iubenda

iubenda
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4.4

iubenda’s Consent Management Platform is built to simplify the complex task of handling user consents in line with global privacy regulations like GDPR, ePrivacy Directive, and CCPA. The CMP is fully integrated with IAB Europe’s Transparency and Consent Framework (TCF 2.2), ensuring seamless communication of user consent choices to participating ad vendors and partners.

iubenda

iubenda
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iubenda Description

iubenda’s Consent Management Platform is built to simplify the complex task of handling user consents in line with global privacy regulations like GDPR, ePrivacy Directive, and CCPA. The CMP is fully integrated with IAB Europe’s Transparency and Consent Framework (TCF 2.2), ensuring seamless communication of user consent choices to participating ad vendors and partners. Established in 2011, iubenda serves clients across 100 countries, offering 2.5+ million self-updating documents with cookie banners across 7+ billion pages monthly.

One of the standout features of the platform is its highly customizable consent banner, allowing publishers to adapt the design and messaging to their brand’s look and feel while maintaining compliance. iubenda also automates consent logging, offering detailed, audit-ready records that reduce legal risk and operational complexity.

By seamlessly integrating with Google’s Consent Mode, a technology that enables conversion and analytics modeling, the platform allows Google's services to fill in data gaps when users do not consent. By simply installing iubenda’s Google-certified CMP, publishers can unlock powerful conversion modeling benefits—recovering data from around 65% of ad clicks from users who reject consent. In one of Google’s case studies, an advertiser using Consent Mode saw an 18% increase in conversions after implementing this approach.

For bloggers and publishers looking to simplify the hurdles of online privacy, iubenda presents an all-in-one solution covering privacy and cookie policycookie bannersterms and conditions, and consent preferences. This iubenda review explores the platform in detail, highlighting its products, features, pricing, and usability.

Quick Facts

  • Privacy Compliant
  • Brand Safe
  • Google Certified CMP

iubenda Software Images

iubenda Products


  • Privacy and Cookie Policy Generator: The iubenda Privacy & Cookie Policy Generator is a no-code tool designed to help businesses create professional, fully compliant legal policies with ease. Covering key global regulations like GDPR, CCPA, and LGPD, it offers over 2,400+ pre-written, lawyer-crafted clauses for popular third-party services such as Google Analytics and Facebook Pixel. Policies automatically update as laws change, support multiple languages, and can be seamlessly embedded into websites or apps via direct code, CMS plugins, or simple links.
  • Privacy Controls and Cookie Solution: The iubenda Cookie Solution simplifies and automates cookie compliance for websites and apps, by automatically scanning and categorizing cookies, blocks non-essential scripts until consent is granted, and provides a fully customizable cookie banner that aligns with global regulations like GDPR, ePrivacy, and CCPA. With seamless integrations for popular platforms like WordPress, Shopify, and Google Tag Manager, it allows businesses to ensure full legal compliance while minimizing the technical burden.
  • Terms and Conditions Generator: The iubenda Terms and Conditions Generator is a no-code solution that helps businesses create legally sound, customizable Terms and Conditions for websites, apps, and online services. Designed to comply with major international regulations, it allows users to choose from pre-drafted clauses tailored to their specific business model, including e-commerce, SaaS, and digital content platforms.
  • WayWidget: iubenda's accessibility interface widget, developed in partnership with AccessiWay, helps make your website more accessible to users with various disabilities automatically – so you can get closer to complying with the EAA, other legislations, and industry guidelines (e.g., WCAG 2.1) without rebuilding your site from scratch.
  • Consent Database: Lets you record and manage GDPR & LGPD consent and privacy preferences for each of your users. It smoothly integrates with your consent collection forms, syncs with your legal documents and includes a user-friendly dashboard for reviewing consent records of your activities.
  • Compliance Monitor: Compliance Monitor offers valuable, granular insights and flexible reporting capabilities to help you stay ahead of compliance requirements. The service is designed to conduct regular audits and constantly monitor your websites and apps. You'll get centralized reporting for your entire organization across multiple websites, even if each site operates on a different technology stack, segmented monitoring for each website or property, and complete visibility into compliance risks and how to fix them quickly.
  • Register of Data Processing Activities: Create your record of processing activity: add processing activities from 2000+ pre-made options, divide them by area, assign processors and members, document legal bases and other GDPR-required records.
  • Whistleblowing Management Tool: Tailored for the EU Whistleblower Directive and its requirement for EU companies or branches with 50+ employees to establish a secure internal reporting channel, this tool helps keep you compliant with a secure platform for receiving and managing whistleblower reports.
  • Data Subject Rights Management Tool: Handle privacy rights in compliance with global privacy regulations such as GDPR with ease. Establish a dedicated channel for receiving data subjects requests and manage them from a centralized, intuitive platform.
  • Newsletter Opt-in Booster: Add a customizable newsletter subscription form and consent database to your site in just a few clicks. Simplify marketing signups and consent management.
  • iubenda Stats: Get insights into the most widely-used trackers gathered through our compliance monitoring tool that scans thousands of websites daily

iubenda Features and Capabilities


  • Centralized Compliance Dashboard: iubenda offers a single control panel to manage all policies, consents, and compliance settings across multiple domains and apps. Real-time compliance status tracking is easy with quick alerts for pending actions.
  • Register of Data Processing Activities: Tools to document data processing activities (GDPR Article 30 records). Support for mapping and managing Data Protection Officers (DPOs) and internal compliance workflows.
  • WordPress Plugin: The iubenda plugin is an all-in-one, extremely easy to use 360° compliance solution, with text crafted by actual lawyers, that quickly scans your site and auto-configures to match your specific setup.
  • Free Site Scan: Simply insert your website URL and get your detailed compliance report. If any issues are found, you’ll get actionable tips on how to fix them.
  • Legal Text Versioning & Hosting: Hosted legal documents that update automatically without requiring developers to modify website code each time regulations change. Maintains previous versions for reference and audit purposes.
  • Multi-Property Support: Manage policies, cookie consent, and consent records across multiple websites, apps, and business units from one account. Ideal for agencies and enterprise clients with large portfolios.
  • API & Webhooks: Developers can use iubenda’s API to integrate consent collection, policy generation, and legal updates into custom workflows. Webhooks trigger real-time data sync with internal systems for compliance records.
  • Data Subject Request Handling (DSAR): Features to manage data access, correction, and deletion requests from users under GDPR and similar laws. Helps document compliance steps when responding to user rights requests.
  • Advanced Analytics & Reporting: Dashboard for monitoring consent trends, policy views, and banner interactions. Exports for audit trails and legal compliance reviews.
  • Multi-Role & Team Collaboration: Role-based access for legal teams, developers, and marketing teams to work on compliance collaboratively. Permissions control for large organizations or agencies managing multiple clients.
  • White-Labeling Options: Agencies and enterprises can white-label iubenda’s solutions for their clients, delivering compliance services under their own brand.
  • Cross-Platform Support: Works seamlessly on web, mobile web, native iOS/Android apps, and hybrid app frameworks.
  • Flexible Payment Plans: Offers both free and paid plans to put its capabilities to test. Scroll down to the "How to Signup" section of the iubenda review for their website link.

iubenda Review: How to Signup?


  • Head over to iubenda's official website: www.iubenda.com
  • Click the Signup button
  • Fill in your details and verify your email
  • After verifying your email, you can immediately start generating policies or configuring consent tools from your dashboard.

iubenda Review: Key Facts

  • Established in 2011
  • 2.5+ million self-updating documents
  • Clients from 100+ countries
  • 7+ billion pages running its cookie banner monthly
  • Google-certified CMP Partner
  • IAB-validated CMP with Transparency & Consent Framework (TCF 2.2) support

iubenda Pricing

iubenda offers flexible pricing designed to accommodate businesses of different sizes and needs, with four pricing plans billed monthly or annually. With the annual plan, users save up to 16% compared to monthly billing. The Starter plan costs $3.49 per site or app per month and covers basic compliance needs. The Essentials plan is priced at $5.99 per site or app per month, offering additional features for growing businesses. For advanced compliance and greater flexibility, the Advanced plan is available at $24.99 per site or app per month. Larger enterprises can opt for the Ultimate plan, which provides the most comprehensive feature set for $99.99 per site or app per month

iubenda Review: Our Final Thoughts

This concludes the iubenda review - a comprehensive compliance platform designed to help businesses easily manage privacy, cookie, and consent requirements across websites and apps. iubenda's spectrum of tools include automated Privacy & Cookie Policy generators, a Consent Management Platform (CMP), and customizable Terms & Conditions among others. The platform integrates seamlessly with services like Google Consent Mode and Google Tag Manager, offering solutions for global regulations including GDPR, CCPA, and LGPD. With dynamic legal updates, multi-language support, and flexible integration options, it’s built for scalability, making compliance simpler for businesses of all sizes.

Based on the above factors, PublisherGrowth gives iubenda a rating of 4.4 at the time of writing this review.

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iubenda Ratings Comparison

Editorial Rating
4.4
Ease of Use 4.0
Features 5.0
Support 4.0
Value for Money 4.0
Likelihood to Recommend 5.0
G2
4.4
Capterra
4.7
Trustpilot
4.1