Tap Native

ap Native provides a suite of tools to optimize ad performance:​

• Responsive Native Ad Units: Customizable ads that blend seamlessly with website content.​
• HCP Targeting: Ads tailored for healthcare professionals, enhancing relevance and CPMs.​
• Real-Time Analytics Dashboard: Insights into impressions, clicks, CPMs, and audience demographics.​
• Programmatic Backfill: Fills unsold inventory with high-quality health offers, ensuring 100% fill rates.​
• Retargeting Capabilities: Advanced retargeting options to re-engage visitors effectively.​

Tap Native is a content discovery platform that is focused on health, medicine, and wellness. Here are the features it offers:

• Focused on health: Focused on health, medicine, and wellness, which enables healthcare marketers to reach an audience of consumers or HCPs while they’re consuming content.
• Customizable formats: Offers hundreds of possible configuration combinations which bring back the true meaning of native advertising. Choose Light House optimized JavaScript tags or server-to-server integrations which give you total control.
• Monetize consumers and HCPS: Provides health and lifestyle publishers with the option to display ads for consumers or healthcare professionals (HCPs). Publishers may choose between fully automated or manual settings for greater control, ad relevance, CPMs, and revenue.
• Superior monetization: Your health audience is far more valuable than other verticals. Their smart tech stack makes those interactions even more valuable.
• No sales channel conflict: Tap Native ads don’t display any existing display ads, so the revenue is 100% accretive. In addition, Tap Native doesn’t sell branded ads, is a network buy, and doesn’t sell any site individually. This model ensures we don’t cannibalize our publishers' direct sales revenue.
• Insightful analytics: Helps understand your most valuable pages and the types of health offers your audience engages with most.

To become a Tap Native publisher:​

• Visit the Website: Go to www.tapnative.com.​
• Create an Account: Click on "Get Started" to start the registration process.​
• Provide Website Details: Submit information about your health, medical, or wellness website.​
• Await Approval: Tap Native will review your application and notify you upon approval.

Tap Native pays net-30 at the end of each calendar month. January earnings are paid at the end of February, and February earnings are at the end of March. You can set your payment preference in the publisher finance section to receive an ACH direct deposit or a bank wire. o receive payments, publishers must set their payment preference and upload the appropriate tax form (W9 or W8) in the Tap Native dashboard.

Tap Native's CPM rates vary based on audience type and ad placement. For consumer audiences, publishers can expect CPMs over $20. When targeting healthcare professionals (HCPs), rates can range from $40 to $60, and in some cases, even higher. Programmatic backfill options offer CPMs between $0.75 and $3.50, depending on factors like ad size, placement, and traffic geography.

• Established: 2017
• Headquarters: Ramsey, New Jersey, USA.
  
• Global Reach: Tap Native's ads are featured exclusively within premium health and wellness websites, providing extensive reach to targeted audiences.
  
• Ad Formats: Offers native in-content advertisements that seamlessly integrate with editorial content, enhancing user engagement.
  
• Targeting Capabilities: Utilizes NPI (National Provider Identifier) targeting to reach specific types of healthcare professionals, including physicians, nurses, physician assistants, and pharmacists. 
  
• Publisher Monetization: Provides health and medical publishers with a monetization solution that enhances ad relevancy, credibility, quality, and CPMs, becoming a significant source of ad revenue for many. 
  
• Campaign Volume: Since its inception, Tap Native has launched over 30,000 ad campaigns for various healthcare advertisers, including hospitals, medical associations, pharmaceutical products, and more.

Tap Native specializes in monetizing the following verticals:​

• Health​
• Medical​
• Wellness​
• Lifestyle​

Tap Native provides ad fill in every country worldwide. However, the highest CPMs are observed in countries like the USA, UK, Canada, Australia, New Zealand, Germany, Korea, India, Japan, France, Malaysia, Italy, Russia, Spain, Saudi Arabia, Brazil, Mexico, Philippines, and Pakistan.

Tap Native seeks publishers who:

• Operate health, medical, or wellness-related websites.​
• Generate a minimum of 1 million monthly page views.
• Maintain content that is free from advocacy or celebration of irresponsible drug, alcohol, tobacco use, hate, politics, gambling, or overtly sexual content.

Tap Native offers publishers a revenue share ranging from 50% to 65% of the gross revenue generated by their ad units. The exact percentage depends on specific terms and agreements. ​