The Best Advertising Platform Tools for Publishers
The adtech ecosystem continues to grow and innovate at a scale that other industries can barely imagine. Publishers need to be educated about the upcoming changes in the ecosystem and be vigilant. It's a tough space to compete and the early starters are the ones who will eventually stay longer on the battlefield. An increase in CPM, traffic, revenue, and everything related, depends on myriad factors and often has strong correlations. Altogether this makes the life of publishers more difficult. So, we have decided to segment the various heads under "advertising solutions for publishers". This can be found in the sub-category section of the website having an in-depth list of adtech vendors and partners. If you are looking to monetize your data, you can go ahead and check the sub-category "data monetization platforms" and so on. We suggest you click on the individual sub-categories to check the best advertising solutions. Should you wish to suggest an advertising solution that has performed well on your site, please email us at [email protected]. Also, feel free to request a site audit where you'll get personalized recommendations to increase your overall advertising revenue.
AdPushup is a solution for revenue optimization that raises publishers' CPMs and CTRs in order to maximize their ad revenue. They achieve this, among other things, by automating A/B testing for publisher-side ad layout optimization.
Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches.
Quantcast is a software that helps publishers like you manage cookies and consent from your audience.
OKO ad management provides five core solutions to give website and app publishers everything they need to maximize their ad revenue. The platform grants you access to a larget pool of advertisers than Adsense or other ad networks, resulting in a larger number of advertisers competing for your ad space, thereby boosting your CPM.
Valueimpression is a high-converting ad network. Trusted by premium publishers, they assert that earnings might range from 40 to 300 percent higher than those on other networks. Their patented proprietary video advertising optimization technology has helped hundreds of publishers increase their revenue, by bringing real value for each impression.
MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. The platform offers a range of tools and solutions to publishers to maximize revenue from digital advertising.
Sulvo is a programmatic ad server that delivers on-target metrics on revenue and engagement. Their containers prevent revenue loss by recapturing adblock visits, serving special formats, and maximizing auction participation by including as many of your buyers as possible. Sulvo simplifies the process of bringing together all of your buyers, including Ad Manager / AdX, Adsense, Amazon, Relābe, and all Prebid-compatible demand.
Helping publishers monetize their Adblock inventory, Adrecover is an excellent tool. Adblockers are used by most tier 1 traffic, and one can have as many as 20-30% of your visitors using it if the majority of your traffic source is from EU countries.
BridTV is quickly moving up the online video publishing and advertising eco-system with their enterprise-level video monetization solutions. Publishers can utilize a wide range of AWS services, including RDS, Redshift, EC2, S3, and CloudFront, streamlining the video management process and catering to a global audience.
Popular for its high-quality service and unrivalled performance, Revcontent helps publishers gain access to unique ad solutions like gallery implementations, widgets, unrestricted API customizations, and endless scroll. Revcontent also guarantees 100% fill rates and offers monetization opportunities for a variety of platforms, including mobile and desktop, with worldwide traffic.