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The global market for native ads is expected to reach over $402B in annual revenue by 2025. Statistics show that they are the least intrusive type of advertising, attracting up to 60% more attention than classic banners. This is because, unlike traditional display ads, native ads are designed to seamlessly blend with the content on a website, offering a more organic and less intrusive way to engage audiences. For publishers, choosing the right native ad network can command higher CPMs and ensure continued ad relevance, among a host of other benefits.
The global market for native ads is expected to reach over $402B in annual revenue by 2025. Statistics show that they are the least intrusive type of advertising, attracting up to 60% more attention than classic banners. This is because unlike traditional display ads, native ads are designed to seamlessly blend with the content on a website, offering a more organic and less intrusive way to engage audiences. For publishers, choosing the right native ad network can command higher CPMs and ensure continued ad relevance, among a host of other benefits.
Here is a list of the 7 Best Native Advertising Networks for Publishers to leverage profitability and success.
Known for driving substantive traffic and revenue to your site via content discovery, Taboola is one of the most preferred native ad networks for publishers looking to monetize their content. The cloud-based platform connects your target audience with content that might interest them by attracting visitors who may be browsing to discover like-minded content. The “Taboola Choice” feature gives users the flexibility to remove ads and offer feedback on why they did it.
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Whizzco is a leading native ad network that offers a comprehensive set of solutions for publishers seeking to increase their yield through content recommendation. With access to a wide range of high-quality advertisers and advanced targeting capabilities, this vendor-neutral ad network seamlessly integrates with your website's content, ensuring that the ads match the look and feel of your site. One of the standout features of Whizzco is its ability to manage multiple native ad providers simultaneously, allowing publishers to automatically optimize for the highest-paying ads.
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RevContent is a powerful native ad network that offers an effective way to monetize content through high-quality, non-intrusive ads. The platform allows access to unique ad solutions like gallery implementations, widgets, unrestricted API customizations, and endless scroll to help engage readers and drive higher conversion rates. RevContent’s data-driven statistics and robust targeting options allow publishers to serve ads based on user behavior, interests, and demographics, while maintaining a high-quality user experience, making it among the best native ad networks for publishers.
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Sharethrough is a prominent native advertising network that allows publishers to maximize user attention & performance through research-backed ad enhancements while curating the inventory for optimized performance. Their SmartSuite AI algorithm analyzes supply and demand to improve efficiency for higher CPM rates and viewability. Sharethrough’s Native Ad Generator lets you preview a live demo or create a custom ad.
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With customizable native ad formats like In-Article, In-Feed, and Matched Content ads, Google AdSense offers versatile and user-friendly native ad solutions to publishers to maximize revenue. For publishers looking to balance monetization with maintaining a high-quality user experience, AdSense’s native ads are a powerful option. Google’s robust targeting capabilities ensure ads are always relevant to the audience, maximizing your yield and revenue potential.
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Trusted by leading global publishers, Outbrain is one of the best native ad networks that provides you access to leading Demand-side platforms (DSPs) with programmatic native ad demands. The network offers a range of ad formats and includes a content recirculation feature, allowing publishers to promote their content. This not only increases opportunities for visitors to explore more articles but also encourages them to navigate further across the website, increasing revenue opportunities for publishers.
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Nativo provides publishers with a range of native ad formats and customization options to enhance user experience and drive revenue. With no traffic restrictions and the latest tech, ads blend with the content, offering a natural publisher environment. Through Nativo’s AdStore, publishers can select and activate several monetization partners simultaneously.
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Whether you are looking for more control over your ad placements, higher payouts, or specialized networks tailored to your niche, these 7 Best Native Advertising Networks for Publishers can help you maximize your ad revenue through better ad relevance, competitive CPM rates, sophisticated targeting options and flexible ad formats to generate revenue without compromising the quality of your site.
Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.
