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Blogging

Movie streaming is a lucrative niche for publishers, but it is not something to begin without careful consideration. Owners of movie streaming websites must consider various legal issues and ensure they do not run afoul of them. For example, what are the local and foreign laws for streaming content? Can you show a movie without a license?  Non-compliance with content laws can invite lawsuits and hefty fines. Thus, we’ve written this article to examine the legal considerations for running movie streaming websites and describe what’s permissible and what's not. 

by Adsterra

Advertising

AI-powered ad networks are not just monetization platforms, they are effective partners that can refine ad strategies by automating and optimizing the entire ad management process on behalf of publishers. Through advanced machine learning algorithms, these networks are reinventing the wheel of how businesses target customers, personalize ads and optimize campaigns, to garner better returns for both publishers as well as advertisers. While programmatic advertising has automated the process of how we sell inventory, efficiently connecting to the highest bidder through Real Time Bidding (RTB), AI is further lending publishers the flexibility to automatically test various ad placements, sizes, and formats to determine which combinations yield the best results for different segments of their audience. To go further, AI-powered ad networks can also help mitigate issues like ad fatigue to an extent, by intelligently rotating creatives to ensure users are not bombarded with the same ads repeatedly.

by Editorial Staff

Advertising

In an age where climate change is no longer a topic up for debate but a dire reality demanding urgent action, environmental sustainability is on everyone’s radar. The need to transition to a greener future is undeniable from consumers to brands, media agencies to investors. And the advertising industry, a heavyweight in the digital realm, is no exception. It must confront its role in emissions production and seek ways to minimize its carbon footprint. But will the programmatic advertising business dismiss this sustainability initiative as a fad, or will it embrace lasting change? This article explores the concept of green programmatic advertising, its importance in creating a more sustainable advertising ecosystem, and ways to implement one.

by Editorial Staff

Advertising

Video content is dominating the digital advertising landscape, with video ads projected to account for 82% of all consumer internet traffic by 2025 (Source). For publishers, choosing the right video ad server is critical for maximizing revenue and ensuring smooth ad delivery. Video ad servers play a vital role in managing, optimizing, and delivering video ads, which are essential for any effective monetization strategy. In this article, we will explore the 9 best video ad servers for publishers, offering a detailed list and highlighting the key features that set these platforms apart in the video advertising space.

by Editorial Staff

Website Monetization

With India’s digital advertising market projected to surpass $12 billion by 2027 (source: Statista), publishers looking to monetize Indian traffic are in a prime position to benefit from the booming online landscape. Monetizing websites effectively requires choosing the best CPM ad network for Indian traffic that caters specifically to Indian audiences. These ad networks in India offer high fill rates, competitive rates, and advanced targeting options to ensure publishers, including bloggers, can maximize their earnings. In this article, we explore the 7 best CPM ad networks for Indian publishers, offering insights into the platforms best suited for maximizing your ad revenue and achieving success as the best CPM ad network for bloggers.

by Editorial Staff

Advertising

In today’s fast-paced digital advertising landscape, native advertising has become a key strategy for publishers aiming to provide engaging, non-intrusive ad experiences. According to eMarketer, native ads are expected to account for over 65% of all display ad spending by 2024, showing their growing significance. Native ad servers are instrumental in this process, allowing publishers to seamlessly blend ads into their content, which not only improves user experience but also drives higher engagement and revenue. This article highlights the 7 best native ad servers for publishers, diving into their standout features, benefits, and what makes them top performers in the world of native advertising.

by Editorial Staff