In a subtle but effective ad format, Pop-under ads pop up into full-screen ads but behind the active browser. These are generally used for gaming sites. The ads are not superimposed in the main browser window and are hidden in a new one, and the user sees them only after the main window is closed. It is effective for lead generation, retargeting, and conversions. Quite like native ad networks, these aim to reach users while being non-intrusive. The global market for pop-under ads is projected to reach USD 6.34 billion by 2024, growing at a compound annual growth rate (CAGR) of 12.3% from 2019 to 2024.
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Choosing the best pop-under ad networks for your website involves careful research and consideration of various factors. Here's a step-by-step guide to help you select the right pop-under ad network:
Choosing the best pop-under ad network requires careful consideration of these factors to ensure that the network aligns with your website's goals and your users' preferences.
The pop-under ad network, PusHub is a leading self-serve demand side platform that helps publishers monetize their content using a combination of pop-under ads and advanced AI technology.
AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide.
Adsterra's pop-under ads are a stable and UX-friendly way to monetize your inventory with a 100% fill rate. As one of the least intrusive ad formats, pop-unders are a great option for verticals such as gaming, finance, ecommerce, dating or gambling. Adsterra's pop-under format comes with both CPA as well as CPM pricing.
Monetag’s range of popunder ads include traditional popunders, push notifications, and vignettes. Popunders are an effective way to monetize traffic, as they have a high click-through rate. These ads display in a separate tab, and don't impact your existing ad inventory or website layout.
Leading ad technology provider ExoClick offers publishers and advertisers possibilities to monetize content. It functions both as an ad network and as an ad exchange. Along with working with other DSPs and advertising networks, ExoClick's Ad Exchange technology aids publishers in monetizing their traffic within ExoClick's ad network.
RichAds is a reputable popunder network, catering to publishers seeking effective monetization strategies. It provides a platform for publishers to showcase popunder ads that engage their audience. With precise targeting options and comprehensive analytics, RichAds empowers publishers to boost ad revenue while ensuring a smooth and user-friendly browsing experience.
As an intelligent, programmatic self-serve platform, AdOperator is an easy solution to make your ads profitable by engaging users and monetizing web traffic. AdOperator supports a vast amount of technical integrations including OpenRTB, XML feeds, and JS tags to monetize your website or blog via adding tags to your page.
The pop-under ad network, Clickadu offers ads that show under the main window. These ads initially go unnoticed until the main window is shut and the attention goes towards the ad. For publishers battling ad blindness, this is the best solution.
EvaDav is a leading pop-under ad network dedicated to publishers. As a format, pop-under ads are a great way to maximize payouts and monetize content quickly. EvaDav ensures a seamless browsing experience, offering precise targeting options and in-depth analytics. These features boost revenue streams and enhance monetization strategies effectively, bringing substantial value to publishers.
The pop-under ad network, Noviclick offers ads that are shown in a new browser behind the one that is already opened and captures user attention without impacting user experience and helping monetize the traffic.
CPM (Cost Per Mille or Cost Per Thousand) rates for pop-under ad networks can vary widely depending on several factors, including the ad network itself, the quality of your website traffic, the geographical location of your audience, the niche of your website, and the current demand for pop-under advertising. Keep in mind that CPM rates are subject to change over time.
By maximizing fill rates and leveraging advanced targeting capabilities, publishers can monetize their traffic effectively while maintaining user engagement. This approach not only enhances revenue potential but also establishes a sustainable advertising model that balances profitability with audience satisfaction.
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