TripleLift

TripleLift

TripleLift Description

TripleLift is a native ad network and technology firm that assists brands in telling interacting stories via the use of visual content. The company is pioneering the next generation of programmatic advertising by remaking ad placement one medium at a time, paving the way for a world in which inventive fits smoothly into every content experience across computer, mobile, and video.

TripleLift Products

  • Their system will then develop a native placement that preserves your key focal points in the frame at all times.
  • TripleLift Dynamic Templating dynamically modifies marketers' creative components in real-time, resulting in native advertising that matches the look and feels of any location.
  • Publishers can use TripleLift Ad Server to enable native direct deals as part of their existing business processes. Use their platform to create and manage native creative assets, as well as to broadcast advertisements directly on the server of your choice.

TripleLift Software Images

TripleLift Features and Capabilities

TripleLift offers several features and capabilities to enhance digital advertising:

  • Native Ads: Seamless in-feed ad placements.
  • Programmatic Advertising: Real-time bidding for ad inventory.
  • Visual DSP: Platform for managing programmatic campaigns.
  • Video Ads: Supports in-stream and out-stream video ads.
  • Dynamic Creative Optimization (DCO): Customizes ads based on user data.
  • Cross-Device Targeting: Targets users across multiple devices.

TripleLift Payment Info

TripleLift offers three different standard billing terms for publishers. Publisher may select from payment terms below: 

  • Payment must be within ninety (90) days after the end of the month.
  • Payment within sixty (60) days after the end of the month, net of a 1% financing charges that TripleLift will deduct from the Exchange Revenue.
  • Payment within thirty (30) days after the end of the month, net of a 2% financing charges that TripleLift will deduct from the Exchange Revenue.

The minimum payout threshold is USD 50.

TripleLift CPM Rate

CPM of TripleLift varies based on various factors such as geographic location, Ad inventory, and content type.

TripleLift Key Facts

Key facts about Triplelift:

  • Specializes in Native Ads: Focuses on delivering native ad formats that blend with content.
  • Programmatic Platform: Offers real-time bidding and programmatic advertising solutions.
  • Dynamic Creative Optimization: Customizes ad creatives based on user behavior.
  • Cross-Device Reach: Targets audiences across desktop, mobile, and tablet devices.
  • Video Advertising: Supports both in-stream and out-stream video ad placements.

TripleLift Site Type Monetized

TripleLift primarily monetizes digital content sites, including news websites, blogs, e-commerce platforms, and mobile apps.

TripleLift Geos Served

TripleLift serves a global audience.

TripleLift Publisher Eligibility

There are no minimum traffic requirements for publishers to signup with TripleLift.

TripleLift Pricing

TripleLift offers customized pricing based on factors like ad inventory, traffic volume, and the ad formats used (native, display, or video).

TripleLift Revenue Share

TripleLift typically operates on a revenue share model, with publishers retaining around 70% to 80% of the ad revenue, depending on factors such as traffic volume and ad inventory.

TripleLift Ad Formats

TripleLift offers the following ad formats:

  • Online Video Ads: These are ads in the form of a video that is shown online.
  • CTV Ads: These are ads that appear within streaming content.
  • Display Ads: These are online ads that combine text, images, and URLs.
  • Branded Content Ads: These are ads for which you compensate the creator, and they tag the brand.
  • Native Ads: These are ads that match the form and feel of the content that they appear with. 

TripleLift FAQs