The Best Push Notification Ad Networks for Publishers

Interested in monetizing your content? Try push monetization platforms. Push monetization platforms can be used to monetize through push ads that appear from third parties on your websites. Such ads are known as push notification advertising. They can appear on the user's screen or in a new browser window to be unobtrusive. To monetize push notification ads, you can use a push monetization platform. 

Push monetization platforms are a method to monetize push notifications that appear from third-party websites. You get paid revenue every time someone clicks on the ad you have sent as a push notification. There are several benefits to using push monetization platforms.

Benefits of Using a Push Monetization Platform

  • Additional Revenue Stream: Push monetization platforms allow publishers like you to generate an additional revenue stream. Monetizing push notifications help publishers like you diversify your revenue sources and increase your overall earnings.
  • Increased Engagement: Push notifications are a highly engaging form of communication, and push monetization platforms allow publishers like you to leverage this to increase user engagement with your content. You can drive more traffic to your website or app by providing targeted and relevant push notifications.
  • User-Friendly: Push monetization platforms are designed to be user-friendly. They have simple dashboards that allow publishers like you to manage your push notifications and track their performance. This makes it easy for you to optimize your push notification strategy and maximize revenue.
  • Personalization: Push monetization platforms enable publishers to personalize push notifications based on user behaviour, preferences, and demographics. This allows publishers like you to provide a more personalized user experience, which can increase user engagement and loyalty.

However, there are quite a few push monetization platforms on the market. You must remember certain things to find the optimal push monetization platform for your needs.

iZooto is an owned audience marketing solution that leverages push notifications as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate incremental revenue.

A CPC ad network called RichAds links publishers and advertisers to effectively and efficiently serve ads. Its features are intended primarily for affiliates who work with performance marketers, advertising agencies, and media buyers.

AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide.

Along with affiliate services, PropellerAds also offers display, native, video, and smartphone ads. PropellerAds claims to offer the highest CPM rates in the industry with eight years of experience and having worked with over 150K publishers.

RollerAds is an ad network that specializes in push notification advertisements in order to provide advertisers with the best affiliate marketing methods and direct publishers with high website revenue. It is a recently-launched advertising network that focuses on push notifications, and a high-performance ad style.

Coinis is an advertising technology firm that offers distinctive monetization options to its publishers and affiliates while offering its advertisers highly engaging ad units supported by precision targeting.

EvaDav

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EvaDav is a customer-focused native advertising network that offers cutting-edge services to publishers and advertisers that are all connected through a single platform. It offers the highest performance for marketers and incorporates native advertising and push notifications, two of the most promising areas for advertising formats.

Notix is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. Notix provides push notifications to increase your website page views. It helps increase your traffic using push notifications that help you re-engage your users by sending relevant website content to them. With Notix, you get every tool to make your website more effective and the audience more responsive. They help boost pageviews and increase traffic. It sends your content to users to re-engage the audience. It monetizes your subscribers using brand-safe advertising.

Noviclick is an online advertising platform with pop and push traffic. Their fraud filter and advanced targetting options help you reach specific audiences and ensure authentic traffic.

Mondiad is a self-serve, innovative ad network that gives you full control over your campaigns and many tools to fine-tune your results. We serve mainstream & adult traffic worldwide via classic push, in-page push, native, and banner ads on a CPC, CPM, or target CPA model. 🎯 Top verticals: E-commerce, App installs(utilities), Nutra, Dating, Sweepstakes, Casino/Betting.


How to Choose Push Monetization Platforms?

Choosing the right push monetization platform for publishers can be a crucial decision as this decision can impact your revenue, user engagement, and overall business success. Here are some things to consider when selecting a push monetization platform:

  • Revenue Potential: Always look at the revenue potential a push monetization platform offers. Try and find platforms that provide high eCPMs (effective cost per thousand impressions). The platform should also offer various monetization options, such as CPC (cost-per-click) or CPI (cost-per-install) models. 
  • Targeting Capabilities: The push monetization platform should have robust targeting capabilities to enable publishers like you to reach your audience effectively. This includes targeting based on user behavior, interests, location, and device type. The more precise the targeting capabilities, the more relevant and engaging the push notifications will be.
  • User Experience: Always pick push monetization platforms that prioritize user experience. The platform should provide high-quality, non-intrusive ads. These ads should not negatively impact the user experience. Also, choose platforms allowing customized and personalized push notifications.
  • Analytics and Reporting: Look for push monetization platforms that offer detailed analytics and reporting features. These include providing real-time insights into push notification performance, user engagement, and revenue generated. This data can help you optimize your push notification strategy and maximize your revenue potential. 

Need help picking the right push monetization platform for your content? Publisher Growth can make this process easier for you. Once you sign up, we will analyze your content and suggest the best monetization platform for you. Sign up for Publisher Growth here


Frequently Asked Questions

Publishers can optimize their push notification strategy by targeting their notifications based on user behavior and preferences, providing personalized content, testing different notification formats and timing, and analyzing performance data to make data-driven decisions.

Yes, if push notifications are not delivered properly, they can negatively impact the user experience. Publishers should choose push monetization platforms that prioritize user experience and provide high-quality, non-intrusive adverts.

Yes, push notifications are highly effective for user engagement as they can be targeted and personalized to the user's interests and behavior. This can lead to higher click-through rates, increased user engagement, and, ultimately, increased revenue for publishers.