Best Pop-Under Ad Networks for Publishers


In a subtle but effective ad format, Pop-under ads pop up into full-screen ads but behind the active browser. The ads are not superimposed in the main browser window and are hidden in a new one, and the user sees them only after the main window is closed. It is effective for lead generation, retargeting, and conversions. The benefits of this are

  • Highly effective
  • Excellent for lead generation
  • Good for affiliate marketing

Best niches for pop-under ads

How to Choose the Best Pop-under Ad Networks?


Choosing the best pop-under ad networks for your website involves careful research and consideration of various factors. Here's a step-by-step guide to help you select the right pop-under ad network:

  • Define Your Website's Niche and Audience: Understand your website's niche or industry and know your target audience and their preferences.
  • Consider Ad Quality: Assess the quality of the ads provided by the network. Ensure they are not overly intrusive or deceptive.
  • Payment Terms and Rates: Understand the payment terms, including the payment schedule (e.g., NET30, NET60), minimum payout thresholds, and payment methods.
  • User Experience: Consider how intrusive the pop-under ads are. Excessive intrusiveness can lead to a poor user experience and potential backlash from visitors.
  • Ad Targeting and Customization: Check if the network offers targeting options, such as demographic, behavioral, or contextual targeting.
    Ensure you can customize the appearance and timing of pop-under ads on your site.
  • Payment Reliability: Look for networks with a reputation for reliable and timely payments. Avoid networks with a history of payment issues.
  • Test Multiple Networks: Consider running A/B tests with different ad networks to see which one performs best on your site. This allows you to assess real-world performance.
  • Read User Reviews: Look for user reviews and feedback from website owners who have used the ad networks you're considering.

Choosing the best pop-under ad network requires careful consideration of these factors to ensure that the network aligns with your website's goals and your users' preferences.

The pop-under ad network, PusHub is a leading self-serve demand side platform that helps publishers monetize their content using a combination of pop-under ads and advanced AI technology.

Leading ad technology provider ExoClick offers publishers and advertisers possibilities to monetize content. It functions both as an ad network and as an ad exchange. Along with working with other DSPs and advertising networks, ExoClick's Ad Exchange technology aids publishers in monetizing their traffic within ExoClick's ad network.

Adsterra's pop-under ads are a stable and UX-friendly way to monetize your inventory with a 100% fill rate. As one of the least intrusive ad formats, pop-unders are a great option for verticals such as gaming, finance, ecommerce, dating or gambling. Adsterra's pop-under format comes with both CPA as well as CPM pricing.

AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide.

Monetag’s range of popunder ads include traditional popunders, push notifications, and vignettes. Popunders are an effective way to monetize traffic, as they have a high click-through rate. These ads display in a separate tab, and don't impact your existing ad inventory or website layout.

RichAds is a reputable popunder network, catering to publishers seeking effective monetization strategies. It provides a platform for publishers to showcase popunder ads that engage their audience. With precise targeting options and comprehensive analytics, RichAds empowers publishers to boost ad revenue while ensuring a smooth and user-friendly browsing experience.

As an intelligent, programmatic self-serve platform, AdOperator is an easy solution to make your ads profitable by engaging users and monetizing web traffic. AdOperator supports a vast amount of technical integrations including OpenRTB, XML feeds, and JS tags to monetize your website or blog via adding tags to your page.

The pop-under ad network, Clickadu offers ads that show under the main window. These ads initially go unnoticed until the main window is shut and the attention goes towards the ad. For publishers battling ad blindness, this is the best solution.

The pop-under ad network, Noviclick offers ads that are shown in a new browser behind the one that is already opened and captures user attention without impacting user experience and helping monetize the traffic.

The pop-under ad network, PopCash helps publishers maximize their revenue. Offering publisher 80% of the revenue, PopCash truly helps publishers boost the website's earnings as their ad codes seamlessly work on all devices and their ads are both safe and clean. The always updated reports and constantly available support are added bonuses.


Pop-under Ad Network CPM Rates


CPM (Cost Per Mille or Cost Per Thousand) rates for pop-under ad networks can vary widely depending on several factors, including the ad network itself, the quality of your website traffic, the geographical location of your audience, the niche of your website, and the current demand for pop-under advertising. Keep in mind that CPM rates are subject to change over time. 

  • Low-quality traffic: If your website has a lot of low-quality or non-targeted traffic, CPM rates can be quite low, often less than $1 per thousand impressions.
  • Medium-quality traffic: Websites with more focused, but still not premium, traffic may see CPM rates ranging from $1 to $5.
  • High-quality traffic: High-quality, targeted traffic from specific geographies and niches can command CPM rates exceeding $5 and sometimes even $10 or more per thousand impressions.
  • Geographical location: The location of your website's audience can significantly impact CPM rates. Traffic from countries with higher advertising demand typically leads to higher CPM rates.