PubFuture Review: A Robust Ad Monetization Platform

Last Updated: March 5, 2024
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Virtually every publisher uses an AdSense account for website monetization at some point. Yet, there is always the underlying possibility that it may not be the best fit for every content creator. While AdSense does not yield significant profits for small publishers, the fact that Google is as huge as it is also poses other monetization hurdles and fluctuating risk factors. As publishers, exploring alternatives is always a sensible idea not only does doing so keep you up to date with newer ad networks, it also gives you the opportunity to find those that specialize in your niche, or offer superior revenue streams within a shorter timeframe. If you are currently generating revenue through AdSense on your blog or website, you may find it exciting to learn that switching your monetization strategy to PubFuture could potentially result in higher and faster earnings.

Without further ado, let’s delve into an in-depth evaluation of the platform’s strengths and potential in this PubFuture review, to explore what it can do, how well it can do it, what makes it unique, and why we recommend it:

  • PubFuture Review: A Robust Ad Monetization Platform
    • 1. Who is PubFuture?
    • 2. PubFuture Ad Formats
    • 3. PubFuture Features:
    • 4. How to Get Started: Signup and Onboarding Process
    • 5. Dashboard Overview: Explore PubFuture's Sing Platform
    • 6. PubFuture Publisher Eligibility
    • 7. PubFuture CPM Rates
    • 8. PubFuture Payment and Payout Info
    • 9. PubFuture Revenue Share
    • 10. Top Geos Served
    • 11. Customer Support Information
    • 12. The Bottom Line

Who is PubFuture?

With over 10 years of expertise in the field of monetization, PubFuture is a great platform for publishers who are looking to step beyond the constraints of AdSense and drive sustainably higher CPMs. The network's plethora of industry-leading tech solutions include Header Bidding, Open Bidding, and Private deals to ensure that publishers always get the highest bids for their inventory from leading demand sources on the market. 

PubFuture's ability to boost your revenue stems from the variety of flexible ad types on offer. These include IAB standard Banner ads, Native Ads, Video Ads, App Ads, Sticky Ads, and Radio Ads. Furthermore, with their professional plan, the network can help you catapult your revenue growth up to 200%. This is supported by data-driven analytics and real-time reporting to break down your campaign performance into digestible metrics for better execution. Leverage the full transparency of a centralized ad-ops system through PubFuture's Sing platform, that ensures advanced ad performance and better revenue potential for publishers to maximize their yield through sustainable, long-term growth.

PubFuture Review: Ad Formats:

Let’s look at PubFuture’s wide-ranging ad formats:

  • Video Ads: This is the best-performing ad format, a must-try ad. PubFuture has Best-in-Class Video demands, which have helped many publishers maximize their ad revenue. These include out-streaming, in-streaming, and in-content floating ads with different sizes: In-banner Video - 300×350, 496×280, 500x300, 600×400... Both Vast tags and Javascript tags are supported.
  • Display Banner Ads: PubFuture banner ads have been proven to perform exceptionally well on all types of sites, with a 100% fill rate across GEOs and screens. Sizes - 300×250; 336×280; 300×600; 728×90; 970×90, 970×250 160×600, 320×100 (Mobile), 320×50 (Mobile).
  • Sticky Ads: PubFuture’s sticky, floating, and in-content floating ads come without latency issues, boasting up to an 80% fill rate and $15 CPM from a diverse pool of buyers. 
  • Interstitial Ads: These are essentially interactive full-screen ads that pop up on the webpage, usually at natural transition points so as to not hinder a user’s scrolling experience.
  • Native Ads: According to recent research, native ads receive 53% more views than their traditional counterparts, resulting in better revenue and audience growth.
  • Radio/Audio Ads: For publishers, radio ads do not occupy lots of space on websites meanwhile it still guarantees higher income, especially from younger audiences.
  • In-app Ads: As ads on the mobile web are often compressed and unappealing to smartphone users, In-app ads provide a better scrolling experience by scaling to fit the screen to improve overall engagement and well-targeting ads for higher ad yield.

PubFuture Features & Capabilities:

Here are some of the platform’s key features:

  • 100% Fill-Rate: PubFuture offers a 100% fill-rate on certain ad formats, ensuring publishers get the maximum income from all ads requested on their ad server.
  • Superior Ad Experience: One of the network's key strengths lies in its diverse range of flexible ad formats, catering to the needs of most publishers.
  • Flexible Ad Control: You have the option to customize ad placement, block as well as select the types of ads that best complement your site, thereby enhancing the overall user experience.
  • Revenue Uplift: PubFuture's comprehensive tools for yield management and automation workflow ensures better performance and revenue acceleration by up to 200%.
  • Header Bidding: The network’s real-time analytics and serve-to-serve integration for each auction allows publishers to access additional revenue streams that may not be accessible through other means.
  • Unified Marketplace: The marketplace lets you plug into the entire programmatic ecosystem with premium publishers and world class advertisers.
  • Great Customer Service: PubFuture offers swift resolutions via email, Skype, or Telegram through their 24/7 dedicated support team.
  • Payment Terms: Net-15, the best policy

PubFuture Review:How to Get Started: Signup and Onboarding Process

  1. Signup: Account Setup and Approval: Setting up your account with PubFuture is easy. All you have to is fill up the details illustrated in the screenshot below:
  2. Onboarding and Integration: Upon signing up, you can proceed to adding your website as shown in this image:
  3. Implementing the Ad Code on Your Website: The next step is to implement the Ads.txt file and submit your site for review and approval. Although it typically requires up to a week to generate sufficient demand, once this is done, the PubFuture team assists you by connecting you with the most suitable demand sources.
  4. Going Live: Testing and Optimization: Now you are ready to check the status of your websites on your dashboard and go live!

Dashboard Overview: Explore PubFuture's Sing Platform:

PubFuture’s simple yet statistically detailed dashboard provides granular as well as cursory insights into key metrics such as daily ad performance, real-time reporting, traffic, revenue and CPM. Users can also easily manage their ad units and websites, contact their account manager, manage payments, and more, all from a centralized dashboard. The interface is just as sequentially intuitive and responsive, with key points and data presented in a clear and simple format.

PubFuture Review: CPM Rates

PubFuture pays publishers for every 1,000 impressions (CPM) their ads receive, irrespective of user clicks. This model eliminates the need for user interaction, making it favorable for publishers as ad revenue accrues with each ad serving, mitigating risk. Publishers migrating from AdSense can see a revenue uplift of 30% and more. If you are already working with an existing MCM partner, then you can pre-decide the revenue terms and CPM uplifts with their team and they can commit to a guaranteed uplift. PubFuture’s CPM for tier one countries are usually USD 2+. 

PubFuture Payment and Payout Info

Offering one of the quickest payment durations on the market, PubFuture pays publishers are paid on a NET 15 basis without any deductions, upon reaching the minimum payout threshold of $50 for Paypal and Payoneer, $1000 for bank transfer, and $500 for Bitcoin.

PubFuture Review: Revenue Share

Their affiliate program offers single-tier commissions, with a 5% commission in 6 months, for every referred publisher. The minimum payout threshold is USD 50. PubFuture is on a standard revenue share commitment with the publishers and it is as per the industry standards. Since the revenue share can fluctuate based on your inventory volume it is best to contact your PubFuture account manager and discuss the revenue sharing percentage during onboarding. 

Top Geos Served

PubFuture encompasses diverse regions such as North America, particularly the United States, which sees strong CPMs . Additionally, the Asia-Pacific region, with significant contributions from China and Japan, showcases substantial uplift in ad CPMs. Europe, notably the United Kingdom and Germany, also ranks among the top performing geos in terms of CPMs for PubFuture.

Customer Support Information

The platform's 24/7 dedicated support prioritizes customer satisfaction, offering proactive assistance via email, Skype, or Telegram, to go beyond mere problem-solving and ensuring positive experiences. You are also assigned a dedicated account manager after your account gets activated. 

The Bottom Line

This concludes the PubFuture review. The network's extensive array of ad formats, competitive CPM rates, simple payout terms, and comprehensive capabilities facilitate effective monetization, enabling publishers to achieve sustainable and incremental revenue growth. For those seeking a superior alternative to Adsense, PubFuture is a solid choice that meets all the requirements for us to recommend it as a robust ad monetization platform.


Editorial Staff at Publisher Growth is a team of blogging and AdTech experts adept at creating how-to, tutorials, listings, and reviews that can publishers run their online businesses in a better way.

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