7 Best Native Advertising Networks for Publishers

The global market for native ads is expected to reach over $402B in annual revenue by 2025. Statistics show that they are the least intrusive type of advertising, attracting up to 60% more attention than classic banners. This is because unlike traditional display ads, native ads are designed to seamlessly blend with the content on a website, offering a more organic and less intrusive way to engage audiences. For publishers, choosing the right native ad network can command higher CPMs and ensure continued ad relevance, among a host of other benefits. 

7 Best Native Advertising Networks for Publishers

Here is a list of the 7 Best Native Advertising Networks for Publishers to leverage profitability and success.

1. Taboola

Known for driving substantive traffic and revenue to your site via content discovery, Taboola is one of the most preferred native ad networks for publishers looking to monetize their content.  The cloud-based platform connects your target audience with content that might interest them by attracting visitors who may be browsing to discover like-minded content. The “Taboola Choice” feature gives users the flexibility to remove ads and offer feedback on why they did it.

Key Facts

• Publisher Eligibility: Taboola requires publishers to have 500,000 monthly impressions to sign up.
• Ad Formats: Taboola provides a variety of ad formats, including video, in-feed, and article recommendations, which can be customized to fit the look and feel of the publisher’s site. 
• Payment & Payout Info: Taboola has a 45-day payment cycle, with a minimum payment threshold of USD 100.

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2. Whizzco

Whizzco is a leading native ad network that offers a comprehensive set of solutions for publishers seeking to increase their yield through content recommendation. With access to a wide range of high-quality advertisers and advanced targeting capabilities, this vendor-neutral ad network seamlessly integrates with your website's content, ensuring that the ads match the look and feel of your site. One of the standout features of Whizzco is its ability to manage multiple native ad providers simultaneously, allowing publishers to automatically optimize for the highest-paying ads. 

Key Facts:

• Publisher Eligibility: Publishers applying to Whizzco must ensure that their website has a minimum of 10,000 page views per day or at least 100,000 US page views per month. 
• Ad Formats: Their ad formats include in-feed ads, recommendation widgets, in-article ads, video ads and custom native ads.
• Payment & Payout Info: Whizzco operates on a NET 30-day payment cycle, with a minimum payout threshold of USD 200. It offers payments via PayPal and Wire Transfer. 

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3. RevContent

RevContent is a powerful native ad network that offers an effective way to monetize content through high-quality, non-intrusive ads. The platform allows access to unique ad solutions like gallery implementations, widgets, unrestricted API customizations, and endless scroll to help engage readers and drive higher conversion rates. RevContent’s data-driven statistics and robust targeting options allow publishers to serve ads based on user behavior, interests, and demographics, while maintaining a high-quality user experience, making it among the best native ad networks for publishers.

Key Facts:

• Publisher Eligibility: To sign up with RevContent, publishers have to have a minimum traffic of 50,000 visitors per month.
• Ad Formats: Native Sponsored Content, Email/Newsletter ads, Native Video ads
• Payment & Payout Info: RevContent operates on a NET 50-day payment cycle, with minimum payout threshold of $100. The payment methods offered are ACH, Wire transfer, and PayPal.

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4. Sharethrough

Sharethrough is a prominent native advertising network that allows publishers to maximize user attention & performance through research-backed ad enhancements while curating the inventory for optimized performance. Their SmartSuite AI algorithm analyzes supply and demand to improve efficiency for higher CPM rates and viewability. Sharethrough’s Native Ad Generator lets you preview a live demo or create a custom ad.

Key Facts:

• Publisher Eligibility: Sharethrough has no eligibility requirements. Publishers can sign up with them irrespective of the traffic they have.
• Ad Formats: In-feed, in-article for video and display ads
• Payment & Payout Info: Sharethrough pays publishers on a NET 30 basis, with a minimum payout threshold of USD 100.

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5. Google AdSense

With customizable native ad formats like In-Article, In-Feed, and Matched Content ads, Google AdSense offers versatile and user-friendly native ad solutions to publishers to maximize revenue. For publishers looking to balance monetization with maintaining a high-quality user experience, AdSense’s native ads are a powerful option. Google’s robust targeting capabilities ensure ads are always relevant to the audience, maximizing your yield and revenue potential.

Key Facts:

• Publisher Eligibility: Publishers need to have a fully functional website with family-friendly content and organic traffic to get approved by AdSense. 
• Ad Formats: In-Article, In-Feed, and Matched Content ads
• Payment & Payout Info: AdSense pays publishers on a NET 30 basis, with a minimum payment threshold of $100

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6. Outbrain

Trusted by leading global publishers, Outbrain is one of the best native ad networks that provides you access to leading Demand-side platforms (DSPs) with programmatic native ad demands. The network offers a range of ad formats and includes a content recirculation feature, allowing publishers to promote their content. This not only increases opportunities for visitors to explore more articles but also encourages them to navigate further across the website, increasing revenue opportunities for publishers.

Key Facts:

• Publisher Eligibility: To signup with Outbrain, publishers have to have a minimum of 10 million monthly US article pageviews. There are no publisher language requirements, but websites with quality content, you will be accepted as an Outbrain publisher even if you have as little as 3 million US visits.
• Ad Formats: In-feed and in-article for video and display ads
• Payment & Payout Info: Outbrain pays publishers on a NET 45 basis, with a minimum payment threshold of $100

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7. Nativo

Nativo provides publishers with a range of native ad formats and customization options to enhance user experience and drive revenue. With no traffic restrictions and the latest tech, ads blend with the content, offering a natural publisher environment. Through Nativo’s AdStore, publishers can select and activate several monetization partners simultaneously.

Key Facts:

• Publisher Eligibility: Requires no minimum traffic
• Ad Formats: In-feed articles, and in-feed social
• Payment & Payout Info: Pays publishers on a NET45 and NET60 basis, with a minimum payout threshold of $50

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The Bottom Line

Whether you are looking for more control over your ad placements, higher payouts, or specialized networks tailored to your niche, these 7 Best Native Advertising Networks for Publishers can help you maximize your ad revenue through better ad relevance, competitive CPM rates, sophisticated targeting options and flexible ad formats to generate revenue without compromising the quality of your site.