Interested in monetizing your content through an additional advertising format? Try push notification ad networks to increase your total ad revenue by almost 20%. This format can be used in parallel and doesn’t take up your website space. Instead they are served via browser and are monetized when a user clicks on them and initiates an action. In order to monetize push notifications, you have to sign up with a push monetization platform. You get paid revenue every time someone clicks on the ad you have sent as a push notification. There are several benefits to using push monetization platforms. Some of the popular website niches that tend to perform best with push notification ads are cam, dating, anime, downloads, games, news and media, and streaming. Well, one should understand that most of the push notification ads either through native demand or are intended towards affiliate conversions. Besides, the two most common forms of push are- web push ads and in-page push ads. Before we deep dive into the best push notification ad networks, we need to understand the benefits of push notification ads. Globally the push notification ad market is projected to grow steadily, with estimates suggesting it could reach $9.5 billion by 2024, up from $7.8 billion in 2022.
If 30% of your audience is from tier one countries and you are looking for additional sources of ad revenue, we suggest you go ahead with push notification ads.
However, there are quite a few legitimate push monetization platforms on the market. You must remember certain things to find the optimal push monetization platform for your needs. This takes us to the next section where we discuss how to choose the best push notification ad networks for your site.
Choosing the right push notification ad networks can be a crucial decision as this decision can impact your revenue, user engagement, and overall business success. Here are some things to consider when selecting a push monetization platform:
The push notification ad network, PusHub helps publishers use contextual direct notification ads and show them to a targeted audience for monetization of content and generation of maximum revenue.
iZooto is an owned audience marketing solution that leverages push notifications as a channel to help publishers build, own, and engage their audience. iZooto enables publishers to take charge of their audience and reduce their dependence on Google and Facebook. Publishers engage their audience with personalized and automated notifications to build repeat traffic and earn more from their current display ads. Publishers can also push ads to their audience using notifications and generate incremental revenue.
AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide.
Propeller Ads' exceptional reach and high conversion rates allow businesses to engage with their audience directly and instantly, through short personalized messages in the form of push notifications when they are not browsing. Their customizable ads ensure optimized revenue streams, while enhancing performance for an elevated user experience.
RichAds is a top-tier push notification network, offering a platform for publishers to maximize ad revenue. With precision targeting and insightful analytics, RichAds allows publishers to deliver engaging push notifications to their audience while optimizing monetization. It provides valuable tools for publishers seeking to enhance user engagement and profitability through push notifications.
RollerAds is a leading push notification ad network offering a highly effective advertising platform. It allows advertisers to reach a wide audience through push notifications on users' devices. With robust targeting and analytics, RollerAds helps advertisers maximize their reach and engagement while ensuring publishers monetize their traffic effectively.
The push notification ad network, Clickadu helps publishers monetize audience even when they are not browsing the web. It works in a different way, that is, visitors get invitations to subscribe and the subscribers are privy to receive notification ads.
Mondiad is a self-serve, innovative ad network that gives you full control over your campaigns and many tools to fine-tune your results. We serve mainstream & adult traffic worldwide via classic push, in-page push, native, and banner ads on a CPC, CPM, or target CPA model. 🎯 Top verticals: E-commerce, App installs(utilities), Nutra, Dating, Sweepstakes, Casino/Betting.
As a leading push notification ad network, EvaDav assists publishers to reach their monetisation goals through targeted and relevant push ads, delivered directly to all devices. EvaDev’s widgets are placed at the most viewed parts of a webpage and are fully customizable to maintain a seamless user experience.
Coinis stands out as a prominent push ad network with precise and personalised audience targeting and segmentation capabilities, to deliver engaging push notifications to users, helping drive incremental revenue for publishers by maximizing their traffic potential. Their push ads are supported across all popular website and mobile browsers.
Push notification ad CPM rates can vary greatly depending on your website traffic, audience niche, and the ad network. Most of the push notification ad networks source their demand from affiliate networks or native ad networks. Traffic coming from tier one can see CPM in the range of $2 and above. Whereas, if the traffic is coming from tier 2 and tier 3 countries, the CPMs are in the range of $0.50 and $0.10 simultaneously. Also, websites on finance, health, software downloads, VPN, gaming tend to perform pretty well with push notification ads.
Need help picking the right push monetization platform for your content? Publisher Growth can make this process easier for you. Once you sign up, we will analyze your content and suggest the best push monetization platform for you. However, you need to make sure your website has at least 100k monthly visitors as most networks have an entry level threshold limit of the same. Sign up for Publisher Growth here.
Yes, push notifications are highly effective for user engagement as they can be targeted and personalized to the user's interests and behavior. This can lead to higher click-through rates, increased user engagement, and, ultimately, increased revenue for publishers.
Yes, if push notifications are not delivered properly, they can negatively impact the user experience. Publishers should choose push monetization platforms that prioritize user experience and provide high-quality, non-intrusive adverts.
Publishers can optimize their push notification strategy by targeting their notifications based on user behavior and preferences, providing personalized content, testing different notification formats and timing, and analyzing performance data to make data-driven decisions.
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