Best Pop-Under Ad Networks for Publishers

In a subtle but effective ad format, Pop-under ads pop up into full-screen ads but behind the active browser. The ads are not superimposed in the main browser window and are hidden in a new one, and the user sees them only after the main window is closed. It is effective for lead generation, retargeting, and conversions. The benefits of this are

  • Highly effective
  • Excellent for lead generation
  • Good for affiliate marketing

Best niches for pop-under ads

How to Choose the Best Pop-under Ad Networks?

Choosing the best pop-under ad networks for your website involves careful research and consideration of various factors. Here's a step-by-step guide to help you select the right pop-under ad network:

  • Define Your Website's Niche and Audience: Understand your website's niche or industry and know your target audience and their preferences.
  • Consider Ad Quality: Assess the quality of the ads provided by the network. Ensure they are not overly intrusive or deceptive.
  • Payment Terms and Rates: Understand the payment terms, including the payment schedule (e.g., NET30, NET60), minimum payout thresholds, and payment methods.
  • User Experience: Consider how intrusive the pop-under ads are. Excessive intrusiveness can lead to a poor user experience and potential backlash from visitors.
  • Ad Targeting and Customization: Check if the network offers targeting options, such as demographic, behavioral, or contextual targeting.
    Ensure you can customize the appearance and timing of pop-under ads on your site.
  • Payment Reliability: Look for networks with a reputation for reliable and timely payments. Avoid networks with a history of payment issues.
  • Test Multiple Networks: Consider running A/B tests with different ad networks to see which one performs best on your site. This allows you to assess real-world performance.
  • Read User Reviews: Look for user reviews and feedback from website owners who have used the ad networks you're considering.

Choosing the best pop-under ad network requires careful consideration of these factors to ensure that the network aligns with your website's goals and your users' preferences.

An innovative ad network, TrafficHaus is a pop-under ad network that helps publishers monetize their traffic via both internal advertisers and partners. They work with over 40 different network globally and their 2 decades of experience has made them a leader in the online advertising industry.

A global pop-under ad network, TrafficHunt gives wide variety of tools to publishers. Their pop-under ads open in a window under the tab that user visits and is an effective way to get their attention. With simple integration, real-time reporting and bi-weekly payments, it is a solid network for publishers.



One of the best pop-under ad network, MediaModern guarantee timely and high payments for publisher's traffic. The network uses an old form of advertising on the web to help you monetize content.

Pop-under Ad Network CPM Rates

CPM (Cost Per Mille or Cost Per Thousand) rates for pop-under ad networks can vary widely depending on several factors, including the ad network itself, the quality of your website traffic, the geographical location of your audience, the niche of your website, and the current demand for pop-under advertising. Keep in mind that CPM rates are subject to change over time. 

  • Low-quality traffic: If your website has a lot of low-quality or non-targeted traffic, CPM rates can be quite low, often less than $1 per thousand impressions.
  • Medium-quality traffic: Websites with more focused, but still not premium, traffic may see CPM rates ranging from $1 to $5.
  • High-quality traffic: High-quality, targeted traffic from specific geographies and niches can command CPM rates exceeding $5 and sometimes even $10 or more per thousand impressions.
  • Geographical location: The location of your website's audience can significantly impact CPM rates. Traffic from countries with higher advertising demand typically leads to higher CPM rates.