The Best Video Ad Networks for Publishers

Need help monetizing your content? Subscriptions and affiliate marketing just not cutting it? Are your display ads getting ignored by an audience that is rapidly becoming banner blind? Well, give video ads a try. Video ads are ads that use the medium of video to sell a product or a service. Depending on your contract, you are paid every time the video plays or every click you get, or every time a sale occurs. 

According to Abhishek Dey of Publisher Growth, video ads have higher revenue than display ads. Not only this, but they can also combat banner blindness due to their audio-visual nature. Yet, finding enough video ads to generate a sizeable revenue. There are also the technical aspects of video ads to look at. To solve these problems, there are video ad networks. 

Video ad networks are ad networks that connect publishers who are looking for video ads with advertisers offering them. They help automate the process of bidding for the highest video ads, saving your time and increasing your revenue.

Benefits of Video Ad Networks

Video ad networks offer several benefits to publishers, including:

• Additional Revenue Stream: Video ad networks enable publishers to generate an additional revenue stream by monetizing their video content through pre-roll, mid-roll, or post-roll ads. This helps publishers to diversify their revenue sources and increase their overall revenue.
• High Engagement: Video content is highly engaging and can hold users' attention for longer periods than other forms of content. By providing high-quality video content and relevant video ads, publishers can increase user engagement and drive more traffic to their website or app.
• Higher CPM Rates: Video ad networks connect publishers with a vast network of advertisers, allowing them to access a larger pool of potential advertising partners. This can lead to higher revenue opportunities and better-quality ads.
• Customization: Video ad networks provide publishers with customization options, allowing them to choose the types of ads they want to display, the frequency of ad delivery, and the format of the ads. This helps publishers to provide a more personalized user experience, which can increase user engagement and loyalty.
• Performance Metrics: Video ad networks provide publishers with detailed analytics and reporting features, providing real-time insights into ad performance, user engagement, and revenue generated. This data can help publishers optimize their video ad strategy and maximize their revenue potential.
  
  

While video ad networks offer many benefits, it is imperative that you choose the right video ad network or you.

How to Choose the Right Video Ad Network

Choosing the best video ad network for publishers can be a critical decision that can impact your revenue and user experience. Here are some key factors to consider when evaluating different video ad networks:

Ad Inventory: Look for an ad network that offers a large and diverse ad inventory with a wide range of video ad formats, sizes, and targeting options. This will ensure that you have a variety of ad options to choose from and can maximize your revenue potential.

Monetization Models: Different ad networks may offer different monetization models, such as CPM (Cost Per Mille), CPC (Cost Per Click), or CPA (Cost Per Action). Consider your website's traffic and audience engagement to determine which model best suits your needs and revenue goals.

Ad Quality: It's important to choose an ad network that maintains high ad quality standards to ensure that the ads displayed on your website are relevant, engaging, and safe for your audience. Poor-quality ads can negatively impact user experience and lead to lower revenue.

Payment Terms: Review the payment terms offered by the ad network, including payment thresholds, payment methods, and frequency of payments. Make sure they align with your financial requirements and expectations.

Support and Customer Service: Evaluate the level of support and customer service provided by the ad network. A responsive and helpful support team can be valuable in resolving issues, addressing concerns, and optimizing your ad performance.

Reputation and Trustworthiness: Research the reputation and trustworthiness of the ad network by reading reviews, checking references, and looking for industry certifications. Choose a reputable and trustworthy ad network that has a proven track record of working with publishers and delivering results.

By considering these factors, you can choose the best video ad network for publishers that aligns with your website's needs, audience, and revenue goals. It's important to carefully evaluate your options, compare features, and read reviews to make an informed decision.

Keeping these things in mind and looking for an ad network can also be daunting. Publisher Growth is here to make it easier for you. Once you sign up, we will analyze your content and suggest the right ad network for you to partner with. Sign up for Publisher Growth here.

Frequently Asked Questions