7 Best CPM Ad Networks in India for Publishers

1. iZooto

iZooto is a solution for owned audience marketing that uses push notifications as a channel to assist publishers in building, owning, and engaging their audience and is one of the best ad networks in France. With the help of iZooto, publishers can control their audience and rely less on Google and Facebook. To encourage recurring visitors and increase the revenue from their current display advertising, publishers connect their audience with targeted and automated alerts. Publishers can also use notifications to push adverts to their audience and increase their income.

Key Information:

• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
• Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. 

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2. PubFuture

With over 10 years of expertise in the field of monetization, PubFuture is a great platform for publishers who are looking to step beyond the constraints of AdSense and drive sustainably higher CPMs. The network's plethora of industry-leading tech solutions include Header Bidding, Open Bidding, and Private deals to ensure that publishers always get the highest bids for their inventory from leading demand sources on the market. 

PubFuture's ability to accelerate your revenue stems from the diversity of ad types they offer. These include IAB standard banner ads, Native Ads, Video Ads, App Ads, Sticky Ads, and Radio Ads. With their professional plan, you can achieve up to 200% revenue growth. This is supported by data-driven analytics and real-time reporting to break down your campaign performance into digestible metrics for better execution. Leverage the full transparency of a centralized ad-ops system through PubFuture's Sing platform, that ensures advanced ad performance and better revenue potential for publishers to maximize their yield through sustainable, long-term growth.

Key Information:

• PubFuture offers a 100% fill-rate on certain ad formats, ensuring publishers get the maximum income from all ads requested on their ad server.
• One of the network's key strengths lies in its diverse range of flexible ad formats, catering to the needs of most publishers.
• You have the option to customize ad placement, block as well as select the types of ads that best complement your site, thereby enhancing the overall user experience.
• PubFuture's comprehensive tools for yield management and automation workflow ensures better performance and revenue acceleration by up to 200%.
• The network’s real-time analytics and serve-to-serve integration for each auction allows publishers to access additional revenue streams that may not be accessible through other means.
  

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3. Setupad

Setupad is a monetization platform for website owners. With an advanced in-house developed header bidding solution and various other products and optimization tools, Setupad aims to increase publishers’ ad revenue to the maximum. Setupad is a Google Certified Publishing Partner (GCPP), an official member of Prebid, and a registered member of the Trustworthy Accountability Group (TAG).

Key Information:

• It is easy to maximize your CPM through Setupad's intelligent ad refresh algorithm, which refreshes viewable ads based on user behavior.
  
• Their real-time blocking software safeguards against malicious ads and ensure premium ad quality across your site.
• Setupad's prebid.js auto-template streamlines management of demand partner adaptors (SSPs and DSPs), optimizing the library selection for each user.
  
• Setupad's ad formats include in-view ads, sticky ads, instream video ads, lazy loaded ads, interstitial ads, static banner ads and rewarded ads.
• The payments get released in NET 60 days via bank transfer, PayPal, Payoneer, Wise, Revolut, or Paysera, upon reaching the minimum payout threshold of €100.
• Publishers need to have a minimum of 100k monthly visitors to sign up. Setupad promises a 30% increase over ad networks like AdSense and Google AdExchange.

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4. AdPushup

AdPushups, a Microsoft Ventures-funded team, is a member of the IAB, a Google NPM Partner, and a registered member of the Trustworthy Accountability Group (TAG). Leading venture partners have contributed to multiple rounds of funding for it. They take great satisfaction in having the best monetization tools available on a single platform. They provide creative ad formats, A/B testing technologies, header bidding, ad mediation, AdBlock recovery, and AMP conversion in addition to their other services. Additionally, AdPushup provides the most recent ad technology optimization strategies, including lazy loading and auto-refresh advertising.

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5. Monetizemore

MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. PubGuru, their award-winning programmatic ads management platform for publishers offers a range of tools and solutions to maximize revenue from digital advertising. As a Google Certified Publishing Partner, Monetizemore’s objective is to help publishers extract the highest possible value from their online content and advertising inventory. While ad revenue is the final goal, they also work on improving your website from different aspects including ad server, SEO, content quality, and more.

Key Information:

• With MonetizeMore, publishers can choose from a full range of hands-off to self-serve ad optimization services and online marketing solutions.
• MonetizeMore helps you get better revenue splits and payment terms, with access to specialized ad networks that require billions of ad impressions every month.
• While many platforms compel publishers to utilize their DNS, ad server, and ad network accounts, MonetizeMore offers the flexibility to manage all of these independently, ensuring full ownership of your ad inventory.
• MonetizeMore's ad formats include playable ads, static banner ads, interstitial ads, native ads and rewarded video ads.
• The payments get released in NET 30 days via PayPal, ACH, and wire transfer, upon reaching the minimum payout threshold of $100

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6. Vdo.ai

VDO.AI empowers publishers with a unique end-to-end full-stack monetization solution across Web/Mobile Apps/OTT/CTV/Ecommerce via video advertising solutions. With the help of VDO.AI, publishers can leverage top-performing ad types across screens and channels to engage users and drive extraordinary revenue. VDO.AI’s proprietary bidding engine intelligently decides the best-suited and brand-safe bid for the publisher. VDO.AI connects all the buyers to process the bids (via VDO.AI’s Bidding Engine) and offers content-related features like CMS, contextual video serving, streaming, etc to drive engagement.

Key Information:

• VDO.AI's custom video streaming infrastructure aids lucrative ad monetization through accelerated user engagement.
• Their proprietary video player is exceptionally lightweight and customizable, unlike other video players that often cause load delays.
• VDO.AI's advanced AI adapts to real-time market situations, engaging users effectively, to maximizing revenue for publishers.
• Their bidding engine creates auction pressure and drives CPMs.
• The payments get released in NET 60 days via PayPal or wire transfer, upon reaching the minimum payout threshold of $100.
• Publishers need to have 40,000 daily pageviews or more to be eligible for the monetization plan. 

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7. Adgebra

Adgebra, a global adtech platform established in India, aims to champion the vernacular language ad-tech domain by making internet advertising language agnostic and accessible. Since 2013, the company has rapidly evolved to reach 500 million unique users, serving over 30 billionn native, rich media and video ads each month through its 2000+ premium publisher network. As a multilingual native ad platform, Adgebra empowers businesses to connect, engage and win the trust of billions of consumers, serving ads in 10 different regional Indian languages. Their clientele includes top publications and news aggregators like TV9 Network, The Print, ABP, DailyHunt, Oneindia, Sharechat, Tamil Samayam, Sakshi, LiveHindustan, NavbharatTimes, Maharashtra times, Khaleej Times, and more.

Key Information:

• Adgebra serves clean and genuine ads that are filtered by a stringent review process to maintain the quality of advertisers.
• Ad added advantage of signing up with Adgebra for publishers in India is that it serves regional language ads that match the ad language of your site’s content to ensure better readership, engagement, relevance, and higher revenue generation for publishers.
• Their ad formats include native ads, rich media ads, and video ads.
• The payments get released in NET 60 days upon reaching the minimum payout threshold of INR 5000, via bank transfer, wire or PayPal, globally.

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Conclusion

In conclusion, selecting the right CPM ad network is crucial for Indian publishers and advertisers looking to maximize their online advertising revenue. After a thorough analysis of various options, it's clear that the Indian market offers several promising CPM ad networks. Ultimately, the best CPM ad network for you will depend on your specific goals, target audience, and content niche. We recommend thoroughly researching and considering factors like payment terms, ad formats, support, and network reach before making a decision. It's also important to continually monitor your ad network's performance and be open to testing and optimization.

With the right CPM ad network in India, you can effectively monetize your website or app and achieve your online advertising objectives. Keep in mind that the digital advertising landscape is constantly evolving, so staying informed and adapting to changes is essential for long-term success in this competitive industry.