7 Best CPM Ad Networks in India for Publishers

Cost Per Mille (CPM) ad networks in India offer publishers an opportunity to monetize their website traffic through display advertising. The "best" CPM ad networks for Indian traffic may vary depending on your specific needs and the type of content you have on your website. Choosing the best CPM ad network for Indian traffic can be a crucial decision for publishers looking to monetize their website traffic effectively and achieve the highest CPM in India. To make the right choice, consider the following factors:

• Niche Relevance: The ad network should cater to your website's niche. For instance, if you run a technology website, look for ad networks for Indian traffic that serve tech-related ads. Relevant ads are more likely to attract clicks and generate high CPM rates.
• Ad Formats: Consider the variety of ad formats the network offers. Some ad networks specialize in display ads, while others provide video, native, or interactive formats. Choose the one that aligns with your audience's preferences and your website's design.
• CPM Rates: Compare the average CPM in India offered by different ad networks. While high CPM ad networks are attractive, also consider other factors like fill rates and ad quality. A network with a high CPM but low fill rate may not necessarily be the best choice.
• Payment Terms: Understand the payment terms, including the payment threshold, frequency (e.g., monthly, net-30, net-60), and payment methods (e.g., PayPal, wire transfer). Ensure these terms are suitable for your financial needs.
• Ad Quality: Check the quality of ads provided by the network. Irrelevant or low-quality ads can harm the user experience and drive visitors away from your website. The network should have policies in place to ensure ad quality.
• Reputation and Trustworthiness: Research the reputation and credibility of the ad exchanges in India. Look for reviews and testimonials from other publishers. Be cautious about networks with a history of delayed or non-payments.
• Ad Viewability: Choose an ad network that places a premium on ad viewability. High viewability rates are essential for CPM earnings, as advertisers often pay for ads that are seen by users.
• Support and Communication: Good customer support is essential. You may need assistance with ad integration or have questions about your earnings. A responsive support team can be invaluable.
• Test Multiple Networks: Don't be afraid to test multiple AdSense alternatives in India simultaneously. Split your website's traffic and compare the performance of different networks to find the one that generates the highest earnings.

Keep in mind that what works for one website might not work for another. It's essential to regularly monitor the performance of your chosen network and make adjustments if necessary. Ultimately, the best ad network for Indian traffic should offer a balance between high CPM rates, ad quality, and user experience.

1. iZooto

iZooto is a solution for owned audience marketing that uses push notifications as a channel to assist publishers in building, owning, and engaging their audience and is one of the best ad networks in France. With the help of iZooto, publishers can control their audience and rely less on Google and Facebook. To encourage recurring visitors and increase the revenue from their current display advertising, publishers connect their audience with targeted and automated alerts. Publishers can also use notifications to push adverts to their audience and increase their income.

Key Information:

• With iZooto's web push notifications, you can create powerful notifications and customize them with ease. In addition to web push, iZooto offers app and messenger push, news hub, onsite interactions. 
• Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%. 
• The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
• Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. 

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2. PubFuture

With over 10 years of expertise in the field of monetization, PubFuture is a great platform for publishers who are looking to step beyond the constraints of AdSense and drive sustainably higher CPMs. The network's plethora of industry-leading tech solutions include Header Bidding, Open Bidding, and Private deals to ensure that publishers always get the highest bids for their inventory from leading demand sources on the market. 

PubFuture's ability to accelerate your revenue stems from the diversity of ad types they offer. These include IAB standard banner ads, Native Ads, Video Ads, App Ads, Sticky Ads, and Radio Ads. With their professional plan, you can achieve up to 200% revenue growth. This is supported by data-driven analytics and real-time reporting to break down your campaign performance into digestible metrics for better execution. Leverage the full transparency of a centralized ad-ops system through PubFuture's Sing platform, that ensures advanced ad performance and better revenue potential for publishers to maximize their yield through sustainable, long-term growth.

Key Information:

• PubFuture offers a 100% fill-rate on certain ad formats, ensuring publishers get the maximum income from all ads requested on their ad server.
• One of the network's key strengths lies in its diverse range of flexible ad formats, catering to the needs of most publishers.
• You have the option to customize ad placement, block as well as select the types of ads that best complement your site, thereby enhancing the overall user experience.
• PubFuture's comprehensive tools for yield management and automation workflow ensures better performance and revenue acceleration by up to 200%.
• The network’s real-time analytics and serve-to-serve integration for each auction allows publishers to access additional revenue streams that may not be accessible through other means.
  

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3. Setupad

Setupad is a monetization platform for website owners. With an advanced in-house developed header bidding solution and various other products and optimization tools, Setupad aims to increase publishers’ ad revenue to the maximum. Setupad is a Google Certified Publishing Partner (GCPP), an official member of Prebid, and a registered member of the Trustworthy Accountability Group (TAG).

Key Information:

• It is easy to maximize your CPM through Setupad's intelligent ad refresh algorithm, which refreshes viewable ads based on user behavior.
  
• Their real-time blocking software safeguards against malicious ads and ensure premium ad quality across your site.
• Setupad's prebid.js auto-template streamlines management of demand partner adaptors (SSPs and DSPs), optimizing the library selection for each user.
  
• Setupad's ad formats include in-view ads, sticky ads, instream video ads, lazy loaded ads, interstitial ads, static banner ads and rewarded ads.
• The payments get released in NET 60 days via bank transfer, PayPal, Payoneer, Wise, Revolut, or Paysera, upon reaching the minimum payout threshold of €100.
• Publishers need to have a minimum of 100k monthly visitors to sign up. Setupad promises a 30% increase over ad networks like AdSense and Google AdExchange.

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4. AdPushup

AdPushups, a Microsoft Ventures-funded team, is a member of the IAB, a Google NPM Partner, and a registered member of the Trustworthy Accountability Group (TAG). Leading venture partners have contributed to multiple rounds of funding for it. They take great satisfaction in having the best monetization tools available on a single platform. They provide creative ad formats, A/B testing technologies, header bidding, ad mediation, AdBlock recovery, and AMP conversion in addition to their other services. Additionally, AdPushup provides the most recent ad technology optimization strategies, including lazy loading and auto-refresh advertising.

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5. Monetizemore

MonetizeMore is a rapidly expanding ad tech company that has established itself as one of the industry leaders in ad revenue optimization. PubGuru, their award-winning programmatic ads management platform for publishers offers a range of tools and solutions to maximize revenue from digital advertising. As a Google Certified Publishing Partner, Monetizemore’s objective is to help publishers extract the highest possible value from their online content and advertising inventory. While ad revenue is the final goal, they also work on improving your website from different aspects including ad server, SEO, content quality, and more.

Key Information:

• With MonetizeMore, publishers can choose from a full range of hands-off to self-serve ad optimization services and online marketing solutions.
• MonetizeMore helps you get better revenue splits and payment terms, with access to specialized ad networks that require billions of ad impressions every month.
• While many platforms compel publishers to utilize their DNS, ad server, and ad network accounts, MonetizeMore offers the flexibility to manage all of these independently, ensuring full ownership of your ad inventory.
• MonetizeMore's ad formats include playable ads, static banner ads, interstitial ads, native ads and rewarded video ads.
• The payments get released in NET 30 days via PayPal, ACH, and wire transfer, upon reaching the minimum payout threshold of $100

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6. Vdo.ai

VDO.AI empowers publishers with a unique end-to-end full-stack monetization solution across Web/Mobile Apps/OTT/CTV/Ecommerce via video advertising solutions. With the help of VDO.AI, publishers can leverage top-performing ad types across screens and channels to engage users and drive extraordinary revenue. VDO.AI’s proprietary bidding engine intelligently decides the best-suited and brand-safe bid for the publisher. VDO.AI connects all the buyers to process the bids (via VDO.AI’s Bidding Engine) and offers content-related features like CMS, contextual video serving, streaming, etc to drive engagement.

Key Information:

• VDO.AI's custom video streaming infrastructure aids lucrative ad monetization through accelerated user engagement.
• Their proprietary video player is exceptionally lightweight and customizable, unlike other video players that often cause load delays.
• VDO.AI's advanced AI adapts to real-time market situations, engaging users effectively, to maximizing revenue for publishers.
• Their bidding engine creates auction pressure and drives CPMs.
• The payments get released in NET 60 days via PayPal or wire transfer, upon reaching the minimum payout threshold of $100.
• Publishers need to have 40,000 daily pageviews or more to be eligible for the monetization plan. 

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7. Adgebra

Adgebra, a global adtech platform established in India, aims to champion the vernacular language ad-tech domain by making internet advertising language agnostic and accessible. Since 2013, the company has rapidly evolved to reach 500 million unique users, serving over 30 billionn native, rich media and video ads each month through its 2000+ premium publisher network. As a multilingual native ad platform, Adgebra empowers businesses to connect, engage and win the trust of billions of consumers, serving ads in 10 different regional Indian languages. Their clientele includes top publications and news aggregators like TV9 Network, The Print, ABP, DailyHunt, Oneindia, Sharechat, Tamil Samayam, Sakshi, LiveHindustan, NavbharatTimes, Maharashtra times, Khaleej Times, and more.

Key Information:

• Adgebra serves clean and genuine ads that are filtered by a stringent review process to maintain the quality of advertisers.
• Ad added advantage of signing up with Adgebra for publishers in India is that it serves regional language ads that match the ad language of your site’s content to ensure better readership, engagement, relevance, and higher revenue generation for publishers.
• Their ad formats include native ads, rich media ads, and video ads.
• The payments get released in NET 60 days upon reaching the minimum payout threshold of INR 5000, via bank transfer, wire or PayPal, globally.

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Conclusion

In conclusion, selecting the best CPM ad network for Indian traffic is crucial for publishers and advertisers looking to maximize their online advertising revenue. After a thorough analysis of various options, it's evident that the Indian market offers several best ad networks for websites and best CPM ad networks that cater to diverse needs. For those seeking the highest CPM in India or the best monetization ad network, your choice will depend on specific goals, target audience, and content niche. Whether you're exploring the best mobile ad network in India or searching for the best ads site for publishers with competitive CPM rates in India, it's essential to research factors like payment terms, ad formats, support, and network reach. Even publishers with low traffic can find best CPM ad networks for low traffic to suit their needs.

By selecting the right CPM ad network for publishers in India, you can effectively monetize your website or app and achieve your online advertising objectives. Remember, the digital advertising landscape is dynamic, so staying informed and adapting to changes is vital for long-term success in this competitive industry.