Google Ad Manager: Latest Articles
4 Ways to Optimize CPM Floor Price to Increase Revenue
Open auctions bring the majority of the digital ad revenue for publishers. Depending on the site's niche, user engagement, and the return on investment delivered on the advertiser creatives, one can significantly raise his overall earnings by playing around with the price floors. However, in the long run, this can get significantly tricky, and thus, when implementing price floor optimization, you need to keep in mind the interest of your advertisers and buyers. By the end of this post, you will learn how to optimize CPM floor prices, how to increase your overall website revenue, and the best practices and tactics to keep in mind for the long-term mutual benefit of both the publisher and advertiser.
The Benefits of Auto-Refreshing Ads for Publishers
Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries and ad tech companies are optimizing their auto-refresh tech to bring in more revenue for publishers. It's been quite a few years that I have been using auto-refresh on a few of my sites, and the feeling is mixed. Specifically, in this post, I'll be talking about the demerits of auto-refresh and how it had cost me thousands of dollars in the long run only to realize it doesn't work well on all the sites; rather negatively affects a few.
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