Need help monetizing your content? Subscriptions and affiliate marketing just not cutting it? Are your display ads getting ignored by an audience that is rapidly becoming banner blind? Well, give video ads a try. Video ads are ads that use the medium of video to sell a product or a service. Depending on your contract, you are paid every time the video plays or every click you get, or every time a sale occurs.
According to Abhishek Dey of Publisher Growth, video ads have higher revenue than display ads. Not only this, but they can also combat banner blindness due to their audio-visual nature. Yet, finding enough video ads to generate a sizeable revenue. There are also the technical aspects of video ads to look at. To solve these problems, there are video ad networks.
Video ad networks are ad networks that connect publishers who are looking for video ads with advertisers offering them. They help automate the process of bidding for the highest video ads, saving your time and increasing your revenue.
Video ad networks offer several benefits to publishers, including:
While video ad networks offer many benefits, it is imperative that you choose the right video ad network or you.
Contextual ad network, Adsolut Media, has agreements with some of the biggest ad exchanges in the market. The primary objective of the company is the continuous dynamic development of its programmatic solutions, to ensure that the relationships between advertisers and publishers are mutually fruitful and profitable.
Vidverto.io is a video ad network that provides publishers and advertisers with a platform to unlock the full potential of video monetization. They offer a variety of video ad formats, including in-stream, out-stream, and native video ads, which allow publishers to generate revenue by displaying video ads on their websites and mobile apps. Additionally, their ad server technology allows publishers to deliver targeted ads to their audience, increasing the effectiveness of their campaigns.
Are you looking for a solution that is profitable and will help you monetize your traffic? Clickadu is the go-to. Clickadu is a digital advertising network for web and mobile channels with excellent expertise, unique capabilities, and experience in revenue maximization for publishers.
Froggy Ads is an innovative self-serve advertising network and website traffic platform that focuses on results, conversations and ROI, to help you achieve new levels of growth. They offer real-time statistics, advanced targeting options, CPM and CPC-based billing, along with advanced campaign optimization. Advertisers, media buyers and affiliate marketers can set up campaigns with a full range of targeting options and ad units to reach their desired audience.
TwinRed is a leading service provider in the digital advertising sector, offering both self-service and open RTB capabilities to its clients.
TrafficStars is a powerful, self-serve Ad Network and Ad Exchange that helps publishers make high revenue.
Connatix is a video platform for publishers that helps you grow page views, boost revenue with the existing content and to monetize all of the pages. It is a fast video player that offers a suite of immersive formats in one multi-faceted platform.
Known to the best CPM ad network to optimize website for maximum revenue, Mahimeta gives the comfort that huge ad networks might miss. Mahimeta provides the publishers with an in-house developed pre-violation shield.
Video Intelligence by Outbrain is a contextual video platform that connects publishers, content creators and brands via video storytelling. They create coherent video moments on your desk, on-the-go, or on your TV. The platform effectively eradicates the issues of media consumption like distractions, irrelevance and poor user experience by bringing context to videos with AI and automation, and placing their ads with relevant content.
Choosing the best video ad network for publishers can be a critical decision that can impact your revenue and user experience. Here are some key factors to consider when evaluating different video ad networks:
Ad Inventory: Look for an ad network that offers a large and diverse ad inventory with a wide range of video ad formats, sizes, and targeting options. This will ensure that you have a variety of ad options to choose from and can maximize your revenue potential.
Monetization Models: Different ad networks may offer different monetization models, such as CPM (Cost Per Mille), CPC (Cost Per Click), or CPA (Cost Per Action). Consider your website's traffic and audience engagement to determine which model best suits your needs and revenue goals.
Ad Quality: It's important to choose an ad network that maintains high ad quality standards to ensure that the ads displayed on your website are relevant, engaging, and safe for your audience. Poor-quality ads can negatively impact user experience and lead to lower revenue.
Payment Terms: Review the payment terms offered by the ad network, including payment thresholds, payment methods, and frequency of payments. Make sure they align with your financial requirements and expectations.
Support and Customer Service: Evaluate the level of support and customer service provided by the ad network. A responsive and helpful support team can be valuable in resolving issues, addressing concerns, and optimizing your ad performance.
Reputation and Trustworthiness: Research the reputation and trustworthiness of the ad network by reading reviews, checking references, and looking for industry certifications. Choose a reputable and trustworthy ad network that has a proven track record of working with publishers and delivering results.
By considering these factors, you can choose the best video ad network for publishers that aligns with your website's needs, audience, and revenue goals. It's important to carefully evaluate your options, compare features, and read reviews to make an informed decision.
Keeping these things in mind and looking for an ad network can also be daunting. Publisher Growth is here to make it easier for you. Once you sign up, we will analyze your content and suggest the right ad network for you to partner with. Sign up for Publisher Growth here.
Common video ad formats include in-stream video ads (pre-roll, mid-roll, and post-roll), out-stream video ads (such as in-article or in-feed ads), and rewarded video ads (where users are rewarded for watching a video ad).