SpringServe
SpringServe is an open video ad server that helps publishers painlessly manage ad break rules and leverage SpringServe's unique approach for yield management.
SpringServe Description
SpringServe is an open video ad-serving platform that helps take full control of your video advertising. It is an independent ad-serving ecosystem purpose-built for OTT and video businesses. It provides the next-generation features for OTT and CTV environments. It helps completely manage the video ads. It also offers a proprietary unified auction system and helps buy and sell ads via proprietary and open marketplaces. They also offer real-time analytics.
SpringServe Features and Capabilities
- Pod and VMAP Management: Helps with ad pod management, management of ad schedules, and server-side ad stitching and ad insertion.
- Yield Management: Helps manage every aspect of a publisher’s video advertising business and its easy-to-use user interface and unique approach to holistic video yield management can be tailored to any company operating in the video space.
- Video Header Bidding: With the SpringServe ad server, Video Header Bidding becomes easier, allowing you to manage header bidding partners, set floors, control auction logic, and create rules with minimal effort and no coding.
- Direct Connect: Allows you to be in control over your video advertising supply and demand. Communicate, negotiate rates, and manage billing directly with other members or have SpringServe clear for you.
- Actionable Analytics: Provides real-time analytics and charts optimization changes to see exactly the effect you have made.
- Inventory Router: Powers inventory splits, custom ad experiences, A/B testing, and more.
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