Best Pop-Under Ad Networks for Publishers


If you are looking for a subtle but effective ad format, pop-under ads are unassuming, but ridiculously convertible. These ads open in a separate browser window behind the active one. Users only notice them after they close their main tab, making the engagement feel less intrusive and more organic. Because the typically don't scream for attention upfront, pop-under ads have proven to be great for gaming sites, affiliate marketers, and lead generation campaigns. Think of them as digital breadcrumbs—leading users back to an offer at just the right moment when they’ve wrapped up their initial browsing.

And if you thought pop-under ads were just a niche tactic, here’s a fun fact: Pop-under ads are less likely to be blocked by ad blockers and can achieve higher conversion rates than traditional display ads, with an average conversion rate of around 11%. They can usually offer publishers and advertisers special anti-bot filters. And this can ensure you receive 100% quality traffic (source).

The Benefits of Pop-Under Ad Network


  • Highly Effective – Since users encounter them after their initial browsing session, there’s a higher chance of engagement rather than an immediate exit.
  • Excellent for Lead Generation: Perfect for collecting sign-ups, pushing promotions, and retargeting potential customers without disrupting their current activity.
  • Good for Affiliate Marketing: Many affiliate ad networks thrive on pop-unders since they offer solid conversions while staying within compliance guidelines.
  • Non-Intrusive and High-Impact: Unlike aggressive banner ads that contend for attention, pop-unders slide in subtly, offering a better user experience while still delivering strong results.

Whether you’re running a high-traffic website or looking for ways to monetize your audience without spamming them, pop-under ads are a smart bet.

Best niches for pop-under ads

How to Choose the Best Pop-under Ad Networks?


You'd want one that’s reliable, profitable, and won’t drive your audience away. Here are some key steps to find the ideal fit:

  • Know Your Niche & Audience: Before diving into ad networks, take a step back and analyze your website’s niche. Who visits your site? What kind of content do they consume? A gaming audience might tolerate (or even welcome) pop-unders, while a blog on mindfulness and meditation, probably not so much. Pick a network that aligns with your audience’s expectations.
  • Assess Ad Quality: Some pop-under networks serve high-quality, well-designed ads. Poor-quality ads can tank your credibility and drive users away. Opt for networks that prioritize user-friendly, clean, and relevant ad content.
  • Payment Terms & Rates: Some networks pay better CPM rates than others. Some have quicker payout durations, or even instant payouts.
  • Payment Methods It's best not to get lured in by sky-high CPMs without checking a network's actual payout consistency. A transparent, well-established network is always the safer bet. Also, go for one that offers a mix of payment methods like, PayPal, Wire Transfer, or even crypto.
  • User Experience Matters: Look for networks that allow you to control frequency capping (so users don’t get bombarded), customize when and where ads appear, and avoid deceptive ads that could harm trust.
  • Ad Targeting & Customization Options: The ideal network should offer demographic targeting (how ads based on age, gender, location), behavioral targeting (serve ads based on users’ browsing habits), and contextual targeting (match ads to your website’s content).
  • A/B Testing: Before going all-in with a network, it's best to hedge your bets and conduct A/B tests with multiple networks, to compare ad revenue, user time on site, and ad performance to assess which network serves the most relevant and engaging ads.
  • Read User Reviews: Finally, dig into reviews from real publishers. Forums, Reddit, and Publisher Growth are for insights into this.

Read More

Adsterra's pop-under ads are a stable and UX-friendly way to monetize your inventory with a 100% fill rate. As one of the least intrusive ad formats, pop-unders are a great option for verticals such as gaming, finance, ecommerce, dating or gambling. Adsterra's pop-under format comes with both CPA as well as CPM pricing.

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HilltopAds is a Pop-Under Ad Network that offers publishers effective monetization through pop-under advertisements, which appear behind the main browser window to ensure high visibility without disrupting user experience. With advanced targeting options and a self-serve platform, HilltopAds enables publishers to maximize their revenue by delivering relevant ads to their audience.

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As a powerful performance-based traffic monetization platform, MyBid specializes in programmatic advertising solutions for publishers and advertisers. The network optimizes revenue through a range of monetization options, including display ads, push notifications, and pop-unders, with a flexible CPM model to diversify revenue streams. MyBid delivers close to 10 million push ad clicks in a month, maximizing yield for web and mobile traffic across various verticals, including Utilities, Dating, Nutra, Gambling & Betting, Crypto, Finance, and Cam offers.

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The pop-under ad network, PusHub is a leading self-serve demand side platform that helps publishers monetize their content using a combination of pop-under ads and advanced AI technology.

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AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide.

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Monetag’s range of popunder ads include traditional popunders, push notifications, and vignettes. Popunders are an effective way to monetize traffic, as they have a high click-through rate. These ads display in a separate tab, and don't impact your existing ad inventory or website layout.

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Leading ad technology provider ExoClick offers publishers and advertisers possibilities to monetize content. It functions both as an ad network and as an ad exchange. Along with working with other DSPs and advertising networks, ExoClick's Ad Exchange technology aids publishers in monetizing their traffic within ExoClick's ad network.

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RichAds is a reputable popunder network, catering to publishers seeking effective monetization strategies. It provides a platform for publishers to showcase popunder ads that engage their audience. With precise targeting options and comprehensive analytics, RichAds empowers publishers to boost ad revenue while ensuring a smooth and user-friendly browsing experience.

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The pop-under ad network, Clickadu offers ads that show under the main window. These ads initially go unnoticed until the main window is shut and the attention goes towards the ad. For publishers battling ad blindness, this is the best solution.

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AdOperator is a pop-under ad network that helps publishers monetize their websites by displaying ads in new browser windows beneath the main page. With a focus on user engagement and high-quality ads, AdOperator offers a reliable revenue stream for publishers seeking alternative ad formats.

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Pop-under Ad Network CPM Rates


CPM (Cost Per Mille or Cost Per Thousand) rates for pop-under ad networks can vary widely depending on several factors, including the ad network itself, the quality of your website traffic, the geographical location of your audience, the niche of your website, and the current demand for pop-under advertising. Keep in mind that CPM rates are subject to change over time. 

  • Low-quality traffic: If your website has a lot of low-quality or non-targeted traffic, CPM rates can be quite low, often less than $1 per thousand impressions.
  • Medium-quality traffic: Websites with more focused, but still not premium, traffic may see CPM rates ranging from $1 to $5.
  • High-quality traffic: High-quality, targeted traffic from specific geographies and niches can command CPM rates exceeding $5 and sometimes even $10 or more per thousand impressions.
  • Geographical location: The location of your website's audience can significantly impact CPM rates. Traffic from countries with higher advertising demand typically leads to higher CPM rates.

By optimizing fill rates and harnessing advanced targeting, publishers can turn their traffic into a revenue powerhouse without compromising user experience. This strategy not only boosts earnings but also creates a sustainable ad model that keeps both profits and audience engagement in perfect harmony.

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