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Monetizing sports streaming content isn’t a one-size-fits-all game. What works depends heavily on the niche, audience behavior, and, most importantly, where visitors are coming from. Ads, affiliates, or a mix of both can do the job, but only if the setup matches the audience. This case study breaks down how one publisher managed to turn a football-focused website into a steady revenue stream without hosting or broadcasting live matches at all.
by Adsterra
Refinery89 appoints Julien Mosse as Chief Revenue Officer to drive growth and international expansion across Europe, LATAM, and key premium markets.
by Refinery89
In 2026, native advertising in affiliate marketing has firmly established itself as one of the most dependable and scalable traffic sources for affiliate marketers. Traditional display banners continue to lose effectiveness due to banner blindness and the rise of ad-blocking tools. Native ads avoid these issues by blending seamlessly into the user experience, appearing as a natural part of the page rather than a disruptive element.
Gambling traffic right now is a bit of a nightmare, honestly. You try to scale one decent iGaming campaign and suddenly Facebook tweaks a rule, Google throws another limited label, creatives burn out in two days, and every new test eats more budget than it brings back. If you’re an affiliate or advertiser, you probably hit that point where you look at your stats and think: ok, I need an ad network for gambling that actually wants my traffic there, not just tolerates it until the next random ban. That’s basically where FatAd shows up: iGaming-first, built around push and pop traffic, so you can still scale campaigns and, at least have a real shot at keeping ROI alive instead of watching it slowly bleed out.
Our publishers are excited to share their experience with you!