Interested in monetizing your content? Try video ad monetization platforms and video monetization software. Video monetization platforms, such as YouTube, are platforms that help creators monetize their videos with the help of ads. There are several benefits to using video monetization platforms.
Video monetization platforms offer several benefits to publishers, such as video monetization tools. Other benefits include:
As the omnichannel SSP in Tremor International’s end-to-end platform, Unruly is uniquely positioned to deliver the exclusive data, tools, and technology for advertisers to efficiently and effectively reach their desired audiences and for publishers and broadcasters to enhance their supply for optimal monetization.
Brightcove is a streaming video platform for hosting, sharing, and streaming video content and offers a scalable, relaible and secure platform for publishers.
Undertone’s video ad formats offer high-value, cross-screen ad solutions to drive incremental revenue for publishers. Supporting three kinds of integrations: Client-Side Header Bidding via Pre bid or Index Exchange, Service Side Header Bidding via Amazon’s TAM, and Direct-Tag via GAM, Undertone works across all verticals to bring effective yield optimization through unique demand.
As publishers need to choose the right solutions for their businesses, AdTech vendors equally need to connect with publishers whose content and traffic matches their solutions. Publisher Growth is a platform that connects publishers and AdTech solution providers.
SpotX is a trusted platform for premium publishers and broadcasters and powers programmatic video across all screens.
The video monetization platform, Connatix facilitates the yield maximization for publishers via it's strong revenue engine. Equipped with its ad server and exchange, it enables the access of premium demand whilst simultaneously growing direct sales. It aids in reduction of your tech fees and maximizes revenue for you.
Ex.co is the publisher-first video platform that helps publishers reach goals they care about.
Video Intelligence by Outbrain is a contextual video platform that connects publishers, content creators and brands via video storytelling. They create coherent video moments on your desk, on-the-go, or on your TV. The platform effectively eradicates the issues of media consumption like distractions, irrelevance and poor user experience by bringing context to videos with AI and automation, and placing their ads with relevant content.
Choosing the best video monetization platform can be a critical decision for publishers. A video monetization platform can impact your revenue, user engagement, and overall success as a publisher. Here are some factors to consider when selecting a video monetization platform:
You, the publisher, should carefully evaluate each video monetization platform's features, ad formats, targeting capabilities, ad quality, revenue potential, analytics, and support before making a decision. Testing and comparing different video monetization platforms before committing to one is recommended to ensure you find the best fit for your needs.
Need help picking the right video monetization platform for your content? Publisher Growth can make this process easier for you. Once you sign up, we will analyze your content and suggest the best monetization partner for you. Sign up for Publisher Growth here.
One potential disadvantage to using a video monetization platform is that publishers may have less control over the ads served alongside their content. Some platforms may also take a portion of the revenue publishers make as a fee.
Video monetization platforms typically offer a variety of ad formats. These include pre-roll, mid-roll, and post-roll ads. They may also provide overlay ads. Overlay ads are ads that appear as pop-ups or banners on top of the video content.
Video monetization platforms work by allowing publishers to integrate their videos into the platform and then serving ads before, during, or after the video. Publishers then earn revenue based on the number of ad views, clicks, or completed views.