Gmarket Description

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Advertising Disclosure

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Gmarket adtech is a powerful advertising platform integrated with one of South Korea's largest e-commerce marketplaces. Leveraging advanced AI and machine learning technologies, Gmarket offers a comprehensive suite of advertising solutions designed to connect advertisers with millions of active shoppers. The platform boasts an impressive reach, with over 30 million registered users and processing more than 200,000 transactions daily. Gmarket's adtech solutions include programmatic advertising, real-time bidding, and advanced targeting capabilities. As part of the eBay family, Gmarket benefits from global e-commerce expertise while maintaining a strong focus on the Korean market. Their innovative approach to e-commerce advertising has contributed to Gmarket's position as a leader in the competitive Korean online retail landscape.

Quick Facts
Quick Setup
High CPMs
Multiple Formats
Google Publishing Partner
Referral Program
Excellent Client Service

Gmarket Products

  • Gmarket Sponsored Products: Premium product placements in search results and category pages, helping sellers boost visibility for specific items.
  • Gmarket Display Network: A network of display ad placements across the Gmarket platform, including banner ads, native ads, and rich media formats.
  • Gmarket Search Ads: Keyword-based advertising allowing sellers to appear at the top of search results for relevant queries.
  • Gmarket Remarketing: Targeted ads that reach users who have previously interacted with an advertiser's products or listings.
  • Gmarket Video Ads: Video advertising solutions for brand awareness and product demonstrations, integrated within the shopping experience.
  • Gmarket Brand Stores: Customizable brand pages within the Gmarket platform, allowing sellers to create immersive brand experiences.
  • Gmarket Analytics Suite: Comprehensive reporting and analytics tools for tracking ad performance and optimizing campaigns.

Gmarket Features and Capabilities

Gmarket's adtech platform is designed to maximize advertiser ROI while enhancing the shopping experience for users. Here's what Gmarket adtech offers:

  • AI-Powered Targeting: Utilizes machine learning algorithms to analyze user behavior and predict purchase intent, enabling highly targeted ad placements.
  • Real-Time Bidding: Allows advertisers to compete for ad inventory in real-time, ensuring optimal pricing and placement.
  • Cross-Device Tracking: Provides a unified view of user interactions across desktop and mobile devices, enabling seamless campaign optimization.
  • Dynamic Product Ads: Automatically generates and serves personalized product ads based on users' browsing and purchase history.
  • A/B Testing Tools: Enables advertisers to test different ad creatives, copy, and targeting strategies to optimize performance.
  • Fraud Prevention: Implements advanced algorithms and manual reviews to detect and prevent click fraud and invalid traffic.
  • Integration with Seller Tools: Seamlessly connects with Gmarket's seller platform, allowing easy ad creation from existing product listings.
  • Audience Segmentation: Offers granular audience targeting options based on demographics, interests, and shopping behavior.
  • Campaign Automation: Provides tools for setting up automated bidding strategies and budget allocation based on performance goals.
  • Brand Safety Controls: Allows advertisers to control where their ads appear, ensuring brand safety and contextual relevance.
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Gmarket Key Facts

  • Founded in 2000 as part of the eBay family
  • One of South Korea's largest e-commerce platforms
  • Offers both B2C and C2C marketplaces
  • Utilizes advanced AI and machine learning for ad targeting
  • Provides real-time bidding and programmatic advertising solutions

Gmarket Site Type Monetized

Gmarket's adtech solutions are primarily designed for e-commerce environments, focusing on both desktop and mobile platforms. The company monetizes its own marketplace website and mobile app, offering various ad placements throughout the user journey. This includes search results pages, product detail pages, category listings, and checkout processes. Gmarket may also extend its adtech capabilities to partner websites and apps within the broader eBay ecosystem or to third-party e-commerce platforms looking to leverage Gmarket's advanced advertising technologies and extensive user data.

Gmarket Geos Served

Gmarket primarily serves the South Korean market, where it is one of the leading e-commerce platforms. However, its adtech solutions may extend beyond Korea to serve international advertisers looking to reach Korean consumers. The platform likely offers geo-targeting capabilities within South Korea, allowing advertisers to focus on specific regions or cities. While Gmarket's core focus is the Korean market, it may also facilitate cross-border e-commerce advertising, connecting international sellers with Korean buyers.

Gmarket Publisher Eligibility

Gmarket adtech primarily focuses on monetizing its own e-commerce platform. However, it may offer limited opportunities for external publishers through a partner network. Eligibility criteria for potential publishing partners could include:

  • Minimum monthly traffic of 500,000 unique visitors
  • Content aligned with e-commerce and consumer interests
  • Compliance with Gmarket's content guidelines and quality standards
  • Websites primarily in Korean language, targeting the South Korean market
  • Mobile-responsive design and fast loading times
  • Clean traffic sources with minimal bot activity or invalid clicks

Publishers interested in partnering with Gmarket adtech likely need to go through an application and vetting process to ensure they meet these criteria.

Gmarket Pricing

Gmarket adtech operates on a flexible pricing model tailored to advertisers' needs. Gmarket offers both cost-per-click (CPC) and cost-per-mille (CPM) options. Advertisers can set their own budgets and bid strategies through Gmarket's self-serve platform. For larger advertisers or agencies, Gmarket may offer managed services with custom pricing structures. Payment terms and thresholds may vary based on advertiser size and campaign volume.

Gmarket Revenue Share

Gmarket's revenue share model is designed to be competitive and rewarding for both the platform and its advertisers. While specific details are not publicly available, we can provide a hypothetical structure based on industry standards:

  • Standard Revenue Share: 70% to the advertiser, 30% to Gmarket
  • Premium Partner Program: Up to 80% revenue share for top-performing advertisers
  • New Advertiser Incentive: 75% revenue share for the first 3 months for new advertisers

The actual revenue share may vary based on factors such as ad format, campaign performance, and advertiser volume.

Gmarket Ad Formats

Here are some Ad Formats provided by Gmarket:

  • Banner Ads: Standard display ads in various sizes, including leaderboards, skyscrapers, and rectangles.
  • Native Ads: Seamlessly integrated advertisements that match the look and feel of the Gmarket platform.
  • Product Listing Ads: Showcasing products with images, prices, and details directly in search results.
  • Video Ads: Short video advertisements displayed before, during, or after video content.
  • Sponsored Products: Featured product placements in search results and category pages.
  • Interstitial Ads: Full-screen ads that appear between page transitions on mobile devices.
  • Retargeting Ads: Personalized ads based on users' previous browsing and shopping behavior.

Gmarket FAQ

Here are 3 FAQs on Gmarket adtech: Q: What targeting options does Gmarket adtech offer? A: Gmarket adtech provides advanced targeting options including demographic, behavioral, and contextual targeting. Advertisers can also use retargeting and lookalike audiences to reach potential customers.

Gmarket employs advanced AI algorithms to detect and prevent click fraud and invalid traffic. They also have a dedicated team that manually reviews ads to ensure they meet quality standards and brand safety guidelines.

Yes, Gmarket adtech is open to international advertisers looking to tap into the Korean e-commerce market. The platform offers support for multiple languages and currencies to facilitate cross-border advertising.

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