Gmarket

Gmarket's adtech platform is designed to maximize advertiser ROI while enhancing the shopping experience for users. Here's what Gmarket adtech offers:

• AI-Powered Targeting: Utilizes machine learning algorithms to analyze user behavior and predict purchase intent, enabling highly targeted ad placements.
• Real-Time Bidding: Allows advertisers to compete for ad inventory in real-time, ensuring optimal pricing and placement.
• Cross-Device Tracking: Provides a unified view of user interactions across desktop and mobile devices, enabling seamless campaign optimization.
• Dynamic Product Ads: Automatically generates and serves personalized product ads based on users' browsing and purchase history.
• A/B Testing Tools: Enables advertisers to test different ad creatives, copy, and targeting strategies to optimize performance.
• Fraud Prevention: Implements advanced algorithms and manual reviews to detect and prevent click fraud and invalid traffic.
• Integration with Seller Tools: Seamlessly connects with Gmarket's seller platform, allowing easy ad creation from existing product listings.
• Audience Segmentation: Offers granular audience targeting options based on demographics, interests, and shopping behavior.
• Campaign Automation: Provides tools for setting up automated bidding strategies and budget allocation based on performance goals.
• Brand Safety Controls: Allows advertisers to control where their ads appear, ensuring brand safety and contextual relevance.

• Founded in 2000 as part of the eBay family
• One of South Korea's largest e-commerce platforms
• Offers both B2C and C2C marketplaces
• Utilizes advanced AI and machine learning for ad targeting
• Provides real-time bidding and programmatic advertising solutions

Gmarket's adtech solutions are primarily designed for e-commerce environments, focusing on both desktop and mobile platforms. The company monetizes its own marketplace website and mobile app, offering various ad placements throughout the user journey. This includes search results pages, product detail pages, category listings, and checkout processes. Gmarket may also extend its adtech capabilities to partner websites and apps within the broader eBay ecosystem or to third-party e-commerce platforms looking to leverage Gmarket's advanced advertising technologies and extensive user data.

Gmarket primarily serves the South Korean market, where it is one of the leading e-commerce platforms. However, its adtech solutions may extend beyond Korea to serve international advertisers looking to reach Korean consumers. The platform likely offers geo-targeting capabilities within South Korea, allowing advertisers to focus on specific regions or cities. While Gmarket's core focus is the Korean market, it may also facilitate cross-border e-commerce advertising, connecting international sellers with Korean buyers.

Gmarket adtech primarily focuses on monetizing its own e-commerce platform. However, it may offer limited opportunities for external publishers through a partner network. Eligibility criteria for potential publishing partners could include:

• Minimum monthly traffic of 500,000 unique visitors
• Content aligned with e-commerce and consumer interests
• Compliance with Gmarket's content guidelines and quality standards
• Websites primarily in Korean language, targeting the South Korean market
• Mobile-responsive design and fast loading times
• Clean traffic sources with minimal bot activity or invalid clicks

Publishers interested in partnering with Gmarket adtech likely need to go through an application and vetting process to ensure they meet these criteria.

Gmarket adtech operates on a flexible pricing model tailored to advertisers' needs. Gmarket offers both cost-per-click (CPC) and cost-per-mille (CPM) options. Advertisers can set their own budgets and bid strategies through Gmarket's self-serve platform. For larger advertisers or agencies, Gmarket may offer managed services with custom pricing structures. Payment terms and thresholds may vary based on advertiser size and campaign volume.

Gmarket's revenue share model is designed to be competitive and rewarding for both the platform and its advertisers. While specific details are not publicly available, we can provide a hypothetical structure based on industry standards:

• Standard Revenue Share: 70% to the advertiser, 30% to Gmarket
• Premium Partner Program: Up to 80% revenue share for top-performing advertisers
• New Advertiser Incentive: 75% revenue share for the first 3 months for new advertisers

The actual revenue share may vary based on factors such as ad format, campaign performance, and advertiser volume.

Here are some Ad Formats provided by Gmarket:

• Banner Ads: Standard display ads in various sizes, including leaderboards, skyscrapers, and rectangles.
• Native Ads: Seamlessly integrated advertisements that match the look and feel of the Gmarket platform.
• Product Listing Ads: Showcasing products with images, prices, and details directly in search results.
• Video Ads: Short video advertisements displayed before, during, or after video content.
• Sponsored Products: Featured product placements in search results and category pages.
• Interstitial Ads: Full-screen ads that appear between page transitions on mobile devices.
• Retargeting Ads: Personalized ads based on users' previous browsing and shopping behavior.