PusHub Description
PusHub is a demand-side platform that helps publishers monetize their content effectively through real-time push notification solutions leveraging advanced features like message broadcasting and user presence detection. With over a decade of experience in the digital marketing realm, the platform combins data and analysis capabilities to facilitatate seamless communication for publishers across various verticals including Dating, eCommerce, Entertainment, Financial Services, Health & Beauty, Healthcare, and Mobile App Installs.
With a quality user base and a variety of ad formats such as Native, Pops, banner and Push, PusHub is known for its effective inventory fill rates, offering several advantages for publishers looking to monetize their websites or apps through push notification ads. The network features 13,000+ direct partners, over 23.7 million unique users and 150 million ad impressions in total, making it a valuable tool for publishers looking to diversify their revenue streams, enhance audience engagement, and deliver targeted ads to leverage effective monetization.
Quick Facts
- Quick Setup
- High CPMs
- Multiple Formats
- Global Fill Rates
- Privacy Compliant
- Excellent Client Service
PusHub Features and Capabilities
PusHub is equipped with a range of features designed to optimize digital marketing campaigns and enhance user engagement through push notifications:
- Real-Time Notifications: PusHub delivers instant notifications to users, a feature crucial for sharing time-sensitive information, such as special deals, last-minute announcements, or urgent news, ensuring that the message reaches the audience while it's most relevant.
- User-Friendly Interface: The network stands out for its user-friendly interface, catering even to those with limited technical skills. From setting up campaigns to creating notifications and viewing analytics, all can be accessed through its centralized and intuitive dashboard.
- Audience Segmentation: PusHub can segment audiences based on specific criteria such as demographics, user behavior, and purchase history. This segmentation allows marketers to tailor their messages based on the segmented group’s preferences or actions, which can lead to higher engagement rates and more effective marketing campaigns.
- Personalized Messaging: Linked closely with audience segmentation, personalized messaging ensures that the notifications sent out are adapted to the individual preferences and needs of each user. This personal touch can significantly boost the relevance of the messages, increasing the likelihood of users taking action.
- Automated Campaigns: Pushub enables the automation of push notification campaigns based on set triggers or user actions. For example, if a user abandons a cart in an online store, Pushub can automatically send a reminder or a discount offer to encourage the user to complete the purchase.
- Rich Media Support: Unlike standard text-only messages, Pushub supports rich media in notifications. This means publishers can include images, GIFs, or even video content in their messages, making them more engaging and visually appealing.
- Comprehensive Analytics: Pushub provides detailed analytics and reporting tools that help publishers track the success of their notification campaigns. Metrics such as delivery rates, open rates, and conversion rates are easily accessible, allowing publishers to analyze performance and adjust strategies accordingly.
- Cross-Platform Compatibility: Pushub’s platform supports multiple operating systems and devices, ensuring that notifications reach users whether they are on Android, iOS, or web browsers. This wide compatibility is essential for reaching a broad audience.
PusHub Payment Info
PusHub pays publishers on a NET 60 basis, through bank transfer, PayPal, Payoneer and Cryptocurrency.
PusHub Key Facts
- PusHub facilitates instant communication with your audience, making it ideal for timely promotions or updates.
- The network can segment audiences based on specific criteria such as demographics, user behavior, and purchase history.
- Pushub’s platform supports multiple operating systems and devices, ensuring that notifications reach users whether they are on Android, iOS, or web browsers.
PusHub Geos Served
Serves a wide range of GEOs.
PusHub Publisher Eligibility
As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue.
PusHub Ad Formats
PusHub offers various ad formats to help you meet your campaign needs:
- Push Notification Ads: These are ads that are delivered to the user's device in the form of instant push notifications. This feature id crucial for sharing time-sensitive information, such as special deals, last-minute announcements, or urgent news, ensuring that the message reaches the audience while it's most relevant.
- Native Ads: These are also referred to as ‘recommended content’ or ‘promoted stories’ and are a way of advertising content in a way that is ‘native’ to its environment. Native adsmatch the look and feel of the content of the site they appear on.
- Banner Ads: These are visual ads that offer a captivating way to reach a targeted audience across various websites and platforms.
- Interstitial Ads: These ads fill the entire screen of the device as full-screen pop-ups, while the user navigates a website.
- Video Ads: These are ads that are shown before, after or between content on a webpage or social media feeds.
- New page or domain redirect: Reach engaged users with landing page creatives that open in a new or live user page.
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