Advessio

• SSP: A comprehensive Supply-Side Platform for publishers to manage and optimize their ad inventory.
• DSP: Demand-Side Platform offering advanced targeting and bidding capabilities for advertisers.
• AdExchange: A marketplace connecting publishers and advertisers for efficient programmatic ad trading.
• Analytics: Robust reporting and analytics tool providing real-time insights on ad performance.
• Header Bidding: Advanced header bidding solution to maximize yield through multi-SSP competition.
• Audience Segments: Data-driven audience targeting solution leveraging first and third-party data.
• Ad Server: Flexible ad serving technology supporting various ad formats and targeting options.
• Consent Management: GDPR and CCPA compliant solution for managing user consent and privacy preferences.

Advessio's cutting-edge programmatic advertising platform is designed to optimize ad performance and revenue for both publishers and advertisers. Here's what Advessio offers:

• AI-Powered Yield Optimization: Machine learning algorithms that continuously optimize ad placements and bids.
• Real-Time Bidding: Millisecond-level auctions for maximum competition and yield.
• Advanced Targeting: Contextual, behavioral, and demographic targeting options for precise audience reach.
• Fraud Prevention: Proprietary technology to detect and prevent ad fraud, ensuring high-quality traffic.
• Dynamic Allocation: Intelligent ad allocation across multiple demand sources to maximize revenue.
• Cross-Platform Compatibility: Seamless ad delivery across desktop, mobile, and connected TV.
• Flexible Ad Formats: Support for display, video, native, and rich media ad formats.
• Data Management: Secure handling and activation of first-party and third-party data for enhanced targeting.
• A/B Testing: Built-in tools for testing and optimizing ad creatives and placements.
• Customizable Reporting: Comprehensive dashboards and reporting tools for in-depth performance analysis.

CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While Advessio typically offers competitive CPM rates, they can largely vary depending on these factors.

• Founded in 2018
• Headquarters in Berlin, Germany
• IAB Tech Lab certified
• GDPR and CCPA compliant
• Serves 5+ billion monthly ad impressions
• Network of 10,000+ websites and apps
• 70% average viewability rate
• Less than 1% fraud rate
• Specializes in programmatic advertising and yield optimization
• Utilizes advanced machine learning for ad performance optimization

Advessio caters to a diverse range of digital properties, demonstrating versatility in its monetization solutions. The platform supports websites across various niches including news, entertainment, lifestyle, technology, and special interest sites. Advessio's technology is compatible with different content management systems and can monetize both desktop and mobile web traffic. Additionally, the platform offers robust solutions for app monetization on iOS and Android platforms. Advessio's flexible approach allows it to serve both large-scale publishers with significant traffic volumes and mid-sized, niche-focused sites looking to optimize their ad revenue through programmatic solutions.

Advessio operates on a global scale, with a strong presence in Europe and growing reach in North America and Asia-Pacific regions. The platform supports multiple languages and currencies, enabling effective monetization for publishers worldwide. Advessio's technology is designed to comply with regional privacy regulations, making it adaptable to various market requirements. While the company has its roots in the European advertising ecosystem, it has been expanding its services to cater to emerging markets in Latin America and Southeast Asia, offering localized support and tailored solutions for different geographical needs.

• Genuine Traffic Source: Publishers must have genuine, organic traffic
• Minimum Traffic Requirements: Although specific thresholds may vary, publishers typically need a stable volume of monthly traffic. Sites with higher traffic tend to be prioritized for onboarding.
• Content Quality: Websites should have original, high-quality content that complies with Advessio’s policies.

Revenue share models are negotiated based on traffic quality, volume, and ad format. A typical revenue split might be:

• Standard Publishers: 70% to publisher, 30% to Advessio
• Premium Publishers: Up to 80% to publisher
• Video Ads: 65% to publisher, 35% to Advessio

Advessio offers the following ad formats:

• Display Banners: Standard and custom-sized banner ads optimized for viewability.
• Native Ads: Contextually relevant ads that match the look and feel of the publisher's content.
• Video Ads: In-stream and out-stream video ad units for engaging brand storytelling.
• Rich Media: Interactive ad units with advanced features like expandable banners and floating ads.
• Interstitial Ads: Full-screen ad units for high-impact brand messaging.
• Rewarded Ads: Opt-in ad experiences that offer users rewards for engagement.
• In-App Ads: Specialized ad units designed for mobile app environments.
• Responsive Ads: Automatically adjusting ad units that optimize for different screen sizes and devices.