AAX Media Description
AAX is a programmatic ad exchange that serves only AAC-certified Acceptable Ads to bridge the needs of publishers and advertisers while maintaining user preferences. The platform filters ads instead of blocking them entirely, ensuring transparency, programmatic solutions, and brand safety. With features such as multiple ad formats, geo-targeting, real-time bidding, and precision reporting, AAX offers flexible payment options to publishers with zero hidden fees.
AAX media's free tool, 'Blockmeter', helps you calculate your revenue potential, and publishers can increase revenue by filtering or blocking certain ad types to maintain the quality and relevance of ads shown to their users. Also known as 'Acceptable Ads Exchange', AAX is a good option for those seeking competitive inventory fullfilment while prioritizing ad quality control.
Quick Facts
AAX Media Products
AAX Media offers the following products designed for publishers:
- Acceptable Ads: AAX specializes in “Acceptable Ads” that prioritize user experience, ensuring ads are respectful and unobtrusive, thereby reaching ad-blocking users without disrupting their browsing.
- Revenue from Ad-Blockers: Publishers can tap into a previously inaccessible audience, gaining incremental revenue from users who traditionally block intrusive ads.
- Blockmeter Tool: AAX provides Blockmeter, a tool for publishers to estimate revenue potential from Acceptable Ads among ad-blocking visitors.
- User-Centric Model: AAX aligns with the Acceptable Ads Committee, creating ads that over 83% of ad-blocking users find agreeable.
AAX Media Features and Capabilities
- Optimized Header Bidding: Through real-time-bidding, (RTB), AAX ensures inventory fulfillment by the highest demand sources.
- Ad Quality Assurance: Serves only AAC-certified Acceptable Ads to maintain ad quality and user preferences.
- Global Targetting: Their geo-targeting capabilities allow publishers to deliver ads tailored to the location of their audience, across all devices, promoting content relevance and maximized engagement.
- Reporting and Analytics: AAX provides comprehensive real-time performance analytics on impressions, clicks, eCPM, revenue.
- Revenue Optimization and Calculation Tools: Optimizes ad delivery through machine-learning algorithms, while Blockmeter helps you calculate your revenue potential.
- App Monetization: AAX offers CPI (Cost Per Install) ads for mobile app publishers, allowing them to earn revenue per install.
- Multiple Payment Methods: Offers Paypal, bank transfer and all major payment methods.
AAX Media Payment Info
9DAAX generally follows a Net-30 payment cycle, meaning payments are made 30 days after the end of each month. The payment methods offered are PayPal and bank transfer.
AAX Media CPM Rate
CPMs differ based on a variety of factors, including traffic, site quality, country, content category and site’s users niche, floor pricing rules, number and type of ads displayed. While AAX typically offers competitive CPM rates, they can largely vary depending on these factors.
AAX Media Key Facts
- Founded in Germany
- Serves only AAC-certified Acceptable Ads
- Offers flexibility in terms of ad formats, allowing publishers to select the most appropriate options based on their audience and content type.
AAX Media Geos Served
AAX Media serves a global range of geos, with a strong focus on high-value markets such as the United States, Europe, and other regions with engaged, high-income audiences.
AAX Media Publisher Eligibility
AAX primarily serves AAC-certified Acceptable Ads, so the type of ads displayed must meet the following standards:
- Traffic Quality: Publishers should have high-quality, legimitate traffic, preferably from regions like the United States, Europe, or other high-value markets.
- Ad Placement Guidelines: Publishers must follow AAX’s ad placement guidelines, which ensure that ads do not interfere with the user experience.
- Traffic Volume: AAX typically requires publishers to have a minimum amount of traffic to be eligible. While the exact threshold may vary, websites with at least 10k visits tend to be a good fit.
- Content Type: The platform works best with non-intrusive content that maintains a positive user experience
AAX Media Pricing
9DAAX generally follows a Net-30 payment cycle, meaning payments are made 30 days after the end of each month. The payment methods offered are PayPal and bank transfer.
AAX Media Ad Formats
- Display Ads: AAX Media supports multiple customizable banner ad sizes to fit different placements across websites.
- Native Ads: In-feed and recommendation-based native ads matche the look and feel of a website.
- Video Ads: AAX Media offers both in-stream and out-stream video ad formats. In-stream ads appear before, during, or after video content, while out-stream ads are shown automatically within content, even on sites without existing video.
- Pop-Under Ads: Pop-under ads open in a new browser window under the current one, providing an additional revenue stream without interrupting the user experience too much.
- Interstitial Ads: These full-screen ads appear when users transition between pages, ensuring maximum visibility while offering users a brief, immersive ad experience.
- Push Notification Ads: AAX Media allows publishers to monetize through web push notifications, delivering ads to users who have opted into notifications, making it a great way to target engaged audiences.
- Content Lockers: These are used to lock premium content behind an ad, such as a video view or survey, in exchange for access to exclusive material.
AAX Media Alternatives
AAX Media FAQs
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