OKO

Being one of the best ad management solutions for publishers, OKO is equipped with a full set of features designed to help publishers optimize their ad revenue on multiple platforms. Some important features and capabilities include:

• Display and Video Monetization: OKO offers managed services for both display and video advertising, which guarantees ads are placed in the right locations and access to top demand sources to maximize revenue.
• Header Bidding: OKO creates and connects a high-performance Header Bidding stack and builds it to the world's best SSPs and exchanges. 
• Premium Ad Demand: The premium ad demand guarantees a competitive auction to realize the highest possible CPM for each impression. 
• Full Support Team: OKO provides a full technology stack that is connected to the top global demand partners to manage and monitor its users' entire ad domain. 
• Personalized Onboarding: To ensure publishers get the maximum out of their inventory, OKO customizes its technical setup based on the unique needs of each publisher and identifies the ideal proportion of ad serving, auction, and alternative products.
• Monetization of Mobile Apps: OKO takes advantage of Google's Ad Exchange and Open Bidding, allowing publishers to maximize every impression with high-quality ads and obtain competitive pricing for iOS or Android applications.
• Monetizing Connected TV (CTV) and Digital Out-of-Home (DOOH): OKO has a solution for monetizing newer platforms like Smart TVs and DOOH advertising to help maximize every impression using its unified auction technology and targeted precision.
• Optimized Targeting and Optimization: OKO utilizes a variety of tools including Google Ad Exchange, to provide advanced targeting options, including contextual targeting, to help ensure ads are relevant and relevant and effective, to drive higher engagement rates and overall performance.
• Google Partnership: With certification as a Google Certified Publishing Partner (GCPP), OKO offers specialized insight and support to enable publishers to confidently leverage complex features in order to achieve their aims in regard to monetizing their inventory.

Following the steps to sign up on OKO:

• Visit the official website of OKO.
• Click on the ‘Get Smarter’ button.
• Fill in the details in the form and submit it.
• Shortly, a team member of OKO will contact you regarding your signup and other details.

OKO offers the following ad formats:

• Interstitial Ads: These are full-screen ads that cover the entire screen of the device and are typically displayed at natural transition points in the flow of an app.
• Rewarded Video Ads: These are ads that offer incentives to users for engaging with the ad or performing an action. 
• In-Article/In-Feed Video Ads: These are ads that are shown between content on a webpage or between social media feeds.
• Adhesion Ads: The Adhesion ad format is a sticky ad that remains affixed to the bottom of the screen as the user scrolls through the page.
• Contextual Video Ads: This is an ad targeting approach that leverages video content or on-page context to deliver relevant advertisements to end users.

CPM of OKO varies based on various factors such as geographic location, ad inventory, and content type.

OKO serves across global markets with a specific emphasis on high-demand regions such as India, the US, the UK, Canada, the Philippines, Australia, Ukraine, France, and Brazil.

OKO requires your site to meet some minimum standards in terms of content, design, and performance. And more importantly, your website should receive a minimum of 2 million page views per month.

There is no standardized pricing model in OKO as their monetization services and adtech solutions are tailored to each publisher's unique needs. For specific pricing OKO encourages publishers to reach out directly to discuss revenue uplift and customizable solutions.