iion Description
iion is a company that excels in offering game advertising solutions. The core products include the immersion platform, which is a centralized system. It offers features such as audience targeting, campaign management, analytics and other creative tools. This aims to simplify the process of advertising for games and addresses relevant challenges like fragmentation, creative limitations and scalability.
Moreover, iion supports all the publishers related to the game industry by connecting them through global brand budgets which diversifies the process of monetization. A combination of in-game as well as around-the-game advertising formats is supported by the website. These include banners, rewarded video ads, interstitial ads and more. This way the publishers can increase their revenue generation and offer a non-intrusive experience.
iion Products
Following are the products offered by iion.io-
- Fusiion Platform- This is a comprehensive platform for monetization which integrates demand sources like direct deals, programmatic bidding or Google Ad Manager. This diversifies the process of revenue streams as well as optimizes the demand stack to enhance the earnings.
- Ad formats- Numerous ad formats like in-game ads or away-from-game ads, including interstitial advertisements, rewarded banners, dynamic video ads, audio ads and more.
- Tools for publishers- Tools include SDK and adapter tools that include GAM and Unity, which help in easy integration of the ad placements with heavy systematic development.
- Analytical tools- Offers detailed reporting tools and metrics to track the performance of the ongoing ad campaign. This helps to optimize the campaign and enhance the revenue generation. The monetization outcomes are improved this way.
- Premium partnership- iion.io aims to connect publishers to premium global brands, enabling profitable partnerships for increasing monetization.
iion Features and Capabilities
Here are the features and attributes of iion.io-
- Immersion platform- This is a self-served platform which manages the campaign across different gaming environments like unified campaign management and audience targeting. This also aids in the customization of the ads. This enables targeting precisely for better ad relevance. Other advanced metrics like attention rates, brand lift studies, as well as performance and optimization tools.
- Diverse ad formats- A wide range of ad formats are supported for seamless integration. These include in-game ads, around-game ads and even away-from games designed for websites displayed for natural gameplay.
- Easy integration- Offers SDK integration to platforms for Unity and effortless setup. Adapter tools compatible with GAM and iion adapters to maximize demand opportunity.
- Tools for revenue optimization- Real-time bidding is done for programmatic demand integration for CPM rates. Publishers can access the global budget among brands as well as direct demand streams for high-quality ads.
- Support for publishers- Offers tailored ad designs to prevent user disruption and ensure the highest engagement. Continuous performance and optimization recommendations.
- Non-intrusive ad focus- A user-friendly and non-disruptive engagement and also satisfaction for effective monetization.
iion Payment Info
Payments are made through PayPal and wire transfer at the end of every cycle. Transactions usually occur at the end of a cycle on a Net-30 and Net-45 basis, considering the agreement with the publisher's website.
iion CPM Rate
CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s user niche, floor pricing rules, and the number and type of ads displayed. While iion typically offers competitive CPM rates, they can largely vary depending on these factors.
iion Key Facts
- A gaming ad brand that was established in 2019.
- A self-serve platform to manage campaigns in the gaming environment.
- A solution offered to game publishers to optimise ad revenue.
- Different ad formats include around-game ads, in-game ads, away-from-game ads, etc.
iion Geos Served
iion.io serves the global market with agencies and publishers from different places. Specific areas include North America, Europe, Asia-Pacific, Middle and Africa, engaging marketers for increasing mobile gaming adoption. It has a rapidly growing market in gaming in countries like China, India, Japan and Southeast Asia.
iion Publisher Eligibility
Publishers are expected to align with the iion.io gaming environment and advertisement policies. The content provided must be engaging and also have a suitable context for ads. Moreover, the publishers should also ensure that their website is safe for the viewers. Measurable audiences must be present on the platform along with substantial reach. The publisher's website should be compatible to integrate the tools of iion.io for seamless functionality.
iion Ad Formats
- In-game ads- These include dynamic and static banners as well as video ads and audio ads that are seamlessly integrated into the gaming platform.
- Around-game ads- These include player incentives as well as game rewards, full-screen interstitial ads, and app open ads that are shown when the game is launched initially.
- Away-from-game ads- These are ads that engage your websites and audiences for gaming associated with social media.
- Native and customizable ads- This is the ability to customize the ad formats for flexibility and engage the gaming audiences effectively over different platforms.
iion Alternatives
iion FAQs
Our Editors’ Pick:
Browse these amazing publisher monetization tools handpicked by our team of editors