8 Best AdSense Alternatives for Indian Publishers

Last Updated: October 26, 2023
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While Google AdSense has long been a go-to choice for publishers in India, there are numerous alternative ad networks and platforms available to help you monetize your website or app effectively. Before we deep dive into some of the best AdSense alternatives for publishers in India; let us take a look at how we can choose the best AdSense alternatives.

How to Choose the Best AdSense Alternatives in India?

When choosing the best AdSense alternatives in India, it is essential to find options that suit your specific needs, audience, and content niche. The process involves careful consideration of various factors to ensure you maximize your ad revenue while providing a good user experience. Here's a step-by-step guide on how to choose the right alternatives:

  • Analyze Your Content: It is crucial to choose a platform whose ads align with your published content, to ensure relatability and relevant targeting. Relevant ads are more likely to engage users and generate clicks. Some ad networks perform better with specific niches or content categories.
  • Revenue Potential: In order to maximize your earnings, there are some key factors to consider while analyzing the revenue potential of your chosen ad network. These include, fill rates, considering the variety of ad formats the network offers, and its pricing models (CPM, CPC, CPA, etc.). Geo-targeted ads often yield higher revenue due to their relevance to the audience.
  • Ad Formats: Different formats (display, native, video, etc.) perform differently based on your audience and content. Networks offering a range of ad formats allow you to test and find the most lucrative options for your platform through experimentation.
  • User Experience: It is recommended to choose ad networks that provide ads that are relevant, non-intrusive, and ensure a good user experience. Intrusive ads often end up providing a negative user experience, leading to decreased traffic. Ad networks with high-quality, user-friendly ads tend to perform better, optimising your strategy for higher revenue.
  • Ad Quality: Ad networks that provide high-quality, clean and non-intrusive ads enrich user experience - these networks are always better that those that offer low-quality, spammy ads that can negatively impact user experience.
  • Payment Terms: Review the payment terms, including minimum payout thresholds, payment methods, and payment frequency. Ensure it aligns with your preferences.
  • Ad Blocking: Consider how well the ad network handles ad blocking. Some networks have better anti-ad-blocking solutions than others, or have strategies in place to deliver ads effectively even to users with ad blockers enabled.
  • Support and Customer Service: Check the level of support and customer service provided by the ad network. Quick and helpful support can be crucial when you encounter issues.
  • A/B Testing: It's good practice to test multiple ad networks simultaneously through A/B testing. This allows you to compare performance and revenue for each network.
  • Performance Tracking: Choose networks that offer detailed analytics and reporting tools to help you make informed decisions by measuring the performance of your chosen ad network. Monitor key metrics like click-through rates (CTR), viewability, and earnings.
  • Stay Updated: Keep up with industry news and trends to identify new ad networks or changes in existing ones that may be more suitable for your website or app.

By considering these factors and taking a strategic approach to choosing AdSense alternatives, you can maximize your ad revenue while providing a positive user experience for your audience in India.

  • 7 Best AdSense Alternatives in Indian Publishers
    • 1. Partners.House
    • 2. AdPushup
    • 3. Vdo.ai
    • 4. iZooto
    • 5. AdRecover
    • 6. AdSolut Media
    • 7. Unibots
    • 8. Readwhere Exchange

1. Partners.House

Partners.House is a reliable Google AdSense alternative with 4 popular ad formats to effectively monetize your online inventory. The platform enables publishers to take charge of their audience and grow pageviews and revenue through personalized push ad notifications to engage users in real-time. Partners.House promises a 99.9% ad reach to 185+ locations worldwide, with a detailed analytics tab to filter performance across a variety of parameters such as by days, hours, formats, GEO, platforms, OS, browsers, sites, landing pages, etc. The network operates on a Revenue Sharing (RevShare) model, ensuring ongoing profits for publishers from the initiation to the duration of their subscription.

Key Information:

  • Partners.House’s push notification solutions can not be blocked by ad blockers. This can help you recover revenue lost to users who use ad-blocking softwares.
  • Their 4 popular ad formats include push, in-page push, on-click and native ads.
  • They promise a 99.9% ad reach to 185+ locations worldwide.
  • The platform has 4 payment models, including CPL, CPC, CPM and RevShare, offering a 3% referral commission to publishers throughout the duration of their subscription.
  • They offer on time payments on a weekly basis. The minimum payout threshold is $50.
  • Partners.House has a variety of payment methods, including Web Money, Yandex Money, QIWI, Epayments, Visa and Mastercard.

2. AdPushup

AdPushup, a Google Certified Publishing Partner and a IAB member, is a prominent Google AdSense alternative, widely preferred by Indian publishers. They provide the most recent ad technology optimization strategies, including lazy loading and auto-refresh advertising. As an ad network, AdPushup is packed with features - their monetization tools include creative ad formats, A/B testing technologies, header bidding, ad mediation, AdBlock recovery, and AMP conversion in addition to other services. AdPushup’s intuitive dashboard is designed for a seamless user experience, and they generally approve all publisher submissions.

Key Information:

  • AdPushup allows you to modify your ad layouts effortlessly with just a few clicks. You can place your new ad units wherever you prefer, providing flexibility and control over your advertising strategy.
  • Their ad formats include in-view ads, in-image ads, sticky ads, and docked ads.
  • AdPushup prioritizes high viewability for all their ad formats, a strategy proven to improve click-through rates (CTR) and inventory value.
  • The payments get released in NET 45 days via wire and Paypal upon reaching the minimum payout threshold of $50.
  • AdPushup has no specific requirements that publishers have to meet, except that publishers must have more than $5000 monthly ad revenue. They generally approve all publisher submissions.

3. Vdo.ai

VDO.AI is a popular AdSense alternative that assists publishers to further monetize their website or app effectively. The network equips you with a unique end-to-end full-stack monetization solution, across web/mobile apps/OTT/CTV and e-commerce, through powerful video advertising solutions. Through VDO.AI, publishers can leverage top-performing ad types across screens and channels to engage users and drive extraordinary revenue. Their AI adapts to real-time market dynamics, enhancing user engagement and maximizing monetization. VDO.AI’s extensive partnership network includes 1000+ top web publishers worldwide, generating 5 billion video impressions daily. Advanced targeting ensures your ad reaches the ideal audience, delivering a premium, engaging user experience.

Key Information:

  • VDO.AI's custom video streaming infrastructure aids lucrative ad monetization through accelerated user engagement.
  • Their proprietary video player is exceptionally lightweight and customizable, unlike other video players that often cause load delays.
  • VDO.AI's advanced AI adapts to real-time market situations, engaging users effectively, to maximizing revenue for publishers.
  • Their bidding engine creates auction pressure and drives CPMs.
  • The payments get released in NET 60 days via PayPal or wire transfer, upon reaching the minimum payout threshold of $100.
  • Publishers need to have 40,000 daily pageviews or more to be eligible for the monetization plan. 

4. iZooto

iZooto is a viable AdSense alternative, offering Indian publishers an effective way to monetize their traffic through push notifications as a tool to build and engage audiences effectively. The network is a great user engagement and retention platform, assisting publishers in driving repeat traffic to their websites through personalized and automated notifications, email and other marketing channels. iZooto enables publishers to take charge of their audience, convert their site visitors in to push notification subscribers and build a larger customer base through a direct channel of communication, thereby reducing dependency on platforms such as Google or Facebook.

Key Information:

  • With iZooto's web push notifications, you can create powerful customizable notifications. In addition to web push, iZooto offers app and messenger push, news hub and onsite interactions. 
  • Using iZooto, publishers can grow their revenue with push notification monetization and increase their opt-in rates by 12-15%
  • The payments get released in NET 60 days via wire and Paypal upon reaching the minimum payout threshold of $100 for publishers all over the world.
  • Publishers need to have a minimum of 5000 subscribers or 300,000 monthly visitors to be enabled to the monetization plan. 

5. AdRecover

AdRecover is a promising AdSense alternative that allows publishers to monetize their Adblock inventory. Adblockers are used by most tier 1 traffic, and one can have as many as 20-30% of your visitors using it if the majority of your traffic source is from EU countries. For huge publishers, even 10% of the page views garner a huge chunk of money, more so when the audience is a premium category. In comparison to the normal audience, adblocked audience is more sensitive to advertisements. The monetization solutions offered by AdRecover never compromise on the user experience and creates a win-win situation for visitors and publishers. You can measure the key user experience parameters using AdRecover.

Key Information:

  • Following very high user experience standards, AdRecover makes sure that the ads are visitor-friendly and in no way obtrusive. They constantly check on the ad media and have a zero-tolerance policy.
  • AdRecover helps you measure and monetize ad impressions that get lost to adblocking.
  • Their ad layouts are not hard-coded, so they help publishers easily A/B test ad layouts and ad unit setup on webpages. The testing is done across devices. Using this function, publishers can create a perfect amalgamation of UX and ad monetization for every adblock user.
  • AdRecover helps publishers with different approved demand partners for further optimization. In a very short period, publishers can have various ad networks compete for their adblocked inventory. 
  • The payments get released within 30 days after the end of each month.
  • To get accepted to use AdRecover, publishers need to have a daily adblocked pageview of greater than 10,000.

6. AdSolut Media

Adsolut Media is an excellent alternative to AdSense, offering a wide range of innovative ad formats and advanced targeting options to Indian publishers. The platform has agreements with some of the biggest ad exchanges in the market, along with efficient tracking tools and machine learning algorithms to ensure accuracy and the highest CPM rates. Adsolut Media features an in-depth analysis of your campaign's performance and success, by breaking down your revenue via eCPM, app, country, and other factors on its dashboard. Publishers can export weekly, monthly, or daily reports to monitor their progress over time.

Key Information:

  • Adsolut Media’s unified ad-tech solutions are entirely customizable and accessible across screens through a variety of house-built formats to connect buyers and suppliers.
  • They partner with the biggest DSPs, trading desks, exchanges, and advertisers to support publishers internationally.
  • Through the use of AI-driven technology, Adsolut employs tested methods to optimize each request to benefit both its buyers and publishers.
  • You can receive access to its special inventory and just pay for what you desire using PMPs and PG on various screens.
  • The payments get released within 30 days after the end of each month by PayPal and bank transfer.
  • The minimum payout threshold is USD 100

7. Unibots

Unibots is yet another competitive alternative to AdSense that offers a diverse combination of full stack engagement and ad monetization solutions to publishers in India. Publishers can expect to see a revenue jump by 18% to 40% in a relatively short span of time through the network’s video solutions. Unibots is also preferred for its transparency and flexible payment terms. Their smart refresh feature considers 20 different factors before refreshing an ad unit to maximize your ad revenues.

Key Information:

  • Unibots offers fast and reliable payment terms, starting from NET 7 for qualified products and partners.
  • Their UB SmartFill technology helps to achieve high fill rates for your inventory.
  • Unibots’ dashboard features real-time, transparent reporting, with no hidden fee.
  • Their smart refresh feature considers 20 different factors before refreshing an ad unit to maximize your ad revenues.
  • Unibots offers a diverse range of widgets to effectively motive your content.

8. Readwhere Exchange

Readwhere Ad Exchange is an Indian vernacular advertising network that helps non-Hindi/English publishers monetize their content effectively. The network supports publishers across all languages, sizes, content types and publishing genres, making it a great alternative to AdSense. Readwhere works directly with brands and agencies on various high-return CPM and CPC campaigns, maximizing returns for your website, mobile, and tablet inventory. The platform is also a certified AdSense and Google Publishing Partner.

Key Information:

Readwhere’s content recommendation feature retains your site's audience, enhances advertiser engagement, and increase revenue through content suggestions.

  • They are the only Google partner in India that helps vernacular publishers utilize their platform to display ads and generate revenue.
  • Lower bounce rates, more page views and higher revenue through machine learning algorithms.
  • Cross-device solutions in display, mobile, and video. You can develop AMP, PWA and native apps on iOS and Android with custom designs and layout for mobile user engagement.
  • Programmatic selling, a new advertising model automatically connects publishers with top media buyers, to help get deals with fixed CPMs, or private auctions with higher floor prices and multiple buyers.

In conclusion, Indian publishers have a wide array of alternatives to Google AdSense, catering to diverse needs and preferences. From contextual ad networks like AdPushup to user engagement platforms like iZooto, each option offers unique features that cater to spefic needs depending on your audience and ad inventory - the choice ultimately depends on the specific needs and goals of the publisher. This list of alternatives have some common as well as individual key points, catering to metrics such as revenue potential, ad formats, ad quality and user experience. Choosing the best platform ultimately depends on the publishers set of needs and criteria, since the best AdSense alternative for one website might not be the best for another. It's essential to experiment, gather data, and analyze the results to make an informed decision tailored to your specific audience and content.


Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

Frequently Asked Questions

AdSense remains a popular choice for Indian publishers. However, it's not the only option. Depending on your niche, audience, and content, you might find that other alternatives perform better or complement your AdSense earnings.

Payment options and thresholds can vary. Most alternatives offer payment through methods like PayPal, bank transfers, and checks. The minimum payout thresholds can range from $20 to $100 or more, depending on the network.

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