Best Push Notification Ad Networks for Publishers
Interested in monetizing your content through an additional advertising format? Try push notification ad networks to increase your total ad revenue by almost 20%. This format can be used in parallel and doesn’t take up your website space. Instead they are served via browser and are monetized when a user clicks on them and initiates an action. In order to monetize push notifications, you have to sign up with a push monetization platform. You get paid revenue every time someone clicks on the ad you have sent as a push notification. There are several benefits to using push monetization platforms. Some of the popular website niches that tend to perform best with push notification ads are cam, dating, anime, downloads, games, news and media, and streaming. Well, one should understand that most of the push notification ads either through native demand or are intended towards affiliate conversions. Besides, the two most common forms of push are- web push ads and in-page push ads. Before we deep dive into the best push notification ad networks, we need to understand the benefits of push notification ads. Globally the push notification ad market is projected to grow steadily, with estimates suggesting it could reach $9.5 billion by 2024, up from $7.8 billion in 2022.
Benefits of Using Push Notification Ad Networks
If 30% of your audience is from tier one countries and you are looking for additional sources of ad revenue, we suggest you go ahead with push notification ads.
- Additional Revenue Stream: Push monetization platforms allow publishers to generate an additional revenue stream without affecting user experience. Monetizing push notifications help publishers diversify their revenue sources and increase overall earnings.
- Increased Engagement: Push notifications are a highly engaging form of communication, and push monetization platforms allow publishers to leverage this to increase user engagement with your content. You can drive more traffic to your website or app by providing targeted, relevant, and segmented push notifications.
- Avoids Banner Blindness: Since push ads are not directly competing with the banners ads on your website, they do not add to banner blindness or increase the overall ad density in a web page.
- Personalization: Push monetization platforms enable publishers to personalize push notifications based on user behavior, preferences, and demographics. This allows publishers to provide a more personalized user experience, which can increase user engagement and loyalty; resulting in more sessions and revenue.
However, there are quite a few legitimate push monetization platforms on the market. You must remember certain things to find the optimal push monetization platform for your needs. This takes us to the next section where we discuss how to choose the best push notification ad networks for your site.
How to Choose the Best Push Notification Ad Networks?
Choosing the right push notification ad networks can be a crucial decision as this decision can impact your revenue, user engagement, and overall business success. Here are some things to consider when selecting a push monetization platform:
- Revenue Potential: Always look at the revenue potential a push notification ad network offers. Try and find platforms that provide high eCPMs (effective cost per thousand impressions). The platform should also offer various monetization options, such as CPC (cost-per-click) or CPI (cost-per-install) models.
- User Experience: Always pick a push notification ad network that prioritizes user experience. The platform should provide high-quality, non-intrusive ads. These ads should not negatively impact the user experience and you should be able to exclude ad categories which you don’t want on your website.
- Ad Quality: A lot of push monetization platforms provide ads that are explicit and obtrusive. It is essential to do due diligence before finalizing on a push notification ad network if you are looking for clean and user friendly ads.
- Defaulters: Sadly, the ad tech industry is overwhelmed with intermediaries who are earning money by acting as a middleman between the publisher and advertiser. Often, publishers fall prey to networks that take large chunks of publishers revenue. We suggest you go through the online reputation of all ad tech companies before freezing a deal.
- Analytics and Reporting: Look for push monetization platforms that offer detailed earnings analytics and reporting features. These include providing real-time insights into push notification performance, user engagement, clicks, CTR, and revenue generated. This data can help you optimize your push notification strategy and maximize your revenue potential.
- Control your ads frequency: As a publisher, you should be able to control the number of push ads that are sent to your subscribers. Sending too many ads can force a subscriber to unsubscribe from your website.
An excellent Push Notifications ad network, Partners.House makes short notifications appear on your user's screen which helps you get higher CTRs and increased subscriber engagement. It does not fall under search engine sanctions and does not conflict with other monetization methods either.
The push notification ad network, PusHub helps publishers use contextual direct notification ads and show them to a targeted audience for monetization of content and generation of maximum revenue.
AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide.
RollerAds is a leading push notification ad network offering a highly effective advertising platform. It allows advertisers to reach a wide audience through push notifications on users' devices. With robust targeting and analytics, RollerAds helps advertisers maximize their reach and engagement while ensuring publishers monetize their traffic effectively.
iZooto is an owned audience marketing solution that leverages push notifications as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate incremental revenue.
Propeller Ads' exceptional reach and high conversion rates allow businesses to engage with their audience directly and instantly, through short personalized messages in the form of push notifications when they are not browsing. Their customizable ads ensure optimized revenue streams, while enhancing performance for an elevated user experience.
RichAds is a top-tier push notification network, offering a platform for publishers to maximize ad revenue. With precision targeting and insightful analytics, RichAds allows publishers to deliver engaging push notifications to their audience while optimizing monetization. It provides valuable tools for publishers seeking to enhance user engagement and profitability through push notifications.
The push notification ad network, Clickadu helps publishers monetize audience even when they are not browsing the web. It works in a different way, that is, visitors get invitations to subscribe and the subscribers are privy to receive notification ads.
As a leading push notification ad network, EvaDav assists publishers to reach their monetisation goals through targeted and relevant push ads, delivered directly to all devices. EvaDev’s widgets are placed at the most viewed parts of a webpage and are fully customizable to maintain a seamless user experience.
Mondiad is a push notification ad network that enables publishers to monetize their websites through engaging, real-time notifications. By delivering targeted ads directly to users' devices, Mondiad offers an effective solution for increasing revenue and enhancing user engagement.
Push Notification Ad CPM Rates
Push notification ad CPM rates can vary greatly depending on your website traffic, audience niche, and the ad network. Most of the push notification ad networks source their demand from affiliate networks or native ad networks. For higher CPM rates, you can consider using In-page push ad networks too. Traffic coming from tier one can see CPM in the range of $2 and above. Whereas, if the traffic is coming from tier 2 and tier 3 countries, the CPMs are in the range of $0.50 and $0.10 simultaneously. Also, websites on finance, health, software downloads and gaming tend to perform pretty well with push notification ads.
Need help picking the right push monetization platform for your content? Publisher Growth can make this process easier for you. Once you sign up, we will analyze your content and suggest the best push monetization platform for you. However, you need to make sure your website has at least 100k monthly visitors as most networks have an entry level threshold limit of the same. Sign up for Publisher Growth here.
Push Notification Ad Networks FAQs
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