7 Best Video Ad Networks for Small Publishers

Publishers and advertisers are increasingly turning to video advertising to meet their marketing and revenue objectives. According to Statista, ad spending in this sector is projected to grow at an annual rate of 5.83% from 2024 to 2029, reaching an impressive market volume of $251.70 billion by 2029. For smaller publishers, tapping into the video advertising market can be both an opportunity and a challenge- navigating eligibility requirements, terms related to ad inventory, revenue potential, technical integration, etc, can all narrow down your options.

7 Best Video Ad Networks for Small Publishers

 This guide highlights the 7 Best Video Ad Networks that are open to work with smaller publishers:

1. Mgid

Reaching about 1 billion people per month, Mgid is a prominent video advertising network and one of the best options for small publishers. The network’s AI-based algorithms help you understand your audience and offers a range of advertising solutions, including native performance advertising and programmatic advertising to help scale engagement and conversion rates.

Key Facts:

• Ad Formats: Mgid’s formats include Native, Display and Video ads.
• Publisher Eligibility: They require a minimum of 3,000 unique daily visitors, and 90,000 unique monthly website visitors.
• Payment Info: Mgid's pricing system for publishers is based on a revenue share model, where publishers earn a share of the revenue generated from their traffic. The exact revenue share percentage depends on factors such as traffic quality and volume, advertiser demand, and the type of ad format being used.

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2. Geozo

Geozo’s comprehensive range of video ad formats meet the needs of small publishers through advanced targeting options and user-friendly integrations. The network’s detailed analytics help you track the performance of your campaigns, allowing for real-time optimizations to maximize revenue. 

Key Facts:

• Ad Formats: Geozo’s native video ads demonstrate better effectiveness compared to banners, with a three times higher click-through rate (CTR). This type of ads is 31% more trusted by users and leads to 18% more purchases compared to display and social ads, according to the recent studies.
• Publisher Eligibility: Works with smaller websites with a minimum of 3000 unique visitors per day.
• Payment Info: Geozo offers a wide range of available payment methods, including Paxum, PayPal, USDT and Wire transfer.

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3. Vuukle

Vuukle helps small publishers focus on creating good video content with their ad management and monetization tools. Publishers can increase real interactions and improve site speed through the network’s AI-powered comment moderation and live analytics features. Vuukle’s flexible integration options allow small publishers to seamlessly add video ads to their sites, with various monetization models, including CPM and CPC.

Key Facts:

• Ad Formats: In-Article Video Ads, In-Feed Video Ads, Pre-Roll Video Ads
• Publisher Eligibility: Works with smaller websites 
• Payment Info: Pays publishers on a NET30 basis through Wire transfer, PayPal and other methods.

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4. Speakol

Speakol helps publishers attract and monetize traffic by aggregating recommended articles and offering a variety of tailored ad forms, including high-engagement video ads that load quickly and provide a smooth playback experience. The network’s sophisticated targeting options can help smaller publishers reach the right audience, increasing the effectiveness of video ads while driving revenue.

Key Facts:

• Ad Formats:In-Feed Video Ads, Outstream Video Ads, Recommendation Widgets with Video.
• Publisher Eligibility: Works with smaller websites 
• Payment Info: Speakol typically processes payments on a NET-30 basis, via Wire transfer, PayPal and other methods.

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5. Tap Native

Tap Native offers video ad solutions to smaller websites looking to monetize their content with engaging, non-intrusive video ads. With a range of flexible video ad formats like In-Feed, Outstream, and Sponsored Video, the network focuses on delivering high-quality video ads that enhance the user experience while driving revenue.

Key Facts:

• Ad Formats: In-Feed Video, Outstream Video, Sponsored Content Video
• Publisher Eligibility: Works with smaller websites 
• Payment Info: Tap Native pays publishers on a NET-30 basis through ACH direct deposit or Wire transfer.

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6. Adgebra

Adgebra serves clean and genuine ads that are filtered by a stringent review process to maintain the quality of advertisers. Serving as a multilingual platform, it serves regional language video ads that match the ad language of your site’s content to ensure better readership, engagement, relevance, and higher revenue generation.

Key Facts:

• Ad Formats: In-Stream Video Ads, Outstream Video Ads, Rewarded Video Ads
• Publisher Eligibility: Works with smaller websites. Publishers need to have a minimum of 0.1 million monthly page views.
• Payment Info: Typically follows a fixed payout cycle when the publisher reaches the minimum payment threshold.

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7. Exoclick

Leading ad tech provider ExoClick functions both as a CPM ad network and ad exchange platform. Their Ad Exchange unit enables publishers to monetize traffic not only with ExoClick’s ad network, but also with other ad networks and DSPs. Featuring 20 unique ad formats, including highly-engaging video ads, the platform provides behavioral retargeting, access to big data statistics and strategic analytics to help big and small publishers monetize and engage their audiences effectively.

Key Facts:

• Ad Formats: In-Stream Video Ads, Outstream Video Ads, Interstitial Video Ads, Video Slider Ads
• Publisher Eligibility: Works with smaller websites. As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews.
• Payment Info: ExoClick operates on a NET 7-day payment cycle offering a variety of payment methods including Paxum, Ethereum and Wire Transfer.

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The Bottom Line

Whether you are looking for more control over your ad placements, higher payouts, or specialized video networks tailored to your niche, these 7 Best Video Ad Networks for Small Publishers can help you maximize your ad revenue through competitive CPM rates, advanced targeting options, flexible video ad formats, and comprehensive support for better yield generation.