Teads Description

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Teads is a global media platform that connects advertisers with the top publishers worldwide. It promotes guaranteed results, lowers tech friction, and increases scale. The network provides cutting-edge outstream video advertising solutions that are integrated into top-notch editorial content, available on all platforms.

A pioneer in the sector of out-stream video advertising, Teads is in charge of developing technology that assists businesses in monetizing their operations through programmatic buying and other resources. Since the release of their core product, the platform has developed various other connected services in order to grow and scale their footprint, globally.

Headquartered in New York, Teads' primary concentration is advertising, but they are also regarded as a firm with roots in the video, internet, and mobile industries. Teads has established strong and enduring partnerships with the world's largest and most well-known publishers, comprising more than 75% of the Comscore 300 editorial publishers globally. They provide advertising solutions to clients across a range of industries, allowing businesses to optimize the potential for monetization by bringing substantial incremental revenue to its clients.

Quick Facts
Quick Setup
High CPMs
Multiple Formats
Viewability Measurement
Privacy Compliant
Brand Safe

Teads Products

Teads for Publishers includes a range of tools to help publishers monetize their properties. Traffic monitoring, real-time reporting/analytics, and troubleshooting + optimization tools (Brand Safety, IVT, User Consent) are seamlessly integrated into TFP, to bring substantial incremental revenue to its clients.and incredibly easy to use. The products offered by the platform are:

  • Teads for Publishers: Teads for Publishers offers publishers the opportunity to monetize their content through Teads' outstream video ad formats. It provides publishers with ad inventory management tools, advanced targeting options, and revenue optimization features.
  • Teads for Advertisers: Teads for Advertisers offers advertisers a self-serve platform to create, manage, and optimize their video ad campaigns. It provides access to Teads' suite of ad formats, targeting capabilities, and reporting tools.
  • Teads for Agencies: Teads for Agencies offers agencies a dedicated platform to manage multiple client accounts, streamline campaign creation and management, and access comprehensive reporting and analytics.
  • Teads Data Marketplace: Teads Data Marketplace provides advertisers with access to rich and actionable audience data to enhance targeting and campaign performance. It offers a wide range of data segments from trusted partners.

Teads Software Images

Teads Features and Capabilities

  • Actionable Insights: Via a range of tools to help publishers optimize their ad revenue.
  • Reliable Ad Content: By providing your users with respectful advertising, you can attract additional income from premium sponsors.
  • Extensive Reach: Serving a single point of contact for the world's most popular publishers, Teads has a similar reach to YouTube and Facebook in most major markets. 
  • Advanced Cookieless Targeting: Teads' proprietary data solutions suite takes the guesswork out of your targeting strategies.
  • Leading Insights: Their advanced analytics tool makes tracking the performance of your campaigs simple and easy.
  • Teads Suite: Offers self-serve solutions for publishers to make make the most of in-article advertising.

Teads Payment Info

Teads pays on a NET 45-day basis, and the minimum payout threshold is $50. The payment options are Paypal and Wire Transfer.

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Teads Key Facts

  • Teads offers full-funnel omnichannel solutions in quality environments.
  • Offers data-driven solutions to reach 100% of your audience in the cookieless world. Their technology is used by all the leading holding companies and many of the world’s most sophisticated advertisers and publishers
  • Helps measure and optimize what matters most from attention to action. By combining the key tech layers into one, end-to-end platform, they are able to offer superior results for advertisers and exceptional monetization for publishers

Teads Geos Served

Teads operates worldwide, with 39 offices across 30 countries.

Teads Publisher Eligibility

Publishers need to have a minimum of 1 million page views per month to sign up with Teads. 

Teads Pricing

Teads charges a fee for using their platform that is calculated as a predefined percentage of the advertising spend

Teads Ad Formats

Teads offers a variety of innovative and engaging ad formats to deliver effective and non-intrusive advertising experiences. Here are some of their key ad formats:

  • InRead: InRead is Teads' flagship ad format that revolutionized the concept of outstream video advertising. InRead ads seamlessly integrate within editorial content, automatically playing when in view. This format offers a native and non-disruptive ad experience.
  • InBoard: InBoard is an immersive ad format that expands and covers the full width of the screen when the user interacts with it. This format allows advertisers to deliver captivating video content while maintaining a seamless user experience.
  • InFlow: InFlow enables brands to embed video ads directly within article pages, creating a natural and integrated ad experience. These ads are triggered when the user scrolls through the content.

Teads FAQ

Pricing details of the Teads for Publishers Enterprise Suite rely on tech fees (ad-serving fees, programmatic fees).

Teads Prediction AI helps maintain the most efficient use of publisher inventory and powers new publisher sales models including viewable CPM (vCPM) and Cost-per-Completed View (CPCV).

Teads for Publishers includes a range of tools to help publishers optimize their properties and monetization. Traffic monitoring, real-time reporting/analytics, and troubleshooting + optimization tools (Brand Safety, IVT, User Consent) are seamlessly integrated into TFP, and incredibly easy to use.

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