iion

iion

iion.io is a company that excels in offering game advertising solutions. The core products include the immersion platform, which is a centralized system. It offers features such as audience targeting, campaign management, analytics and other creative tools.

iion Description

iion is a company that excels in offering game advertising solutions. The core products include the immersion platform, which is a centralized system. It offers features such as audience targeting, campaign management, analytics and other creative tools. This iion review highlights how the platform aims to simplify the process of advertising for games and addresses relevant challenges like fragmentation, creative limitations and scalability. 

Moreover, iion supports all the publishers related to the game industry by connecting them through global brand budgets which diversifies the process of monetization. A combination of in-game as well as around-the-game advertising formats is supported by the website. These include banners, rewarded video ads, interstitial ads and more. This way the publishers can increase their revenue generation and offer a non-intrusive experience. This iion review underlines why it is considered the best game advertising platform for publishers seeking scalable, creative, and targeted ad solutions.

iion Software Images

iion Products

Following are the products offered by iion.io- 

  • Fusiion Platform- This is a comprehensive platform for monetization which integrates demand sources like direct deals, programmatic bidding or Google Ad Manager. This diversifies the process of revenue streams as well as optimizes the demand stack to enhance the earnings.
  • Ad formats- Numerous ad formats like in-game ads or away-from-game ads, including interstitial advertisements, rewarded banners, dynamic video ads, audio ads and more.
  • Tools for publishers- Tools include SDK and adapter tools that include GAM and Unity, which help in easy integration of the ad placements with heavy systematic development.
  • Analytical tools- Offers detailed reporting tools and metrics to track the performance of the ongoing ad campaign. This helps to optimize the campaign and enhance the revenue generation. The monetization outcomes are improved this way.
  • Premium partnership- iion.io aims to connect publishers to premium global brands, enabling profitable partnerships for increasing monetization.

iion Features and Capabilities

Here are the features and attributes of iion.io- 

  • Immersion platform- This is a self-served platform which manages the campaign across different gaming environments like unified campaign management and audience targeting. This also aids in the customization of the ads. This enables targeting precisely for better ad relevance. Other advanced metrics like attention rates, brand lift studies, as well as performance and optimization tools.
  • Diverse ad formats- A wide range of ad formats are supported for seamless integration. These include in-game ads, around-game ads and even away-from games designed for websites displayed for natural gameplay.
  • Easy integration- Offers SDK integration to platforms for Unity and effortless setup. Adapter tools compatible with GAM and iion adapters to maximize demand opportunity.
  • Tools for revenue optimization- Real-time bidding is done for programmatic demand integration for CPM rates. Publishers can access the global budget among brands as well as direct demand streams for high-quality ads.
  • Support for publishers- Offers tailored ad designs to prevent user disruption and ensure the highest engagement. Continuous performance and optimization recommendations.
  • Non-intrusive ad focus- A user-friendly and non-disruptive engagement and also satisfaction for effective monetization.

iion Review: How to Signup?

Publishers can get started with iion through the following steps:

  • Visit the Website: Go to iion.io and navigate to the publisher section.
  • Get Started: Click on the "Get Started" button to initiate the onboarding process.

  • Integration Options: Choose between direct implementation by hard coding the JS tag on your website or server implementation through your GAM via 1x1.

iion Review: Ad Formats

  • In-game ads- These include dynamic and static banners as well as video ads and audio ads that are seamlessly integrated into the gaming platform.
  • Around-game ads- These include player incentives as well as game rewards, full-screen interstitial ads, and app open ads that are shown when the game is launched initially.
  • Away-from-game ads- These are ads that engage your websites and audiences for gaming associated with social media.
  • Native and customizable ads- This is the ability to customize the ad formats for flexibility and engage the gaming audiences effectively over different platforms.

iion Payment Info

  • Payment Schedule: iion issues payments monthly, typically within 60 days after the end of each calendar month during which advertisements are served on your listed properties. 
  • Minimum Threshold: Payments are made when the cumulative amount owed exceeds $500. Amounts below this threshold are rolled over to the next payment period.
  • Currency: Unless otherwise specified, payments are made in US Dollars.
  • Payment Platform: Publishers are required to provide billing details during onboarding. iion utilizes a secure payment platform where publishers must set up their banking information to receive payments.

iion CPM Rate

iion focuses on delivering high CPMs by giving direct exposure to premium brand demand and reducing unnecessary intermediaries. Their two tools, fusiion and ignitiion, are created to generate the most revenue through enhanced ad placements and high viewability.

iion Review: Key Facts

  • Established: 2019
  • Headquarters: Information not publicly available.
  • Global Reach: iion operates globally, connecting advertisers and publishers across various gaming platforms.
  • Monetization Solutions: iion offers a unified platform that simplifies game advertising by unifying ad campaigns across the gaming journey, empowering brands with innovative, impactful engagements. 
  • Ad Formats: The platform supports diverse ad formats, including in-game display, video, and audio ads; around-the-game formats like banners and interstitials; and away-from-the-game formats such as interstitial and video ads within web content. 
  • Publisher Tools: iion provides publishers with access to premium branded ads from global partnerships, driving higher CPMs.
  • Integration: The platform offers easy integration options, including GAM Adapter and iion Adapter, to unlock additional direct demand not available with standard placements.

iion Review: Site Type Monetized

iion supports monetization across various site types and verticals, including:

  • Gaming Websites
  • Mobile Applications
  • Web Platforms
  • PC Gaming Environments

iion Geos Served

iion.io serves the global market with agencies and publishers from different places. Specific areas include North America, Europe, Asia-Pacific, Middle and Africa, engaging marketers for increasing mobile gaming adoption. It has a rapidly growing market in gaming in countries like China, India, Japan and Southeast Asia.

iion Publisher Eligibility

Publishers are expected to align with the iion gaming environment and advertisement policies. The content provided must be engaging and also have a suitable context for ads. Moreover, the publishers should also ensure that their website is safe for the viewers. Measurable audiences must be present on the platform along with substantial reach. The publisher's website should be compatible to integrate the tools of iion.io for seamless functionality.

iion Contact Info

Publishers can reach out to iion through the following channels:

iion Review: Our Final Thoughts

This iion review highlights the platform's commitment to providing publishers with robust monetization tools tailored for the gaming industry. With solutions like fusiion and ignitiion, iion offers versatile integration options and access to premium demand sources, aiming to maximize publisher revenue. This iion review underscores the platform's potential as a valuable partner for publishers seeking to enhance their monetization strategies in the gaming sector.

The PublisherGrowth team has reviewed iion and rates 4.2/5 for its ease of use, product features​ and diverse ad formats.

iion FAQs

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