SpotX

SpotX Description

SpotX offers optimal efficiency in the complex video ad landscape. It is a complete video ad-serving platform that empowers publishers to simplify workflows while maximizing yield. Their video-first technology includes ad management, campaign management, and ad trafficking, allowing you to manage traditional direct sales, programmatic direct, and private marketplace deals using a single platform.

SpotX Software Images

SpotX Features and Capabilities

• Cross-screen: Helps monetize all your video inventory across the web, mobile app, or connected devices.
• Holistic platform: Helps manage all traditional direct-sold and programmatic demand in a single platform to yield the highest revenue for every impression sold.
• Transparency and informed control: This helps optimize your revenue potential in real-time with industry-leading transparency in every transaction.
• Integrated demand: Offers full support for integrations via SDKs, VAST, VPAID, and JavaScript Tags.
• Curated deals: Helps transact on a basis of your inventory’s most coveted attributes, including viewability, player size, and unique audience characteristics.
• Intelligent OTT ad decisioning: Helps manage all of your video ad monetizations holistically with Total Connect+, our suite of advanced integrations built to unify programmatic and traditional-direct campaigns across ad platforms.
• Header bidding: Helps activate video-first parallel ad decisioning via direct and tag-based server-side integrations.
• Video player bidding: Helps activate parallel ad decisioning with the flip of a switch through our industry-leading joint solution with JW Player.

SpotX Ad Formats

SpotX offers various ad formats like:

• OTT ads
• Short-form ads
• Interstitial ads
• Out-stream ads

SpotX Faq