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For most publishers, video is no longer an experimental add-on. In 2026, it’s the format that quietly defines how much revenue a page can realistically generate. Across the industry, video CPMs continue to sit well above display. In practical terms, publishers with clean layouts and steady traffic often see video delivering 3× to 6× the CPM of standard display, with higher ceilings when audience quality and placement line up. What matters most now isn’t whether video works, but how thoughtfully it’s deployed.
Email newsletters have quietly become one of the most profitable ad channels in 2026. In many cases, newsletter CPMs now beat traditional display ads by a wide margin, especially for niche audiences. While average web display CPMs often sit in the low single digits, newsletter sponsorships regularly close in the $30–$100+ CPM range for targeted lists. A big reason is trust. Subscribers opt in. Open rates are measurable. Advertisers know exactly who they are reaching. As brands move away from third-party cookies and broad targeting, newsletters offer something rare: direct access to first-party audiences with clear intent. That shift has pushed more B2B, SaaS, fintech, ecommerce, and creator-led brands toward email sponsorships.
Buy Now, Pay Later (BNPL) services have become indispensable for merchants by 2025, transforming from a trendy alternative into a core payment option that drives e-commerce growth, particularly among millennials and Gen Z shoppers who prioritize flexible financing. These solutions allow customers to split purchases into interest-free installments, significantly cutting cart abandonment rates - often by 20-30% - while boosting average order values through reduced price sensitivity at checkout. Global BNPL transaction volumes exceeded $342 billion in 2024, with projections reaching 670 million users by 2028, making it a competitive necessity for merchants in retail, fashion, travel, and beyond to stay relevant. Key Advantages for Merchants Sales Uplift: BNPL encourages larger purchases by spreading costs, leading to higher conversion rates and bigger baskets compared to traditional credit cards. Customer Expansion: It attracts budget-conscious buyers who avoid high-interest loans, expanding market reach without merchants bearing credit risk, as providers handle approvals and collections. Seamless Integration: Easy to add alongside existing methods like cards and digital wallets, enhancing the overall checkout experience and loyalty. Strategic Implementation Tips Merchants should prioritize BNPL partners with strong fraud protection and global coverage to maximize benefits while minimizing fees, which typically range from 2-6% per transaction. Early adopters report sustained revenue growth, underscoring why skipping BNPL now means falling behind competitors in a payment landscape dominated by deferred options. Dive into the full article for game-changing insights! https://www.businessofapps.com/insights/why-bnpl-is-no-longer-optional-for-merchants/
by ClickDealer
Monetag’s Smartlink (Direct Link) remains one of the easiest ways for publishers, bloggers, and Telegram Bots owners to monetize any kind of traffic — especially if it’s low-intent, mixed GEO, or hard to monetize with traditional ad formats.
Adsterra is wrapping up the year with a bang – ADSTERROIDS: Final Frontier, a browser-based space adventure built to turn December into an intergalactic battle royale. Expect fast-paced action, sharp industry in-jokes, and plenty of rewards as players jump into a starship and take on whatever the digital universe launches their way.
by Adsterra
Every Black Friday is like the “World Cup” for global e-commerce. From North America to Europe, from Southeast Asia to Latin America, countless brands hit the “accelerator” on the same day, aiming to maximize both exposure and sales in a short time. Compared to previous years, this year’s Black Friday competition started earlier and moves faster. Brands are investing more heavily in ad creatives and content innovation, with video ads becoming the mainstream format and content being updated at an increasingly rapid pace. In an environment where traffic growth is slowing, more and more brands are turning to creativity-driven campaigns, leveraging precise messaging and strong emotional resonance to capture consumer attention.
by BigSpy
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