7 Best Generative Engine Optimization Tools for Publishers

Publishers today are encountering the first challenges in visibility on platforms fueled by AI search engines such as ChatGPT, Bard, Perplexity, and Gemini. Additionally, traditional search engine optimization strategies are no longer viable—generative engine optimization (GEO) is the new currency for driving traffic, as well as demonstrating relevance within generative-driven search ecosystems. According to Gartner, by 2028, it is projected that half of all search traffic will be from generative engines. The use of AI chatbots saw benchmark upticks in activity- versus the previous year. Traffic rose from 3.1 billion visits in April 2024 to 7.0 billion in March 2025—a rise of 124.46%.

GEO isn't just hype; it's a core shift in how content is discovered, ranked, and served with large language models (LLMs). For publishers, this means learning to write for new content formats, leveraging AI search intent into your writing, and taking advantage of visibility tools that can maximize your reach in generative engines. 

In this guide, we will cover the 7 best GEO tools for publishers that can help you future-proof your content strategy, win AI traffic, and keep up with changes in the digital landscape.

What is Generative Engine Optimization (GEO) & Why It Matters for Publishers?

Generative Engine Optimization (GEO) involves the process of customizing content for the purpose of discovery, ranking, and visibility in AI-enhanced search engines and generative platforms, such as ChatGPT, Google Gemini, Perplexity, and others. It differs from Search Engine Optimization (SEO) which focuses on actual keyword-centric queries made by humans using Google Search, Bing, etc. GEO optimizes content based on how, at least, large language models (LLMs) comprehend, summarize, and display information. Importantly, GEO employs techniques that enhance the content's discoverability, reliability, and suitability for being referenced by LLMs.

Now, let's talk about why this matters.

• Declining in the Traditional SEO Traffic: Traditional search engine results pages (SERP) have had their foundation shaken by AI search. For instance, Google's AI Overviews frequently push organic search results further down the page, which leads to fewer clicks to publisher’s sites. In some cases, publishers have reported a 30–50% reduction in organic search traffic as a direct result of these changes. 
• Increase in AI Search Usage: Generative engines have been increasingly adopted. In March 2025, the number of visits to AI chatbots exceeded more than 7 billion, up from 3.1 billion in 2024, a phenomenal increase of 124% year-over-year. User behavior is changing, and as a result, publishers optimizing for AI discovery are going to have a clear visibility advantage. 
• First-Moving Advantage: GEO is a new discipline, meaning there is a unique opportunity for publishers to gain an early first-mover advantage. Publishers able to learn how to “speak AI,” and make their content "LLM-friendly," will be able to achieve prime placement in AI-generated answers and summaries. 
• AI Generates New Traffic Patterns: Not only does GEO-optimized content stand to remain relevant in AI-generated replies, but it can generate traffic like never before. Some AI Engines, in their answers, include links to the sources, which gives high-quality, GEO-optimized content the opportunity to become a cited source or reference in LLM-generated outputs. 

For publishers, GEO is not simply a production tool or task; it is a change in strategy. Generative AI is changing how we search and consume content. GEO is the avenue for being discoverable, authoritative, and competitive on an AI-generated web.

Key Features to Look for in GEO Tools for Publishers

When you are choosing a GEO tool that fits your publishing strategy, consider looking for the following capabilities:

• LLM Visibility Tracking: Tracking if/when your content is cited by AI engines like ChatGPT or Perplexity.
• AI-Intent Optimization: Optimizing your content based on how users word their queries in a generative search.
• Content Structuring: Optimizing your headlines, lists, and formatting for AI-generated answers.
• Schema Markup Support: Adding or validating structured data (Article, FAQ, HowTo).
• AI Citation Alerts: Receive alerts when your content is cited in AI-generated responses.
• SEO + GEO Integration: Integrating GEO signals into your existing SEO tools and analytics.
• Performance Benchmarking: Tracking your AI visibility over time, and benchmarking against competitors.

7 Best Generative Engine Optimization Tools for Publishers

Here are the best GEO tools for publishers to adapt to, optimize for, and grow under an AI-powered traffic future:

1️. Alli AI

Alli AI has a solid set of tools that complements Generative Engine Optimization strategies and is a great option for both publishers and SEO practitioners wanting to boost their AI search footprint.

 Key Features:

• Implementing schema to make it easier for AI to understand
• Optimizing the structure of a page to work with AI search crawlers
• Making sure all technical aspects work with AI search crawlers when dealing with larger site portfolios.

Best For: Publishers needing high-volume AI-optimized content
Pros: AI-driven schema and internal linking
Cons: Publishers may need some knowledge of SEO

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2.  PromptPerfect

PromptPerfect is an essential addition for publishers eager to learn prompt engineering as part of their GEO toolkit and to set their content up to be easily found in the new artificial intelligence-based search environment.

 Key Features:

• Enhancing the quality of prompts to optimize how AI models retrieve and rank your content.
• Increased alignment of prompts with user intent in AI thereby increasing discoverability in generative search.
• Supports multiple large language models enabling cross-platform AI visibility.
  

Best For: Content teams that are creating AI-based outlines and answers
Pros: Very useful for prompt testing
Cons: Need to be manually integrated into workflows

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3. Surfer SEO

Surfer SEO is an all-in-one content optimization platform that improves your content's search engine performance.

 Key Features:

• Optimizes content structure and semantics to align with how AI models like ChatGPT and Gemini process information.
• Delivers real-time content scoring and NLP recommendations for search engine and AI visibility.
• Facilitates content audits and competitor analysis to keep your pages fresh and likely to get cited by AI.

Best For: Publishers merging SEO and GEO strategy
Pros: User-friendly interface
Cons: Focus is more on SEO than pure GEO

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4️. Contently

Contently is a full-featured content marketing hub that incorporates Generative Engine Optimization (GEO) to improve content discoverability in the world of AI search.

Key Features:

• Utilizes multi-agent AI for SEO, brand voice, fact-checking, and LLM-friendly content structure.
• Adopts GEO Blueprint methodology such as entity mapping, semantic optimization, and multi-platform distribution.
• Developed to scale AI-optimized content creation for large companies and regulated industries.

Best For: Enterprise brands and content teams looking to scale
Pros: Strategic approach to leverage GEO methodologies to improve visibility in AI search.
Cons: High learning curve for beginners

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5️.  Jasper AI

Jasper AI is a flexible tool that connects traditional SEO and GEO, making it a nice companion for publishers looking to increase visibility in an AI-driven digital ecosystem.

Key Features:

• Crafts prompts and content specific to the AI searcher's intent and natural language text structure. 
• Provides consistent brand voice, while adjusting to tone and style that fits AI content consumption.
• Constantly help with content creation that could be designed to attract AI citations and featured snippets.

Best For: Publishers that need fast AI content production.
Pros: Easy to scale
Cons: Quality control varies by output

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6️. Frase.io

Frase.io is an AI-powered content creation, optimization tool, and search engine optimization platform that is closely aligned with the principles of Generative Engine Optimization (GEO).

Key Features:

• AI-powered platform that optimizes content to align with AI search intent and generative engine algorithms.
• Provides real-time SEO and content recommendations to boost visibility in AI-driven search results.
• Streamlines content research, creation, and optimization within one integrated workflow tailored for GEO.

Best For: Publishers who want to harness the synergy of AI + SEO
Pros: Cost-effective, beginner-friendly
Cons: Availability of few advanced GEO features

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7️. Writesonic

Writesonic is a content creation platform that utilizes AI and incorporates Generative Engine Optimization (GEO) features so that your brand is more visible in AI-enhanced search contexts.

 Key Features:

• Tracks AI crawlers and brand mentions so that users can measure the performance of AI-driven content.
• Provides content recommendations that are specifically AI-oriented recommendations focused on structure, clarity, and authority.
• Integrates with advanced AI models like GPT-4o and Gemini in order to generate optimized content generation.
  

Best For: Publishers looking for an all-in-one content creation and GEO optimization platform.
Pros: Access to modern AI models
Cons: Expensive for small publishers

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How to Choose the Right GEO Tool for Your Publishing Needs

When choosing a GEO tool, keep the following in mind:

• Identify Your Priority: Focus on your goal whether it is SEO, visibility in AI search engines, content quality, or workflow automation.
• See the Alignment: Understand how the tool is aligned with the major AI search engines (ChatGPT, Gemini, Perplexity).
• Optimization and Recommendations: Look for tools that provide real-time content optimization and recommendations driven by AI.
• Ease to Use: Identify how easy or difficult it is to implement the tool with/into your existing content platforms.
• Consider Your Budget: Investigate the pricing to ensure it meets your budget and features.
  
  

Best Practices for Generative Engine Optimization (GEO)

• Write for AI Engines: Use concise, structured language that AI models can easily process and summarize. 
• Include Schema Markup: Focus on including schema markup using JSON-LD to structure your content for AI and search engines to improve discoverability and citation potential.
• Regular Content Update: Update your content consistently to keep it new, accurate, and relevant which will improve your chances of being cited by AI engines and maintaining good rankings.
• Monitor AI Referrals: Use analytics or other tools/services that track brand mentions and traffic from AI engines like ChatGPT and Perplexity to help you understand how your content is performing, and how visible it is to AI engines.
• Play Around with Prompts: Test what works for AI engines when surfacing your content, refining language, structure, keywords, and phrases based on what AI typically quotes or summarizes.

Final Thoughts: The Future of GEO for Publishers

Publishing is a constantly changing industry and Generative Engine Optimization (GEO) is at the center of this. AI search engines are not going away, and publishers making modifications now will be way ahead of their peers. 

Right now, you can strategically position yourself into the next phase of publishing by using the right GEO tools, creating AI-friendly content, and staying up to date with changes to AI platforms. Sounds good? Take the leap and try these GEO tools to future-proof your publishing strategy now!