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Affiliate Marketing

Buy Now, Pay Later (BNPL) services have become indispensable for merchants by 2025, transforming from a trendy alternative into a core payment option that drives e-commerce growth, particularly among millennials and Gen Z shoppers who prioritize flexible financing. These solutions allow customers to split purchases into interest-free installments, significantly cutting cart abandonment rates - often by 20-30% - while boosting average order values through reduced price sensitivity at checkout. Global BNPL transaction volumes exceeded $342 billion in 2024, with projections reaching 670 million users by 2028, making it a competitive necessity for merchants in retail, fashion, travel, and beyond to stay relevant.​ Key Advantages for Merchants Sales Uplift: BNPL encourages larger purchases by spreading costs, leading to higher conversion rates and bigger baskets compared to traditional credit cards.​ Customer Expansion: It attracts budget-conscious buyers who avoid high-interest loans, expanding market reach without merchants bearing credit risk, as providers handle approvals and collections.​ Seamless Integration: Easy to add alongside existing methods like cards and digital wallets, enhancing the overall checkout experience and loyalty.​ Strategic Implementation Tips Merchants should prioritize BNPL partners with strong fraud protection and global coverage to maximize benefits while minimizing fees, which typically range from 2-6% per transaction. Early adopters report sustained revenue growth, underscoring why skipping BNPL now means falling behind competitors in a payment landscape dominated by deferred options.​ Dive into the full article for game-changing insights! https://www.businessofapps.com/insights/why-bnpl-is-no-longer-optional-for-merchants/

by ClickDealer

Affiliate Marketing

Coming up with fresh angles for ad creatives in a niche that has been around for decades is the kind of challenge that can sell a spy tool subscription to even the most imaginative affiliates. Cosmetics vouchers is a good example of well-tread territory where lifting creatives wholesale can easily look like the only sensible option. What happens when you stop running scouted ads as-is and start iterating on your own? Apparently, a $18.000 profit in two months. Phase 1: Early Failures in Germany The team’s journey began in July 2024 with a popular SOI vouchers offer from a well-known cosmetics brand. Following the standard playbook, they launched campaigns in Germany with creatives pulled from spy tools. Angles tested: - “Get this makeup set for free”- “Are you 36? Get a set of “brand name cosmetics””- “Free samples from our latest collection” Results (Germany, July 10–15, 2024): Spend: $50Revenue: $5–9ROI: Deeply negative The campaigns flopped. Low engagement and poor conversions made it clear: spy-tool creatives and generic “freebie” angles weren’t working. Phase 2: Breakthrough in the Netherlands The turning point came when the affiliate stumbled upon a fresh angle in the Meta Ads Library: cosmetics testers. Instead of giving away free products, the campaign was reframed as the brand “looking for testers of new cosmetics.” This angle resonated, and a new landing page was built around it. Results (Netherlands, Oct–Dec 2024): ROI: 15–20% sustained for three monthsTraffic volume: 50–100 leads/day By emphasizing exclusivity and participation (rather than freebies), conversions improved significantly. Phase 3: Optimization & Seasonal Tailwinds In January 2025, the team lead stepped in to refine the campaign: - Swapped small travel sets for large premium sets in creatives- Highlighted the need to “fill out the questionnaire,” which boosted CR- Improved messaging consistency across three landing pages This pushed ROI up to 30% in the Netherlands. At the same time, seasonality worked in their favor. In January and February, Facebook CPCs drop post-holidays, making traffic cheaper. With the same funnel, ROI jumped to 50–60%. Phase 4: Scaling to Spain & Portugal Feeling confident, the team expanded into Portugal and Spain on January 25, 2025. The results were explosive: Spain (Feb–Mar 2025): Spend: $32,000Revenue: $46,000Profit: $14,000Portugal (Feb–Mar 2025):Spend: $10,000Revenue: $14,000Profit: $4,000 Combined two-month results: Total Spend: $43,065Total Revenue: $61,277Total Profit: $18,212 Lead caps were raised to 800 daily leads in Portugal and 1,000 daily in Spain, sustaining strong volume and profitability. Lessons Learned Originality beats spy toolsBorrowed creatives had poor conversions. Custom-made creatives and unique landing pages drove success. Angles matterPositioning the offer as a “tester opportunity” created trust and engagement. Timing can boost ROIJanuary/February’s cheap CPCs gave campaigns a major edge. Use engagement as feedbackPositive comments = fresh angle. Negative comments = fatigue. Iterate relentlesslyUnprofitable testing in Germany eventually led to breakthrough success elsewhere. Conclusion What started as a failing campaign in Germany became a multi-geo success that generated $18,000 profit in just two months. Going from $5 revenue on a $50 spend to over 40% ROI in a five-figure campaign is only possible if you don’t abandon the idea and keep testing. For affiliates looking to replicate this success, the lesson is clear: stop relying on spy tools, test your own unique angles, and take advantage of seasonal shifts in traffic. And register to ClickDealer of course https://www.clickdealer.com/signup/?s1=284905 

by ClickDealer