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5 Best OTT Programmatic Advertising Platforms
To understand the concept of programmatic OTT, it is necessary to break it down into two parts. Programmatic advertising is the practice of selling ad inventory in real-time using automated bidding. Using this, an ad’s suitability for a slot is based on factors like demographics, behavior, and cookie data. OTT advertising is delivering ad content to the audience directly via streaming services or through devices. These kinds of ads go beyond the TV providers that have traditionally controlled the advertising scene. So, essentially Programmatic OTT is the real-time, automated buying and selling of ad spaces within streaming services or specific devices. As media consumption grows year by year, OTT’s view time is the lion’s share among TV, mobiles, tablets, and PC-web. This post will discuss the best OTT programmatic advertising platforms that you can rely on and take your advertisements beyond just TV.
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