From Facebook to TikTok: Why BigSpy is the #1 Multi-Channel Ad Spy Tool in 2025

BigSpy is a highly acclaimed adspy intelligence tool designed to help users uncover creative inspiration, track competitors' advertising strategies, and optimize ad performance. Tailored for marketers, ad creatives, and eCommerce sellers, this platform provides comprehensive monitoring of advertisements across multiple social media platforms worldwide. With its extensive data insights, BigSpy empowers users to refine their ad creatives, develop more effective advertising strategies, and gain a competitive edge in the ever-evolving digital marketplace.

Product Overview

BigSpy offers a comprehensive ad intelligence monitoring service powered by its massive ad database—boasting over 1 billion ad creatives. Covering 9 major social platforms (including Facebook, Instagram, TikTok, YouTube, Admob, Pinterest, Unity,Twitter and Yahoo) and more than 40 eCommerce websites, BigSpy supports 71 countries and 23 languages, giving users a real-time pulse on the global advertising landscape.

Whether you're hunting for fresh creative inspiration or analyzing competitors' ad strategies, BigSpy provides detailed data insights and multi-dimensional market analysis to help you execute highly targeted and efficient ad campaigns. Plus, its intuitive interface keeps things simple, making it easy for beginners to jump right in without a steep learning curve.

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Key Features

• Multi-Platform Ad Database: Covers a wide range of industries, including Gaming, Non-Gaming, and eCommerce, with support for nine major social platforms and multiple eCommerce channels. You can access global ad data from a single platform, enabling cross-border ad monitoring and real-time insights into international market trends.
• Creative Library & Ad Creation Support: Provides a daily selection of high-quality ad creatives, offering continuous inspiration for visual design and copywriting. You can filter ads by keywords, industry, region, and more to explore top-performing content, including videos, images, and ad copy, and analyze key design elements. The one-click download feature saves time on sourcing and organizing creative assets.

• Competitor Ad Tracking: Delivers detailed insights into competitors’ ad strategies, including launch time, targeting regions, creative formats, and performance metrics such as impressions and click-through rates. Users can also analyze audience feedback and targeting data. With customized monitoring, BigSpy keeps users updated on competitor moves, offering precise references for ad creation.
• Niche Market Research: Leverages social validation and real-time data to help users identify potential niche markets and emerging trends. Advanced filtering options allow searches by advertiser, device type (iOS/Android), audience demographics (age/gender), language, and more—ensuring highly targeted ad insights.
• Comprehensive Data Analysis: Utilizes user acquisition and market trend data to help users optimize ad placements and maximize ROI. BigSpy also offers tailored solutions for various use cases, including gaming, utility apps, and brand marketing.

New features for eCom

TikTok has been on fire lately. To help e-commerce sellers precisely track advertising and sales trends on the platform, BigSpy has launched two brand-new features: TikTok Shop and TikTok Store Charts.

TikTok Shop

By collecting first-hand data from TikTok and analyzing five key dimensions—ad placement time, engagement metrics, ad regions, video length, and creative copy—BigSpy provides a comprehensive view that enables users to:

• Accurately filter trending creatives and quickly identify popular ads and best-selling products on TikTok Shop, allowing them to capture the latest market trends and consumer preferences.
• Track competitors' ad placements through keyword searches, access original ad posts, and retrieve detailed video performance metrics.
• Analyze various ad creatives to help sellers identify the most promising products and develop more precise marketing strategies.

TikTok Store Charts

It helps eCom sellers gain in-depth insights into TikTok merchants' ad placements. By entering keywords or store names, users can access:

• Ad placement time – Understand the store’s advertising schedule
• Number of ads – Assess the scale of competitors' ad campaigns
• Total impressions – Measure the market reach of the ads
• Number of products in the store – Analyze the store’s product diversity
• Order volume – Evaluate the store’s sales performance

Additionally, this feature allows users to filter by country/region and store category and provides a store ranking based on ad volume, helping sellers identify the most active competitors, refine their advertising strategies, and gain a competitive edge in the TikTok Shop marketplace.

Key Advantages of BigSpy

• Extensive Data Insights: With a database of over 1 billion ad creatives, updated daily with millions of new entries, BigSpy ensures users have access to a wealth of inspiration and real-time market intelligence.
• Broad Platform Coverage: Tracks ads across 9 major social platforms and 40+ eCommerce websites, giving users a comprehensive view of global advertising trends.
• Advanced Search & Filtering: Offers multi-dimensional filtering, smart deduplication, and one-click downloads, enabling users to quickly and accurately find the most relevant ad creatives—boosting efficiency and productivity.
• Personalized Competitor Tracking: Allows users to closely monitor specific competitors, staying updated on their latest ad strategies and market movements to make data-driven adjustments.
• Exceptional Cost-Effectiveness: BigSpy provides feature-rich solutions at multiple pricing tiers, ensuring that users with different needs and budgets can find a plan that fits them best.

How to Use BigSpy?

• Sign Up & Choose a Plan: To get started, users need to sign up for a BigSpy account and select a plan based on their specific needs. BigSpy supports three major industries: Gaming, Non-Gaming, and eCom & Brand. It offers multiple subscription options, including Free, Basic, Team, and Enterprise plans, catering to everyone from individual creators to large advertising teams.
• Ad Creative Search: You can enter ad-related keywords or advertiser names in the search bar and refine results using multiple filters, such as time frame, target platform, location, language, ad format, and CTA (Call-to-Action). This ensures quick and precise access to the most relevant ad creatives.
• Ad Copy Inspiration: By setting a specific time range, choosing a target platform and preferred language, and using keyword-based searches, you can instantly access high-quality ad copy insights, helping to enhance marketing content.
  
• Competitor Ad Tracking

• Favorites Feature: Allows users to track competitors' ads and stay updated on their latest ad creatives and strategy changes.
• Page Analysis: Provides a comprehensive view of all ads running on a competitor's page, helping users refine their own ad strategies effectively.
• Trend Monitoring: You can explore popular rankings, new trend lists, and other relevant leaderboards to keep up with the latest industry advertising trends, ensuring their marketing efforts remain competitive and up to date.

• Data Download & In-Depth Analysis

• One-Click Download: Easily download ad creatives of interest for future reference and optimization.
• Data Analysis: Leverage BigSpy’s built-in analytics tools to gain detailed insights into ad performance, audience engagement, and campaign duration, enabling more effective and data-driven ad strategies.
• Save High-Performing Ads: Organize and reuse top-performing ad creatives, improving marketing efficiency.

Additionally, BigSpy provides comprehensive tutorials and video guides, ensuring new users can quickly navigate the platform and maximize the value of this powerful ad intelligence tool.

Pricing Plans

BigSpy offers five pricing plans, each differing in supported platforms, seat numbers, query limits, and other features, catering to users of various scales:

• Free Plan: $0/month

     You automatically get the Free Plan when you complete your account registration. The Free Plan provides 5 queries and saves 20 ads on the Facebook platform daily.

• Basic Plan: $9/month

     The Basic Plan is suitable for individual users with fewer query needs.

• Pro Plan (Recommended): $99/month

     The Pro Plan is ideal for most individual users. It supports unlimited queries, offers broader channel coverage, and provides comprehensive functionality. 

     Additionally, there is a special promotion: try it for just $1 for 3 days.

• Group Plan: $249/month

     Businesses or teams that need multiple accounts can choose the Group Plan or the VIP Enterprise Plan, which offers the most comprehensive features and permissions.

• VIP Enterprise Plan: The VIP Enterprise Plan supports three different versions: Ecom & Brands, Gaming Apps, and Non-Gaming Apps. These are custom-tailored to different customer needs and come at varying prices. It includes unlimited queries, unlimited tracking downloads, a choice of 9 major media channels, and numerous effective marketing functions. Dedicated service personnel are available to meet all your reasonable needs.

      BigSpy frequently runs special promotions, so check the official website for the latest deals.

Conclusion: Who Should Choose BigSpy?

With its vast data resources, cross-platform coverage, and powerful search and analytics capabilities, BigSpy stands out as a top-tier tool for ad monitoring and competitive intelligence. It is particularly well-suited for small to mid-sized businesses and independent sellers.

BigSpy is ideal for:

• Budget-conscious users needing competitor insights: The Basic Plan already provides essential features for analyzing social media ads.
• Cross-border eCommerce sellers: Multi-language ad analysis and TikTok trend tracking help businesses expand globally.
• Teams struggling with creative ideas: Access to an extensive ad creative library fuels inspiration and shortens testing cycles.

Overall, BigSpy excels in both data coverage and ease of use, making it a valuable tool for optimizing ad strategies.