#1 Everything to help your Digital business Thrive.

Advertising

How to Protect Your Inventory in Programmatic and RTB Auctions

Protection helps you in the management of your brand and in avoiding competing advertisers' ads from appearing together and helps determine which inventory must be made available for Open Auction. They satisfy the targeting of an ad request that applies to ad requests, and more than one rule may apply to the same ad request. There are three kinds of Protections- Ad Content Competition Inventory exclusion. There are some network-level controls that help opt into or out of Google Demand Sources, which include Google Display Network (GDN) and Display and Video 360.

by Editorial Staff

Advertising

The Drawbacks of Auto Refresh Ads in Advertising

In the simplest terms, auto refresh ads are ones that refresh automatically and serve new ads to users while they visit a specific web page.Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries and ad tech companies are optimizing their auto-refresh tech to bring in more revenue for publishers. It's been quite a few years that I have been using auto-refresh on a few of my sites, and the feeling is mixed. Specifically, in this post, I'll be talking about the demerits of auto-refresh and how it had cost me thousands of dollars in the long run only to realize it doesn't work well on all the sites; rather negatively affects a few. 

by Editorial Staff

Advertising

How Programmatic Auctions Work: Insights for Publishers

The ad auction is instrumental in choosing the ads that will appear on your pages and also deciding the potential earning from those ads. All ads bring different amounts of money, and that is dependent on a couple of factors, like the advertiser’s bid for the ads. The ads that win in the auction start to appear on your website, app, or other digital property. The ad auction was curated to ensure that you get the best possible revenue for your ad space. When you see the number of advertisers' bids to show on your pages increasing, you know that the competition for your inventory is high, and so is the potential income.

by Editorial Staff

Advertising

Programmatic Guaranteed Best Practices for Publishers

Programmatic guaranteed in the truest senses, modernizes ad buying and expands on what programmatic advertising promises, i.e, the automated buying process to help deliver more value. The programmatic guaranteed deal is an automated buying solution with tagless trafficking, advanced reporting, and billing. These deals help execute direct buys with publishers while removing the manual processes like exchanging tags, troubleshooting discrepancies, and more.  In this article, you will find an entire check that you can go through to reassure yourself that you have not missed anything while setting up your Programmatic Guaranteed campaigns.

by Editorial Staff

Google Ad Manager

The Benefits of Auto-Refreshing Ads for Publishers

Today, most of the exchanges and DSPs are open to bidding on auto-refreshing ad slots due to the wide adaption of the same. Many SSPs, intermediaries and ad tech companies are optimizing their auto-refresh tech to bring in more revenue for publishers. It's been quite a few years that I have been using auto-refresh on a few of my sites, and the feeling is mixed. Specifically, in this post, I'll be talking about the demerits of auto-refresh and how it had cost me thousands of dollars in the long run only to realize it doesn't work well on all the sites; rather negatively affects a few. 

by Editorial Staff

Blogging

How to Get More Sponsored Posts for Your Blog

Suppose you have been blogging for a while and wondering about different ways of monetizing your blog. In that case, sponsored blog posts can be a winning strategy, given you have acquired a decent target group of readers already. Even with a small niche, you can make money by following specific content guidelines, which this article will explain. A sponsored post is content that is published for the benefit of a business seeking to promote its content,  product, or services among the blog owner’s target audience. A sponsored blog post can be anything ranging from product reviews, articles containing landing page links of the company, or recommendation posts.  As a blogger, it is your job to write content relevant to your sponsor’s product or company and keep it informational and engaging for your readers. Sponsored posts for blogs are a way for a company to reach a larger audience and are a crucial part of its marketing strategy. They pay you for the posts to improve their website traffic and brand awareness and generate more revenue. However, you must keep in mind the fact that your content or your blogs should align with the values or goals of your sponsor. 

by Debosmita Saha