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Why BNPL is No Longer Optional for Merchants in 2025 | Essential E-commerce Guide
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By ClickDealer
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09 December 25
Buy Now, Pay Later (BNPL) services have become indispensable for merchants by 2025, transforming from a trendy alternative into a core payment option that drives e-commerce growth, particularly among millennials and Gen Z shoppers who prioritize flexible financing. These solutions allow customers to split purchases into interest-free installments, significantly cutting cart abandonment rates - often by 20-30% - while boosting average order values through reduced price sensitivity at checkout. Global BNPL transaction volumes exceeded $342 billion in 2024, with projections reaching 670 million users by 2028, making it a competitive necessity for merchants in retail, fashion, travel, and beyond to stay relevant.
Key Advantages for Merchants
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Sales Uplift: BNPL encourages larger purchases by spreading costs, leading to higher conversion rates and bigger baskets compared to traditional credit cards.
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Customer Expansion: It attracts budget-conscious buyers who avoid high-interest loans, expanding market reach without merchants bearing credit risk, as providers handle approvals and collections.
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Seamless Integration: Easy to add alongside existing methods like cards and digital wallets, enhancing the overall checkout experience and loyalty.
Strategic Implementation Tips
Merchants should prioritize BNPL partners with strong fraud protection and global coverage to maximize benefits while minimizing fees, which typically range from 2-6% per transaction. Early adopters report sustained revenue growth, underscoring why skipping BNPL now means falling behind competitors in a payment landscape dominated by deferred options.
Dive into the full article for game-changing insights!
https://www.businessofapps.com/insights/why-bnpl-is-no-longer-optional-for-merchants/
Summary
Buy Now, Pay Later (BNPL) is now a must-have for merchants, fueling e-commerce growth among millennials and Gen Z with interest-free installments that slash cart abandonment and lift order values.
Key perks include higher sales, broader customer reach, and easy integration without credit risk.
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ClickDealer is a leading international CPA marketing network. The company provides performance marketing solutions for affiliates, publishers, and advertisers worldwide, and is recognized for its exclusive partnerships. Among it's key advantages are proprietary, innovative tools - unique Smartlinks, an in-house platform, and a range of solutions designed to maximize affiliate marketing performance.
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