ExMarketPlace

• Google Ad Manager: ExMarketPlace provides consultancy on third party Google Ad Manager accounts or its own Google Ad Manager to manage all the Partners’ needs (direct campaigns’ rotation, Adx/AdSense/AdMob integrations, reporting, violations check up). A custom header bidding solution is also integrated to increase the overall performance.
• DoubleClick Ad Exchange SPM: They provide the product itself as well as their experience on yield management and support towards buyer networks, aggregating the audiences and offering this inventory to direct buyers working into the Private Marketplace.
• AdSense MCM & DoubleClick Audience Suite: AdSense MCM is the tool required to work with third party AdSense accounts. ExMarketPlace can increase the competition between each AdSense Managed Account and Doubleclick AdExchange using the Dynamic Allocation. They provide consultancy and operational support to optimize user experience and performance.
• Ad Manager Audience Suite: ExMarketPlace can refine the targeting of direct campaigns, and create first-party databases working with vertical websites 
• Open Bidding: A solution by Google to Channel Partner, ExMarketPlace can connect to other Global Ad Networks through the new open bidding feature to compete for an adslot for display and video, contributing to increased revenue for publishers.
• Dynamic Comment & Approval Process: ExMarketPlace provides advanced and fully customizable approval systems, used to automate and provide maximum agility to the content approval process of assets such as Banner Ads, Text Ads, Landing Pages related to the campaign. The system allows the implementation of custom workflows for approval processes based on client requirements.
• Real Time Interactive Reporting: Lets you generate reports grouped by date, ad units, devices, GEO and demand channels. Furthermore, the reports generate total impressions, clicks, eCPM, active viewability and total CPC/CPM revenue. ExMarketPlace also allows the downloading of reports to Microsoft Excel, copy reports to clipboard, etc.

• Display Ads: This is essentially a blanket term for image/video ads of all shapes and sizes. ExMarketPlace gives access to all Iab Standard banners sizes with dynamic allocation technology, meaning the highest paying size appears on the ad spot.
• Video Ads: These are ads that are shown between content on a webpage, between social media feeds or services like Youtube to leverage dynamic and interactive experiences.
  
• Native Ads: Native Ads merge as much as possible with the design and content of the platform on which it is placed. ExMarketPlace can provide outstream video formats on display inventory with the following placements for web traffic: i) In feed video ii) In article video iii) Native video, as well as yield optimization on all formats in a unified auction.

ExMarketPlace offers flexible payment terms, which can be tailored to the needs of individual publishers. Specific payment cycles and models depend on the publisher’s agreement with the platform.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While ExMarketPlace typically offers competitive CPM rates, they can largely vary depending on these factors.

• ExMarketPlace is a Google Certified Publishing Partner, offering comprehensive ad solutions, including Google Ad Manager, AdSense MCM, and Open Bidding integration​
• The platform supports publishers by connecting to a wide range of global ad networks like Pubmatic, Index Exchange, and SpotX, enhancing ad revenue through dynamic bidding​
• ExMarketPlace employs advanced real-time targeting and audience segmentation to optimize ad performance and user experience​
• The platform offers custom header bidding solutions, providing increased competition and better yield management for publishers​

ExMarketPlace operates across multiple geographies, with a focus on high-value markets like North America and Europe, making it suitable for publishers targeting global audiences

As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue. 

Publishers who are willing to work with ExMarketPlace can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated.