Vidazoo

Vidazoo’s product suite includes a range of video solutions tailored for monetization and enhanced ad experience: 

• Video Player: Vidazoo’s customizable video player allows publishers to adjust video settings to optimize performance and user experience. The player supports multiple ad formats, ensuring seamless video ad integration. 
• In-Stream and Out-Stream Video Ads: These products allow publishers to place video ads within or outside video content, enhancing flexibility and maximizing ad exposure. 
• Sticky Video Player: Vidazoo’s sticky player remains visible as users scroll, improving viewability rates and providing more ad exposure opportunities.
• Content Library: Vidazoo offers an extensive library of video content that publishers can use to supplement their own material, keeping audiences engaged and providing new monetization options.
• Ad Server and Header Bidding: Vidazoo’s ad server and header bidding solutions streamline the ad placement process and maximize revenue by integrating multiple demand sources.

Vidazoo’s platform includes a robust set of features to enhance video monetization and ad optimization: 

• Customizable Video Player: The look and behavior of the video player can be fully controlled by publishers, thus being optimized for engagement and monetization. 
• Multi-Format Support: Vidazoo supports a wide range of ad formats, including in-stream, out-stream, and sticky video ads, allowing flexibility in ad placements. 
• Header Bidding: Integrated header bidding increases competition for ad slots, resulting in higher CPM rates and maximizing revenue potential. 
• Comprehensive Reporting and Analytics: The platform will enable advanced analytics tools, giving publishers insights into viewability, engagement, and ad performance to make data-driven decisions. 
• Content Management: Vidazoo's content library allows publishers to enrich their site with a wide range of video content, thus improving engagement and providing opportunities for more ad revenue.
• User Experience Optimization: With the sticky video player feature, ads do not leave user's sight as users are engaged with the content. The whole idea is to maintain higher engagements and increased viewable time.

Generally, Vidazoo operates on a net-30 payment schedule, although this may vary depending on the agreements with the individual publishers. The company uses standard procedures such as wire transfers and PayPal in making the payments, therefore leaving an opportunity for other region publishers to work with the company. Vidazoo is characterized by timely and transparent 

payments, hence making it a good partner to deal with when a publisher is looking for regular income generated from video ad placements.

CPMs for Vidazoo will depend on ad format, location, and engagement level. Headers and multi-format support will increase competition and thus push up CPM rates. Premium ad formats like in-stream video ads and sticky player ads tend to attract higher CPMs and therefore greater revenue potential for publishers.

• Founded: 2013 
• Headquarters: Tel Aviv, Israel 
• Core Focus: Video monetization solutions for publishers 
• Notable Clients: Works with a wide range of publishers across entertainment, news, and lifestyle sectors
• Distinct Features: Offers a customizable video player and a library of content to supplement publisher offerings

Vidazoo services varied site types, including news blogs, entertainment websites, online commerce sites, and e-commerce platforms. Any site will work if it has a volume of video content or its ready for video-based advertisement. The sticky ad formats and out-streams will work well on those sites that have high usage due to their heavy use in content.

Vidazoo is global and reaches out to different continents like North America, Europe, Asia, and Latin America reaching publishers. The application can also be adjusted according to the needs of the local market and can reach an audience based on regional and demographic interests. This maximizes relevance and engagement for viewers regarding their locations.

Vidazoo defines the acceptance standards of quality and engagement by publishers. Vidazoo prefers publishers with many videos and attracts audiences it can utilize to generate high-quality ad impressions. The suitability process involves three aspects: content quality, the volume of traffic, and the metrics of user engagement on the content.

The site operates on a revenue-share model; it gives publishers a lot of the ad revenue made through their platforms. The revenue share is not possible to quantify as this would depend on the ad format or the agreement with the publishers; however, Vidazoo's model is designed to give publishers a competitive share of the ad revenue when using premium formats such as in-stream ads and sticky player options.

Vidazoo offers a variety of ad formats, allowing publishers to choose the best fit for their audiences: 

• In-Stream Video Ads: These play within the video content and are an ad experience well-integrated with the content. 
• Out-Stream Video Ads: These are placed outside video content, where they act as a standalone video unit. Publishers are given the flexibility of choosing to have these additional monetization options. 
• Sticky Video Player Ads: This is when the sticky player stays in view as the user scrolls through the content. This would keep the ad visible for longer periods, improving the viewability metrics. 
• Display Ads: Such traditional display ads are used as supplemental placements within content pages; in this respect, publishers widen their monetization approach. 
• Rewarded Video Ads: These include video ads targeting apps and games; due to offering rewards, their engagement is very high as users engage with such rewards.
• Banner Ads: Normal banner ad units may either be deployed within the player or exist as self-contained units on a web page based on different inventories.