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While Google AdSense has long been a go-to choice for publishers in India, there are numerous alternative ad networks and platforms available to help you monetize your website or app effectively. Before we deep dive into some of the best AdSense alternatives for publishers in India; let us take a look at how we can choose the best AdSense alternatives.
When choosing the best AdSense alternatives in India, it is essential to find options that suit your specific needs, audience, and content niche. The process involves careful consideration of various factors to ensure you maximize your ad revenue while providing a good user experience. Here's a step-by-step guide on how to choose the right alternatives:
By considering these factors and taking a strategic approach to choosing AdSense alternatives, you can maximize your ad revenue while providing a positive user experience for your audience in India.
Partners.House is a reliable Google AdSense alternative with 4 popular ad formats to effectively monetize your online inventory. The platform enables publishers to take charge of their audience and grow pageviews and revenue through personalized push ad notifications to engage users in real-time. Partners.House promises a 99.9% ad reach to 185+ locations worldwide, with a detailed analytics tab to filter performance across a variety of parameters such as by days, hours, formats, GEO, platforms, OS, browsers, sites, landing pages, etc. The network operates on a Revenue Sharing (RevShare) model, ensuring ongoing profits for publishers from the initiation to the duration of their subscription.
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With over 10 years of expertise in the field of monetization, PubFuture is a great platform for publishers who are looking to step beyond the constraints of AdSense and drive sustainably higher CPMs. The network's plethora of industry-leading tech solutions include Header Bidding, Open Bidding, and Private deals to ensure that publishers always get the highest bids for their inventory from leading demand sources on the market.
PubFuture's ability to accelerate your revenue stems from the diversity of ad types they offer. These include IAB standard banner ads, Native Ads, Video Ads, App Ads, Sticky Ads, and Radio Ads. With their professional plan, you can achieve up to 200% revenue growth. This is supported by data-driven analytics and real-time reporting to break down your campaign performance into digestible metrics for better execution. Leverage the full transparency of a centralized ad-ops system through PubFuture's Sing platform, that ensures advanced ad performance and better revenue potential for publishers to maximize their yield through sustainable, long-term growth.
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AdPushup, a Google Certified Publishing Partner and a IAB member, is a prominent Google AdSense alternative, widely preferred by Indian publishers. They provide the most recent ad technology optimization strategies, including lazy loading and auto-refresh advertising. As an ad network, AdPushup is packed with features - their monetization tools include creative ad formats, A/B testing technologies, header bidding, ad mediation, AdBlock recovery, and AMP conversion in addition to other services. AdPushup’s intuitive dashboard is designed for a seamless user experience, and they generally approve all publisher submissions.
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VDO.AI is a popular AdSense alternative that assists publishers to further monetize their website or app effectively. The network equips you with a unique end-to-end full-stack monetization solution, across web/mobile apps/OTT/CTV and e-commerce, through powerful video advertising solutions. Through VDO.AI, publishers can leverage top-performing ad types across screens and channels to engage users and drive extraordinary revenue. Their AI adapts to real-time market dynamics, enhancing user engagement and maximizing monetization. VDO.AI’s extensive partnership network includes 1000+ top web publishers worldwide, generating 5 billion video impressions daily. Advanced targeting ensures your ad reaches the ideal audience, delivering a premium, engaging user experience.
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iZooto is a viable AdSense alternative, offering Indian publishers an effective way to monetize their traffic through push notifications as a tool to build and engage audiences effectively. The network is a great user engagement and retention platform, assisting publishers in driving repeat traffic to their websites through personalized and automated notifications, email and other marketing channels. iZooto enables publishers to take charge of their audience, convert their site visitors in to push notification subscribers and build a larger customer base through a direct channel of communication, thereby reducing dependency on platforms such as Google or Facebook.
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AdRecover is a promising AdSense alternative that allows publishers to monetize their Adblock inventory. Adblockers are used by most tier 1 traffic, and one can have as many as 20-30% of your visitors using it if the majority of your traffic source is from EU countries. For huge publishers, even 10% of the page views garner a huge chunk of money, more so when the audience is a premium category. In comparison to the normal audience, adblocked audience is more sensitive to advertisements. The monetization solutions offered by AdRecover never compromise on the user experience and creates a win-win situation for visitors and publishers. You can measure the key user experience parameters using AdRecover.
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Adsolut Media is an excellent alternative to AdSense, offering a wide range of innovative ad formats and advanced targeting options to Indian publishers. The platform has agreements with some of the biggest ad exchanges in the market, along with efficient tracking tools and machine learning algorithms to ensure accuracy and the highest CPM rates. Adsolut Media features an in-depth analysis of your campaign's performance and success, by breaking down your revenue via eCPM, app, country, and other factors on its dashboard. Publishers can export weekly, monthly, or daily reports to monitor their progress over time.
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Readwhere Ad Exchange is an Indian vernacular advertising network that helps non-Hindi/English publishers monetize their content effectively. The network supports publishers across all languages, sizes, content types and publishing genres, making it a great alternative to AdSense. Readwhere works directly with brands and agencies on various high-return CPM and CPC campaigns, maximizing returns for your website, mobile, and tablet inventory. The platform is also a certified AdSense and Google Publishing Partner.
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Readwhere’s content recommendation feature retains your site's audience, enhances advertiser engagement, and increase revenue through content suggestions.
In conclusion, Indian publishers have a wide array of alternatives to Google AdSense, catering to diverse needs and preferences. From contextual ad networks like AdPushup to user engagement platforms like iZooto, each option offers unique features that cater to spefic needs depending on your audience and ad inventory - the choice ultimately depends on the specific needs and goals of the publisher. This list of alternatives have some common as well as individual key points, catering to metrics such as revenue potential, ad formats, ad quality and user experience. Choosing the best platform ultimately depends on the publishers set of needs and criteria, since the best AdSense alternative for one website might not be the best for another. It's essential to experiment, gather data, and analyze the results to make an informed decision tailored to your specific audience and content.
Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.
AdSense remains a popular choice for Indian publishers. However, it's not the only option. Depending on your niche, audience, and content, you might find that other alternatives perform better or complement your AdSense earnings.
Payment options and thresholds can vary. Most alternatives offer payment through methods like PayPal, bank transfers, and checks. The minimum payout thresholds can range from $20 to $100 or more, depending on the network.
