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The Best Ad Management Platforms for Publishers: 2022

Find the best software to manage and sell ad inventory on your websites. These help publishers in the effective monetization of their content. It streamlines monotonous processes or tasks, hence, boosts productivity. Here is what to consider when selecting an ad management platform. 

  • Campaign planning, collaboration, and execution tools
  • Tools for sharing
  • Monitoring and analytical tools

Ezoic

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Ezoic makes sure that websites utilizing their technologies comply with the AdSense guidelines because they are Google Certified Publishing Partners. Ezoic does not require you to have an AdSense account, but if you do, it must be in great condition, as Ezoic cannot approve sites that AdSense has banned due to policy breaches. Ezoic does not seek websites that are primarily corporate or e-commerce in character, but rather sites that are informative and content-rich, creative, and appealing. But it can be taken into consideration if your website is a blog that is connected to an online store.

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Setupad

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Setupad is a monetization tool that allows content producers to display programmatic advertising to boost their ad revenue. More than 15 supply-side networks, including Google, are connected to the publisher's ad inventory through Setupad using header bidding technology.

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OKO

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As you might have assumed from the company name, OKO ad management provides a service to assist publishers in managing their ad inventory and maximizing its effectiveness.

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Monumetric

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With a variety of different ad units, Monumetric is a one-stop display advertising partner that can help you monetize the visitors to your blogs. Monumetric automatically creates dynamic display advertisements based on your blog's content and the interests of your visitors whenever somebody visits.

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Sovrn

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The Real-Time Buying (RTB) CPM network Sovrn enables you to serve advertisements. It functions similarly to an exchange where you first "announce" or make your current ad inventory available, allowing the advertisers to adjust their bids to obtain your ad inventories.

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optAd360

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One of the Google Certified Ad Exchanges, OptAd360, uses its OptAd360 AI to provide website, video, and app monetization services. Their objective is to use cutting-edge techniques and experience to assist each publication in monetizing its digital content.

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Mediavine

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For digital content producers who want to commercialize their websites, Mediavine offers a full range of ad management services. For a high return on investment, the corporation pays bloggers and online publishers to insert adverts on their websites.

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Roxot

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Publishers may increase the revenue they receive from their websites by using Roxot, a programmatic ad-serving solution. Roxot utilizes cutting-edge technology and data science to assist publishers with long-term programmatic income growth. 

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