Gravite

The Highlighted Features and Capabilities are as follows:

• AI-Powered Yield Optimization: Machine learning algorithms that continuously optimize ad placements and bids.
• Real-Time Bidding: Millisecond-level auctions for maximum competition and yield.
• Advanced Targeting: Contextual and behavioral targeting options for precise audience reach.
• Fraud Prevention: Proprietary technology to detect and prevent ad fraud, ensuring high-quality traffic.
• Dynamic Allocation: Intelligent ad allocation across multiple demand sources to maximize revenue.
• Cross-Platform Compatibility: Seamless ad delivery across desktop, mobile, and app environments.
• Flexible Ad Formats: Support for various ad formats including display, video, and native.

Crucial Key Facts:

• Founded in 2020
• Headquarters likely in France
• Specializes in programmatic advertising and yield optimization
• Focuses on AI and machine learning for ad optimization
• Emphasizes transparency and customizable solutions
• Supports multiple languages

Gravite caters to a diverse range of digital properties, including:

• News and media websites
• Blogs and content platforms
• E-commerce sites
• Mobile apps
• Video streaming platforms

Gravite appears to operate globally, with a strong presence in Europe. The platformsupports multiple languages and currencies, enabling effective monetization for publishers across various regions.

As a publisher, you should have a minimum of 100k monthly visitors or 300k monthly pageviews. This entry level publisher traffic threshold is often recommended for a certain level of data to kick in for the optimization process to get started. Also, this threshold can benefit both the parties as this is a good starting point for scaling the website revenue. 

Gravite operates on a revenue-share model for publishers, though specific pricing details are not publicly available on their website. The company emphasizes its commitment to transparency and fair pricing, suggesting competitive rates tailored to individual publisher needs and traffic volumes

Publishers can expect a flat or tiered revenue share of 70-85% depending on their traffic volumes and services offered. Most ad monetization services usually take a cut in the range of 15-20% of the total publisher revenue. However, the publishers can still see a minimum of 30%+ guaranteed revenue uplift, and if the same is not attained; a negotiation should be initiated. 

Here are some of the Ad Formats:

• Display Ads: Standard and custom-sized banner ads optimized for viewability.
• Video Ads: In-stream and out-stream video ad units for engaging brand storytelling.
• Native Ads: Contextually relevant ads that match the look and feel of the publisher's content.
• Rich Media: Interactive ad units for enhanced user engagement.