PubWise

• Header-as-a-Service: Offers sophisticated prebid management, analytics, and optimization, either self-managed or as part of a managed wrapper solution. 
• Managed Wrapper: Provides complete header-bidding management, including custom implementation, a dedicated success manager, and technology to optimize revenue.
• Prebid Adapter: They enhance inventory value by providing access to unique demand from their direct sales and other prominent sources. Their configuration process is quick, straightforward, and seamlessly integrates with any prebid wrapper.
• Header Bidding Wrapper: They provide access to the industry's most sophisticated header bidding management, analytics, and optimization platform, allowing publishers to unlock their full monetization potential. Publishers can choose to manage it independently or opt for their managed wrapper solution for seamless operations.
• Google AdX: They increase competition and generate more targeted ads at higher CPMs by facilitating access to Google AdX through their role as a Google Certified Publishing Partner (GCPP) with Multiple Customer Management (MCM).
• Programmatic Sales: PubWise acts as a programmatic sales team, selling inventory directly through its proprietary DSP.

• Easy Implementation: They provide easy integration with a single line script for your site, managing all aspects without requiring manual configuration. Additional configurations can be accommodated as per specific needs.
• Custom Configuration: They invest time in understanding your business to develop a tailored solution, incorporating ad units, identity solutions, adhesion ads, viewable refresh, lazy load, adblock recovery, sticky units, and video, optimizing for your unique requirements.
• Flexibility: They offer flexibility in using either publisher’s own Google Ad Manager (GAM) and demand partners or theirs, ensuring ad units are always aligned with user’s preferences. 
• Enterprise Ready: They are designed for websites with multiple users needing data sharing, API access, exports, and customized reporting capabilities.
• Patented Optimization: They utilize Smart Path Optimization Technology® (SPOT) for timeouts, bidder selection, flooring, analytics, and additional features, enhancing publisher revenue potential and optimizing performance in digital advertising.
• Revenue Maximization: They enable publishers to access major demand sources and increase yield through direct sales teams and unique demand offerings, maximizing revenue potential for their inventory.
• Advanced Analytics: They specialize in Prebid and header bidding analytics, offering dedicated support and unified reporting to enhance transparency and optimize performance for publishers.
• Radical Observability: They provide maximum transparency by controlling the supply chain end-to-end, ensuring publishers earn higher revenue for their valuable audience and content.
• No Risk: Their high client retention rate reflects straightforward integration, competitive pricing, and advanced monetization technology, which ensures satisfaction and encourages long-term partnerships with publishers.
• Superior Support: They provide a dedicated success manager who consistently identifies optimization opportunities and offers support to ensure publishers maximize their potential.

To become a PubWise publisher:

• Visit the official website at https://pubwise.io/.
• Click on "Register" to create an account.
• Fill in the required details to complete the registration process.
• Alternatively, schedule a demo to learn more about their solutions.

Pubwise offers a diverse range of ad formats for efficient monetization. These include:

• Display Banner Ads: Access various high-impact ad sizes with technology enabling auto-refresh based on viewable impressions, maximizing visibility and engagement.
• Video Ads: Boost website engagement through high-impact video content embedded within or around online videos, capturing viewers' attention and delivering advertiser messages effectively.
• Native Ads: Generate additional revenue with ads that seamlessly integrate into the content, matching its look, feel, and function, ensuring a non-disruptive user experience.
• Sticky header ads: Sticky header ads remain visible at the top of the webpage as users scroll, ensuring continuous ad exposure and engagement.
• Interstitial Ads: Full-screen ads occupying the entire app interface, providing high-impact exposure but potentially interrupting user engagement.
• Rewarded Video Ads: Offering users incentives such as app rewards, these ads encourage engagement by providing benefits in exchange for interacting with the advertisement.
  

Pubwise disburses payments to publishers on the 10th of every month upon receipt of funds from their demand sources.

PubWise offers a tiered pricing model based on the number of eligible impressions. For publishers with up to 2 million eligible impressions, the service is free, with revenue share applied only on services provided. As the volume of impressions increases, the CPM rates decrease, starting from $0.055 for 2M–50M impressions down to $0.032 for 1B–2B impressions. For publishers exceeding 2 billion impressions, pricing is available upon contacting sales. 

• Established: 2016
• Headquarters: Atlanta, Georgia, USA.
• Global Reach: Serves clients worldwide, including North America, Europe, and the UK. 
• Ad Formats: Supports display, video, native, mobile web, in-app, and CTV ads. 
• Technology: Utilizes patented Smart Path Optimization Technology® (SPOT) for enhanced performance. 
• Payment Terms: Pays publishers on the 10th of each month after receiving funds from demand sources. 
• Support Services: Offers dedicated account management and real-time analytics.

PubWise supports a variety of publisher verticals, including:

• News and Media
• Entertainment
• Lifestyle
• Technology
• Sports
• Finance

PubWise operates globally, serving publishers across various regions. Their solutions are designed to cater to a diverse range of geographic locations, ensuring effective monetization strategies worldwide.

PubWise requires publishers to adhere to specific guidelines:

• Sites must not disseminate pirated or copyrighted material.
• Websites should not redirect users to unwanted, misleading, or malicious sites.
• Publishers must comply with the Master Service Agreement and Exchange terms, including having a publicly posted Privacy Policy and providing users the ability to opt-out of targeting.

For publishers with up to 2 million eligible impressions, PubWise offers services for free, applying revenue share only on services provided. As impression volumes increase, specific pricing tiers apply, and revenue share details can be obtained by contacting PubWise directly.