Quantcast
Your Recommendations ?

Quantcast Description

Quantcast allows you to manage cookies and user consent. This means that with Quantcast, you can inform your audience about what cookies you are using, how they are tracking your user data, and what said data is being used for. Using Quantcast, you can get consent from your audience for any use of their data and give them the option to opt-out if they so wish. Quantcast also offers advertising services. 

Quantcast Software Images

Quantcast Features and Capabilities

Quantcast is a multi-purpose platform built for publishers. Here are some of its features that can help publishers monetize their work and know their audience better-

  • Audience intelligence- Quantcast offers intelligence planning, insights, and report building for publishers. This allows publishers to know their audience better on the basis of data.
  • Privacy Management- With Quantcast, publishers can ensure they remain compliant with privacy laws such as the GDPR and CCPA. This helps publishers build trust with their audience and avoid heavy privacy violation fines. 
  • Connect with Demand- Quantcast allows publishers to connect directly with advertisers.

Have you used this software before?

Quantcast Key Facts

Here are some key facts about Quantcast-

  1. Quantcast was founded in 2006. 
  2. The company's platform analyzes the behaviour of over 100 million web and mobile users every month. It uses the data to provide insights to publishers.
  3. Its audience measurement tools are used by over 20,000 publishers. These include big names like The New York Times and Forbes.
  4. Quantcast has been recognized as a leader in the digital advertising industry and has been awarded Adweek's "Fastest Growing Digital Agency" and Forbes' "America's Most Promising Companies."
  5. The company is certified by the Trustworthy Accountability Group (TAG) and the Interactive Advertising Bureau (IAB) for compliance with industry standards for data privacy and transparency. 

Quantcast Pricing

Quantcast does not have set prices but offers custom quotes to publishers and businesses based on the needs of said publisher or business as well as other metrics such as traffic. To get a quote for your site, you can contact Quantcast directly. The free products offered by Quantcast include consent management and measurement services such as rich audience intelligence. 

Quantcast Faq

Quantcast helps publishers follow data privacy laws like the GDPR and CCPA. GDPR is a law that governs the data of European nationals and CCPA protects the data of Californian citizens.

Quantcast helps publishers protect user privacy on their platforms with consent management solutions. They provide tools that allow publishers to inform their audience about the types of data being collected, who it is being shared with, and how it is being used. They also help make sure that publishers are complying with data protection laws such as the GDPR and CCPA. Quantcast also offers a suite of privacy tools that allow publishers to monitor their data and ensure that it is being used in a way that is in line with user expectations and privacy regulations.

Quantcast Products

  • Cookieless Advertising- Quantcast uses AI and Machine Learning to reach customers using first-party data, allowing you to future-proof your business by reducing the need for cookies. 
  • Brand Advertising- With Quantcast, you can easily make campaigns and measure awareness, consideration, and conversion metrics.
  • Performance Advertising- With performance advertising, Quantcast reduces the time taken for advertising in half and increases conversions by over 40%.
  • Omnichannel- Quantcast provides one channel where you can create ads for your customer's entire marketing journey. 
  • Consent Management- Quantcast offers Quant Choice, which is a free consent management platform. It allows your audience to choose how they want you to contact them based on explicit consent. You can also manage said consent and implicit and opt-out consent using this product. 
  • Rich Audience Intelligence- Quantcast Measure allows you to better understand your audience through the means of data.