Best Video Monetization Platforms for Publishers


Interested in monetizing your content? Try video ad monetization platforms and video monetization software. Video monetization platforms, such as YouTube, are platforms that help creators monetize their videos with the help of ads. There are several benefits to using video monetization platforms.

Benefits of Video Monetization Platforms for Publishers


Video monetization platforms offer several benefits to publishers, such as video monetization tools. Other benefits include:

  • Additional Revenue Stream: Video monetization platforms allow you, the publisher, to generate additional earnings by monetizing your video content through ads. This diversifies your revenue sources. A diverse revenue source means increased overall earnings.
  • Targeted Ads: Video monetization platforms enable publishers to target their ads to specific audiences. This targeting is done based on demographic information, interests, and behaviour. Such targeting results in more relevant and personalized ads, which can lead to higher engagement and increased revenue.
  • Optimization Tools: Video monetization platforms provide publishers like you with optimization tools to improve the performance of their video ads. These tools include A/B testing, ad placement optimization, and ad format optimization.
  • User Experience: Video monetization platforms provide publishers with ad formats that enhance the user experience. These include non-intrusive ad placements and high-quality video ads. This results in a better user experience, which can lead to increased engagement and retention.
  • Higher CPM Rates: Video ads have higher CPM rates and tend to be 5-7X higher than the regular display ads. With video ads, publishers can take advantage of the premium demand and increase their overall revenue. 

As the omnichannel SSP in Tremor International’s end-to-end platform, Unruly is uniquely positioned to deliver the exclusive data, tools, and technology for advertisers to efficiently and effectively reach their desired audiences and for publishers and broadcasters to enhance their supply for optimal monetization.

Brightcove is a streaming video platform for hosting, sharing, and streaming video content and offers a scalable, relaible and secure platform for publishers.

Undertone’s video ad formats offer high-value, cross-screen ad solutions to drive incremental revenue for publishers. Supporting three kinds of integrations: Client-Side Header Bidding via Pre bid or Index Exchange, Service Side Header Bidding via Amazon’s TAM, and Direct-Tag via GAM, Undertone works across all verticals to bring effective yield optimization through unique demand.

As publishers need to choose the right solutions for their businesses, AdTech vendors equally need to connect with publishers whose content and traffic matches their solutions. Publisher Growth is a platform that connects publishers and AdTech solution providers.

SpotX is a trusted platform for premium publishers and broadcasters and powers programmatic video across all screens. 

The video monetization platform, Connatix facilitates the yield maximization for publishers via it's strong revenue engine. Equipped with its ad server and exchange, it enables the access of premium demand whilst simultaneously growing direct sales. It aids in reduction of your tech fees and maximizes revenue for you.

Ex.co is the publisher-first video platform that helps publishers reach goals they care about.

Video Intelligence by Outbrain is a contextual video platform that connects publishers, content creators and brands via video storytelling. They create coherent video moments on your desk, on-the-go, or on your TV. The platform effectively eradicates the issues of media consumption like distractions, irrelevance and poor user experience by bringing context to videos with AI and automation, and placing their ads with relevant content. 


How to Choose the Best Video Monetization Platforms for Publishers?


Choosing the best video monetization platform can be a critical decision for publishers. A video monetization platform can impact your revenue, user engagement, and overall success as a publisher. Here are some factors to consider when selecting a video monetization platform:

  • Ad Formats: Video monetization platforms offer different video ad formats, including pre-roll, mid-roll, and post-roll ads. You should choose a video monetization platform that provides a variety of ad formats relevant to your content and audience.
  • Targeting Capabilities: The video monetization platform should have robust targeting capabilities so that you can reach your audience effectively. This includes targeting based on user behaviour, interests, location, and device type. The more precise the targeting capabilities, the more relevant and thus engaging the video ads will be for the audience.
  • Ad Quality: Publishers should choose a video monetization platform that offers high-quality ads. The ads should not negatively impact the user experience. Instead, the platform should provide non-intrusive ads that are relevant and engaging for the audience.
  • Revenue Potential: One of the most crucial factors to consider when choosing a video monetization platform is the revenue potential it offers. You, the publisher, should look for platforms that provide high eCPMs (effective cost per thousand impressions) and offer various monetization options, such as CPCV (cost-per-completed-view) or CPV (cost-per-view) models.
  • Integration and Support: Publishers should choose a video monetization platform that is easy to integrate with their existing systems. The platform should also provide robust technical support. It should have a user-friendly interface and provide documentation, training, and support to help publishers like you get started quickly and efficiently.
  • Reputation: It's essential to consider the reputation of the video monetization platform in the industry. You should research the platform's reviews and ratings and the quality of the ads displayed on the platform.

You, the publisher, should carefully evaluate each video monetization platform's features, ad formats, targeting capabilities, ad quality, revenue potential, analytics, and support before making a decision. Testing and comparing different video monetization platforms before committing to one is recommended to ensure you find the best fit for your needs.

Need help picking the right video monetization platform for your content? Publisher Growth can make this process easier for you. Once you sign up, we will analyze your content and suggest the best monetization partner for you. Sign up for Publisher Growth here. 

Frequently Asked Questions

One potential disadvantage to using a video monetization platform is that publishers may have less control over the ads served alongside their content. Some platforms may also take a portion of the revenue publishers make as a fee.

Video monetization platforms typically offer a variety of ad formats. These include pre-roll, mid-roll, and post-roll ads. They may also provide overlay ads. Overlay ads are ads that appear as pop-ups or banners on top of the video content.

Video monetization platforms work by allowing publishers to integrate their videos into the platform and then serving ads before, during, or after the video. Publishers then earn revenue based on the number of ad views, clicks, or completed views.