ExMarketPlace Description

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As a GCP (Google Certified Publishing Partner), ExMarketPlace offers full-stack monetization and optimization solutions for publishers, with CPM & CPC pricing models. ExMarketPlace's header bidding tech ensures the highest bids for your inventory through partnerships with major DSPs like Amazon, Verizon Media, Rubicon Project, Xandr, OpenX, Improve Digital, Index Exchange, PubMatic and Sovrn. It also boasts direct integrations with Flurry, OutBrain and Taboola, allowing publishers to extended the platform's capabilities.

Leveraging strategic tech partnerships, ExMarketPlace offers publishers ad-serving infrastructure and dedicated yeild management to optimize revenue in the short-term, as well as drive sustainably high yeild in the long-term. The network's dashboard provides snapshots of relevant metrics, revenue statistics, tools and features for publishers to effectively monitor campaign performance from one unified interface. 

ExMarketPlace Software Images

ExMarketPlace Features and Capabilities

  • Google Ad Manager: ExMarketPlace provides consultancy on third party Google Ad Manager accounts or its own Google Ad Manager to manage all the Partners’ needs (direct campaigns’ rotation, Adx/AdSense/AdMob integrations, reporting, violations check up). A custom header bidding solution is also integrated to increase the overall performance.
  • DoubleClick Ad Exchange SPM: They provide the product itself as well as their experience on yield management and support towards buyer networks, aggregating the audiences and offering this inventory to direct buyers working into the Private Marketplace.
  • AdSense MCM & DoubleClick Audience Suite: AdSense MCM is the tool required to work with third party AdSense accounts. ExMarketPlace can increase the competition between each AdSense Managed Account and Doubleclick AdExchange using the Dynamic Allocation. They provide consultancy and operational support to optimize user experience and performance.
  • Ad Manager Audience Suite: ExMarketPlace can refine the targeting of direct campaigns, and create first-party databases working with vertical websites 
  • Open Bidding: A solution by Google to Channel Partner, ExMarketPlace can connect to other Global Ad Networks through the new open bidding feature to compete for an adslot for display and video, contributing to increased revenue for publishers.
  • Dynamic Comment & Approval Process: ExMarketPlace provides advanced and fully customizable approval systems, used to automate and provide maximum agility to the content approval process of assets such as Banner Ads, Text Ads, Landing Pages related to the campaign. The system allows the implementation of custom workflows for approval processes based on client requirements.
  • Real Time Interactive Reporting: Lets you generate reports grouped by date, ad units, devices, GEO and demand channels. Furthermore, the reports generate total impressions, clicks, eCPM, active viewability and total CPC/CPM revenue. ExMarketPlace also allows the downloading of reports to Microsoft Excel, copy reports to clipboard, etc.
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ExMarketPlace Publisher Eligibility

As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue. 

ExMarketPlace Revenue Share

Publishers who are willing to work with ExMarketPlace can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated. 

ExMarketPlace Ad Formats

  • Display Ads: This is essentially a blanket term for image/video ads of all shapes and sizes. ExMarketPlace gives access to all Iab Standard banners sizes with dynamic allocation technology, meaning the highest paying size appears on the ad spot.
  • Video Ads: These are ads that are shown between content on a webpage, between social media feeds or services like Youtube to leverage dynamic and interactive experiences.
  • Native Ads: Native Ads merge as much as possible with the design and content of the platform on which it is placed. ExMarketPlace can provide outstream video formats on display inventory with the following placements for web traffic: i) In feed video ii) In article video iii) Native video, as well as yield optimization on all formats in a unified auction.