Interested in monetizing your content through an additional advertising format? Try push notification ad networks to increase your total ad revenue by almost 20%. This format can be used in parallel and doesn’t take up your website space. Instead they are served via browser and are monetized when a user clicks on them and initiates an action. In order to monetize push notifications, you have to sign up with a push monetization platform. You get paid revenue every time someone clicks on the ad you have sent as a push notification. There are several benefits to using push monetization platforms. Some of the popular website niches that tend to perform best with push notification ads are cam, dating, anime, downloads, games, news and media, and streaming. Well, one should understand that most of the push notification ads either through native demand or are intended towards affiliate conversions. Besides, the two most common forms of push are- web push ads and in-page push ads. Before we deep dive into the best push notification ad networks, we need to understand the benefits of push notification ads. Globally the push notification ad market is projected to grow steadily, with estimates suggesting it could reach $9.5 billion by 2024, up from $7.8 billion in 2022.
If 30% of your audience is from tier one countries and you are looking for additional sources of ad revenue, we suggest you go ahead with push notification ads.
However, there are quite a few legitimate push monetization platforms on the market. You must remember certain things to find the optimal push monetization platform for your needs. This takes us to the next section where we discuss how to choose the best push notification ad networks for your site.
Choosing the right push notification ad networks can be a crucial decision as this decision can impact your revenue, user engagement, and overall business success. Here are some things to consider when selecting a push monetization platform:
Push notification ad CPM rates can vary greatly depending on your website traffic, audience niche, and the ad network. Most of the push notification ad networks source their demand from affiliate networks or native ad networks. For higher CPM rates, you can consider using In-page push ad networks too. Traffic coming from tier one can see CPM in the range of $2 and above. Whereas, if the traffic is coming from tier 2 and tier 3 countries, the CPMs are in the range of $0.50 and $0.10 simultaneously. Also, websites on finance, health, software downloads and gaming tend to perform pretty well with push notification ads.
Need help picking the right push monetization platform for your content? Publisher Growth can make this process easier for you. Once you sign up, we will analyze your content and suggest the best push monetization platform for you. However, you need to make sure your website has at least 100k monthly visitors as most networks have an entry level threshold limit of the same. Sign up for Publisher Growth here.
Publishers can optimize their push notification strategy by targeting their notifications based on user behavior and preferences, providing personalized content, testing different notification formats and timing, and analyzing performance data to make data-driven decisions.
Yes, if push notifications are not delivered properly, they can negatively impact the user experience. Publishers should choose push monetization platforms that prioritize user experience and provide high-quality, non-intrusive adverts.
Yes, push notifications are highly effective for user engagement as they can be targeted and personalized to the user's interests and behavior. This can lead to higher click-through rates, increased user engagement, and, ultimately, increased revenue for publishers.