SpringServe Description

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SpringServe is an open video ad-serving platform that helps take full control of your video advertising. It is an independent ad-serving ecosystem purpose-built for OTT and video businesses. It provides the next-generation features for OTT and CTV environments. It helps completely manage the video ads. It also offers a proprietary unified auction system and helps buy and sell ads via proprietary and open marketplaces. They also offer real-time analytics.

SpringServe Features and Capabilities

  • Pod and VMAP Management: Helps with ad pod management, management of ad schedules, and server-side ad stitching and ad insertion.
  • Yield Management: Helps manage every aspect of a publisher’s video advertising business and its easy-to-use user interface and unique approach to holistic video yield management can be tailored to any company operating in the video space.
  • Video Header Bidding: Helps easily manage header bidding partners within the platform and helps set a floor, control optimization and auction logic, and create rules quickly and easily, without the complicated ad ops set-ups and with zero code on the page.
  • Direct Connect: Allows you to be in control over your video advertising supply and demand. Communicate, negotiate rates, and manage billing directly with other members or have SpringServe clear for you.
  • Actionable Analytics: Provides real-time analytics and charts optimization changes to see exactly the effect you have made. 
  • Inventory Router: Powers inventory splits, custom ad experiences, A/B testing, and more. 
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