VRTCAL

VRTCAL’s products are crafted to meet the diverse needs of publishers who require efficiency and transparency in programmatic advertising: 

• SSP Supply-Side Platform: VRTCAL's SSP allows publishers to sell ad inventory directly to multiple demand sources, thus making it easier for them to monetize more efficiently, through real-time bidding. The platform connects directly with advertisers, thus allowing for faster transactions and saving the publisher from third-party fees. 
• Ad Exchange: VRTCAL's ad exchange connects publishers with multiple sources of demand, which leads to high-quality ads as well as boosts fill rates. It pushes direct connections first to ensure competitive CPM rates and higher-value placements.
• Header Bidding Solutions: VRTCAL offers header bidding solutions, wherein publishers receive multiple bids from demand partners in real time. This maximizes yield as the highest possible CPM is attained for each ad impression. 
• SDK for Mobile Monetization: VRTCAL provides an SDK that is specifically designed for mobile publishers to ensure smooth integration. The SDK is lightweight and improves the performance of the app while providing high-quality ads.
• Reporting and Analytics Dashboard: The analytics dashboard VRTCAL provides rich ad performance insight to publishers and helps in making data-driven decisions. It offers reporting in real-time on its metrics of fill rates, CPMs, ad engagement, and more with treasured data for monetization improvement for publishers.

VRTCAL provides various features and capabilities that help publishers maximize their advertising potential: 

• Direct-To-Demand Connections: VRTCAL has reduced middleman charges by prioritizing direct connections with sources of demand, thus allowing publishers to receive more for their ad revenue. 
• Real-Time Bidding: Through real-time bidding technology, VRTCAL connects publishers to multiple advertisers at once, thus increasing competition for ad inventory and giving a higher CPM rate. 
• Header Bidding Support: Through the header bidding solution, publishers can maximize yield by exposing their inventory to multiple bidders at once. 
• Ad Quality Control- VRTCAL's features will have great quality controls placed on this platform so only premium ads will come onto the feed of that customer. Thereby adding user experience and reducing fraudulent Ad clicks Data-driven Optimisation Reporting dashboard can also be applied to generate specific insights enabling publishers to formulate actionable strategies based upon actual-time reports, optimizing for greater CPM rates to optimize revenue at best. 
• User-friendly interface: The platform's intuitive interface makes it easy for publishers to manage their ad inventory, monitor performance, and optimize yield without requiring technical expertise. 

The transparent payment process of VRTCAL usually operates on a net-30 or net-45 basis. In this respect, publishers should expect to receive consistent schedules and the platform offers various methods of payment, including bank transfers and PayPal. This may differ depending on the partnership agreement, but generally speaking, VRTCAL has an efficient and reliable payment system.

The CPM is competitive at VRTCAL because of real-time bidding and the direct-to-demand model. Header bidding, and direct connections increase the CPMs, but often the highest CPM comes from ad formats like interstitials and video ads that are high performers. Given the focus of VRTCAL on the quality of the ad, and density of demand, it will help publishers get the rates more toward the premium end of the market.

• Founded: 2014 
• Headquarters: Santa Barbara, California, USA 
• Core Focus: Providing efficient, transparent ad solutions for publishers through direct-to-demand connections. 
• Market Position: VRTCAL stands out for its commitment to eliminating intermediaries, focusing on direct transactions and high revenue retention. 
• Audience Reach: Publishers from various industries, especially mobile, desktop, and in-app advertising, can leverage VRTCAL for revenue maximization. 

VRTCAL supports a large number of site types, such as mobile applications, desktop sites, and in-app environments. The flexible platform suits particularly mobile app publishers who are seeking efficient monetization solutions and content-intensive sites that focus on quality user experiences.

Demand partners operate under the VRTCAL on all continents with regard to North America, Europe, Asia, and Latin America. This platform provides optimal functionality to publishers that are looking forward to region-oriented or worldwide audience traffic for advertising purposes; ad places have preferences by users living in particular geographies, as set through the given tool.

To be a qualified VRTCAL publisher, an applicant must meet the set quality standards of the content produced and show that it achieves a significant audience engagement. VRTCAL will award publishers who give premium quality user experiences such as app developers, desktop publishers, and in-app advertisers. Publishers must abide by the policies of VRTCAL on ad quality, authenticity of traffic, and engagement.

The model chosen by VRTCAL employs a revenue-sharing model. Here, publishers would manage to garner a greater deal of the ad revenue accruing through their inventory. Due to the fact that VRTCAL focuses on direct demand connections, publishers stand better chances of getting more money with respect to the old standard SSPs. This proportion might vary due to differing reasons such as the different formats of ads, type of demand sources, as well as the arrangements undertaken by individual parties. Still, the model is very publisher-friendly since it restricts the costs incurred during the intermediaries at as low a level as possible.

VRTCAL supports a range of high-impact ad formats that cater to different advertising goals and audience preferences: 

• Banner Ads: Standard adverts which can be placed almost anywhere in a website or application so traffic can quickly be monetized. 
• Interstitial Ads: These are ads that cover the entire interface and appear at natural intervals when navigating an application- such as moving from one page to another, or even when waiting for content, to maximize exposure and interactions. 
• Video Ads: High-quality video content that appears within the application or on the website. It engages users to deliver a premium experience for both the user and the advertiser. 
• Native Ads: Advertisements integrated with other content. This means the look and feel of the site are not altered, but the messages are targeted to appropriate audiences. 
• Rewarded Ads: Found in almost every gaming application are rewarded ads; the user of the application is awarded some kind of in-app currency, or other privilege for watching all of the advertisements. Therefore, it has very high completion rates.
• Rich Media Ads: Interactive ad, that triggers user interest in regards to animations and videos as well as the other types of dynamic content bringing an overall experience of good ad experience.