Advertising analytics platforms for publishers are solutions that offer detailed insights and metrics in relation to advertising campaigns to publishers. It helps with the optimisation of ad performance, improving ROI, and generating more revenue from online advertising efforts. So, it essentially helps with the simplification and optimisation of business marketing strategies and activities.
These solutions help publisher track and predict campaign performance. Withthe use of good advertising analytics software, publishers can use their time and resources in a better manner and get better results and gain a better vision of the impact of each campaign. Here are some of the best advertising analytics platforms for publishers.
Using an advertising analytics platform will help publishers increase their return on investment by determining effective methods and adjusting their campaigns accordingly. Here are some more benefits that publishers can derive from it:
All in all, advertising analytics platforms helps publishers with valuable insights and tools to optimise their ad campaigns, increase revenue, and improve the user experience for their audience.
Adomik is a cutting-edge digital ad data platform that aids businesses in increasing their advertising revenue. By giving companies the resources they require to efficiently manage their campaigns, helps brands increase their programmatic ad income. Do you wish to monetize your advertising expenditures?
Singular helps publishers get a complete view of ROI with their next generation attribution, full-funnel marketing data, and best-in-class fraud prevention.
Known to be the best ad block revenue tool, Adtoniq enables privacy-first audience monetization and helps publishers reach and monetize users that have opted-out using the ad block technology. Not only does it help you monetize ad block users, it also helps you monetize "reject all" users.
Wired Carbon is a virtual digital advertising operations platform with a complete digital media support team of experts who provide innovative and tested solutions for every player in the digital media industry to support their growth.
Given the huge number of advertising analytics platforms available in the market, the decision of the best advertising analytics platform for you will be innately difficult. Here are some factors that you should consider:
When you are choosing an advertising analytics platform for your business, you have to carefully consider various factors. You must consider the aforementioned factors, but most importantly, you must make sure that the platform is in consonance with your business needs and goals.
No one can find a one-size-fits-all solution when it comes to these platforms. You can rely on Improvado to be excellent for multi-brand enterprise companies and you can centralize marketing data and automate reporting with. SemRush is excellent for SEO and PPC analytics. Supermetrics is ideal for small businesses who are looking for a data aggregating and loading tool.
Some of the data that these platforms consider are: Website visitor data Paid campaign performance data Customer touchpoint/event data Email marketing data Customer purchase data
Some of the best and highly recommended advertising analytics platforms would be HubSpot Marketing Hub, SemRush, and MailChimp.