party pixels and profiling practices that Adform users must respect and comply with.

Users of Adform get flexible pricing options. These pricing options include CPM (cost per thousand impressions) based fees, CPC (cost per click) based fees, percentage of budget, and hourly fees. Furthermore, the fixed fee arrangement of Adform is subjected to restrictions on volume.